Jianye real estate co., ltd. forest peninsula

The project is located in the middle section of Dongfeng Road, the cultural hinterland of Zhengzhou City, covering an area of about 240 mu, with a total construction area of about 260,000 square meters, surrounding about 100 mu of oxygen bar, a rare city in Zhengzhou City, Zhongzhou Green Square. Dozens of rare birds live here all the year round, and 1000 kinds of rare plants make the forest a beautiful landscape. The project plan is divided into three development stages. The first phase of product planning includes townhouses, superimposed villas and small high-rise buildings; The second phase of the high-rise main lake is located at the northern end of the community, overlooking the whole community and shady square; In addition to landscape villas, there is also an old house commercial street in the third phase, which is dedicated to realizing the unique ecological business model in the Central Plains.

The architecture and landscape of Zhengzhou Forest Peninsula focus on the implicit architectural spirit, create first-class balanced quality, make China's architectural products move from excellent to better, from maturity to maturity, make landscape construction leap into a large-scale ecological park holiday community, stay in the natural oxygen bar, and quietly taste the quiet and comfortable life interest brought by nature. In June, 2004, Jianye Forest Peninsula won the "Asian Model Project Award for Human Settlements Construction" and became a model of human settlements in Henan and even China.

Peninsula Old House Commercial Street is a high-grade commercial street launched by Jianye Group in 2009. From the design point of view, it is a quadrangle-style business circle combining traditional and modern architectural styles; In the positioning of business format, the theme is to gather special restaurants, entertainment and five-star art hotels around the world.

In the center of the block is an old house theme restaurant. Its main body is a 200-year-old house moved from Anhui. This house was built in 1635, located in Huizhou. In the Qing Dynasty, Huizhou was the only commercial exchange place at that time. This house is a conference hall for businessmen from all over the world. Jianye was bought from Anhui in 2005 with a huge sum of 3 million yuan, and our commercial street is also built on the core soul of the old house.

The project is located in the east of Jianye Forest Peninsula Community, adjacent to Fengqing Road in the east, with a total area of 24 mu, a shop area of 17456㎡ and a serviced apartment area of 637 1㎡. Many entrances and exits of the block are completely open and naturally connected with the city. Unique walking corridor with smooth lines. Dozens of stores have distinct themes and various formats complement each other. The architectural facade with great style forms a European-style pedestrian street. Perfect space design is suitable for all kinds of business needs and creates a creative commercial street atmosphere. This project is dedicated to creating a catering culture with distinctive customs. As an important force to stimulate domestic consumption demand, the catering industry has maintained a strong growth trend and is developing in a diversified direction. With the hosting of the 2008 Beijing Olympic Games and the 20 10 World Expo, China's economy will inevitably usher in a stage of rapid development, and the catering industry will once again usher in the peak of development.

Under the premise of emphasizing the complementarity and mutual promotion of commercial formats, each area of commercial street is divided into seven characteristic groups according to the regional location and the characteristics of different commercial contents:

Area A is mainly located in high-end western restaurants, bars and other leisure restaurants.

Zone B is a slow-moving bar, KTV and other entertainment formats.

Areas C, D and E are dominated by high-style restaurants.

Area F is mainly a pure coffee shop, wine house, cigar house and other high-style leisure.

Area G is an old house theme restaurant at the core of the commercial street.

The main body of the old house restaurant in G District is a 200-year-old house moved from Anhui. At the same time, it has the characteristics of cultural commerce, and art and food form a balance. The combination of China classicism and western post-modern minimalism, the echo of southern dwellings and the northern Green Willow Lake, the east and the west, the classical and the fashion, with the help of delicious food, are ingeniously integrated through time and space. The theme restaurant of the old house is a self-sustaining property of Jianye Group, which will surely make it a new urban landscape.

After the impact of various theme restaurants, entertainment restaurants and other new business ideas, the consumption of pursuing individuality and style is gradually accepted by the society, and the restaurants that combine fashion elements with diet will be further expanded, and the catering market will be more colorful. These seven districts strive to achieve the effective integration of food experience and prosperous market management through the complementarity and integration of business formats. (Architectural style and technology) The simple glass curtain wall design of the peninsula old house is different from that of ordinary commercial buildings. In the design concept, it advocates "harmony between life and nature" and emphasizes the integration of multi-cultures.

In the construction, the most primitive natural materials and local materials are selected, such as Tibetan stone, grain paint mixed with wheat straw, stones transported from Taihang Mountain, etc., and modern design and processing are carried out to achieve the comprehensive effect of "from nature, from function and from history".

Here, you can see the layout of villages in Sardinia, the elegant taste of towns in southern China, the image of watchtowers in Gannan and Danba villages in northern Sichuan, and the spatial atmosphere of European towns. It is clear and mixed, simple and primitive, and at the same time urban and fashionable, so our design is aimed at modern people with faster pace of life and work, to re-recognize their inner expectations for relaxation and freedom, so as to achieve our pursuit of business positioning and conform to the new concept of urban consumption of modern people. 1) Top rich area

With the rise of high-grade residential areas headed by Jianye Forest Peninsula in northern Zhengzhou, the rich circle in northern Zhengzhou has gradually formed, with strong consumption demonstration and strong agglomeration, which will have a great impact on the surrounding business pattern.

With Dennis, Wal-Mart, Lotus, Carrefour, Home World, Century Lianhua, Daming Decoration Company and other large and well-known domestic and foreign circulation enterprises flooding into Zhengzhou, it further enriched and promoted the formation of the northern business district of Zhengzhou. It is imperative to upgrade the regional commercial market.

2)70-year property right, single-family business in villa area

The old house on the peninsula can be called a unique business for 70 years. Single-family refers to a single quadrangle-style building form, which is independent of each other, but also affects and connects with each other. 70 years is due to our land, which was originally approved for residential planning, but later it was planned as a business because of this old house.

First of all, this architectural form is rare in the market, and it is still a 70-year property right. With a brand like Jianye, this kind of business is truly "one shop is rich for three generations".

3) the brand value of the merchant

Jianye adhered to this principle from the beginning of planning and introduced the unique merchant brand in Henan, which not only ensured the differentiation of operation, but also ensured the differentiation of consumption. It is our original intention to turn the old house on the peninsula into a banquet living room in Zhengzhou and even Henan.

4) Investment safety

The area of the old house on the peninsula is only 20,000 square meters, so its overall operation is far more accurate and targeted than a commercial complex of several hundred thousand square meters. Large-scale commercial investment and post-operation need a long period, and poor management may drag down the whole project, while our small but sophisticated model is more secure from the investment point of view.

Jianye will also hire a professional management company to conduct unified operation and management, so as to enhance the market competitiveness of the old houses on the peninsula.

5) Some properties are self-sustaining and investment guarantee is enhanced.

In order to ensure the good operation of the whole business in the later period, Jianye also invested a lot of self-sustaining operations in the old house in G area and the parts at both ends of A and F areas.

Due to the self-sustaining of old houses and the presence of top brands in the future, G District will definitely be the most concerned and valuable area in the future. As the two areas closest to the old house, Area A and Area F will also benefit from it, and their commercial value will continue to increase with the prosperity of the old house.

6) Unified investment promotion

Due to the unusual positioning of this commercial street, it is a highly concerned and supported project of the whole Jianye Group. In order to ensure the realization of the project grade and format positioning, we should publicize and promote the project investment in a unified way and give full play to the scale effect, so as to form a unified voice in the market, which also builds a good bridge between investors and operators.