Workplace observation: talent shortage has become the bottleneck of the development of the property industry.

Workplace observation: talent shortage has become the bottleneck of the development of the property industry.

A survey on the living conditions of the property management industry recently released by China Property Management Institute shows that the development of the property management industry has encountered a talent bottleneck. The most concentrated and prominent problems are low salary, high mobility and hard to find and keep talents. 77.93% of the enterprises surveyed reported that they had encountered such problems.

Xie, president of China Property Management Society, said that property management service is a new industry, with a weak talent pool, and the construction of employees lags far behind the development of the industry, especially the lack of qualified professional managers, some of whom are not suitable for their posts, and the professional skills training of employees cannot keep up with the development of the industry.

According to incomplete statistics, at present, the coverage rate of property management in China is close to 50%, and the coverage rate of cities such as Shenzhen and Shanghai is over 90%. There are more than 30,000 property management enterprises in China with more than 3 million employees. According to the industry forecast, taking residential property as an example, according to the existing proportion, 460,000 new employees will be needed every year in the next five years, and more than 90,000 engineering and technical managers with college education will be needed every year.

The proportion of front-line operators is too large, and the quality of managers is not high.

According to the survey data, 80% of the property employees are engaged in operating positions, that is, front-line operators of enterprises, of which order maintenance personnel account for 40%. There are less than 20% managers and too many grass-roots operators, reflecting that the industry is in the primary development stage. 67% of managers don't have intermediate titles or above, 90% of operators don't have intermediate mechanic certificates, and the proportion of secondary school or below is almost the same as that of front-line operators (about 84%), so it is urgent to improve the educational level of employees.

According to the analysis of the Property Association, as can be seen from the above data, property services are still labor-intensive industries, with fewer management positions and more operation positions among employees. The large proportion of grass-roots personnel makes the industry significantly affected by labor costs, reflecting the current situation that the industry is in the primary development stage; Weak technical force means that a large number of facilities and equipment maintenance work involving technical level needs to be completed by outsourcing professional companies, and at the same time, the technical guidance and supervision of outsourcing units by enterprises are not in place.

With the rapid expansion of the scale of property management, the relationship between supply and demand of professionals has been seriously unbalanced, and the situation of changing careers has gradually spread from top managers to grass-roots operators, and the problems of shortage of maintenance personnel and order maintenance personnel and high mobility have become prominent.

The process of specialization and marketization of the manager system has accelerated.

At the end of 2007, the Ministry of Personnel and the Ministry of Construction jointly issued the Notice on Publishing the Results of the Qualification Examination for Property Managers, and119 employees in China have obtained the qualification of property managers. The implementation of the property manager system is conducive to promoting the specialization and marketization of property management, and has a far-reaching impact on enhancing the competitiveness of the industry, optimizing the talent incentive mechanism, improving the social image of the industry and many other aspects.

At the same time, in the work of identifying the qualifications of property management personnel, the outstanding problems of serious shortage of talents in the industry and the urgent need to improve the quality of employees are exposed, and the task of accelerating the construction of management personnel is imminent. At present, the number of property management personnel has not reached a certain scale, and the practice conditions and environment of property management personnel are not yet mature. It will take time to comprehensively promote the talent strategy of property management industry.

According to the analysis of insiders, there are still some difficulties and problems in talent training in the industry, such as relatively lagging talent training, lack of supervision in the training market, uneven development in various regions, misunderstanding of training by enterprises, and unsatisfactory training results. These problems need to be solved by further introducing relevant laws, strengthening market supervision, establishing correct understanding and improving training quality.

There is a high demand for professional talents, and it is hoped that colleges and universities will actively participate in cultivating talents.

According to industry analysis, the future property management industry may be subdivided into three types, one is labor-intensive, such as cleaning companies; Second, skill-intensive, such as equipment maintenance companies; Third, knowledge-intensive, such as property management companies or property management consulting companies. The third type will dominate the development of the property management industry.

In terms of professional structure, with the rise of intelligent property, green property, environmental protection property and energy-saving property, property managers, intelligent managers, landscape engineers, property lawyers, financial management, marketing and customer service will be more and more favored by the market. From the perspective of academic structure, the proportion of engineering and technical management personnel above junior college will increase year by year, and some highly educated graduate students may also appear more and more in property management enterprises.

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