Text content of red property culture wall

In the prevention and control work in COVID-19 in early 2020, the majority of property personnel stuck to their posts and built an epidemic prevention safety wall for the people, which was widely praised by the society. According to statistics, there are more than 10,000 property service enterprises 1 10,000 in Shandong province, with more than 650,000 employees, providing property supporting services for 27,000 residential quarters and other projects. In order to pay attention to the development of practitioners in the property management industry, Qilu Talent Network collects platform and network data, and strives to describe the real status quo of property management profession for everyone.

The number of employees ranks in the forefront of the country, and the problem of many enterprises but not strong is relatively prominent.

The "20 19 evaluation report on the development index of property service enterprises" issued by China Institute of Materials shows that the number of property management enterprises in Shandong Province ranks first in the country, with about 644,400 property management employees, ranking fourth in the country, but only 20 of the top 500 property service enterprises in Shandong Province rank ninth. Generally speaking, there are a large number of employees and enterprises in Shandong property management industry, but the scale of enterprises still lags far behind other provinces.

"I have been engaged in the property management industry for six years, during which I quit several property companies. Most of the cities I live in are a residential area and a property company, and there are few large property companies. Large property companies like Vanke, Greentown and Poly are often in luxury residential projects or high-end office buildings, "Mr. Li, a property practitioner in Jinan, told us.

The labor intensity is high, and the proportion of basic posts exceeds 80%

According to the data of Qilu Talent Network, managers account for 16.79% of the total number of employees in the property management industry, mostly property managers, property supervisors and property managers; Another 83.2 1% employees belong to basic posts, including cleaning, security, maintenance, greening and other personnel. Generally speaking, the post allocation in the property management industry is a typical pyramid type with high labor intensity.

"Property management is responsible for the management and maintenance of the whole region, so it requires a large number of basic post personnel such as cleaning, security and maintenance; In contrast, the demand for office staff is relatively small, and they are mainly responsible for meeting the needs of owners and managing basic post personnel, "Ms. Liang, manager of a property company in Tai 'an, told us.

Management positions emphasize academic qualifications, while basic positions emphasize practical operation, which leads to a great "academic difference" inside and outside.

As shown in the above figure, 87.95% of enterprise managers need college degree or above, while only 3.26% need graduate degree or above. On the one hand, the existing business scope of the property management industry is mostly basic daily maintenance work, and insufficient attention is paid to community cultural activities such as community elderly universities and community cultural festivals, and there is insufficient demand for highly educated talents in China; On the other hand, the public's long-standing impression that the property management industry is basic, trivial and without technical difficulty is difficult to change. The employment options of highly educated talents are relatively wider, and the property management industry is not attractive enough. Judging from the basic positions, the requirements for the qualifications of employees are extremely loose, and the demand for college education or above only accounts for 15.27%. Basic positions pay more attention to people's practical skills than academic qualifications. Basic work such as cleaning, security, maintenance and greening has digested a large number of employed people, most of whom are employed people with low academic qualifications.

The proportion of people over 30 years old exceeds 70%, so it is difficult for the property management industry to be "young"

According to the data of Qilu Talent Network, only 28.4% of the property management industry is under the age of 30, and more than 70% are over the age of 30, among which the employees aged 40-49 are the most concentrated, reaching 33.5%.

"The existing staff of the company are generally older, and their age status is seriously out of touch with the development of modern property. This industry urgently needs to introduce high-quality fresh blood. Property jobs are not attractive to young people. On the one hand, they feel that the property work is not decent, on the other hand, they don't understand the current salary level. Moreover, nowadays, positions such as property consultants and housekeepers not only require practitioners to have good comprehensive quality, but also require proficiency in using a foreign language or having relevant qualifications such as psychology, and the requirements are not lower than those of white-collar workers. " Ms. Liang told us, "Most of those who applied for jobs after sending out recruitment requirements were over 40 years old. This year, we plan to raise wages and recruit young people under the age of 35 with more competitive salaries. "

The salary of management posts and basic posts is polarized, and the salary of property management industry is on the list.

According to the salary data of Qilu Talent Network, the salary of property managers and property supervisors in Shandong property management industry outperforms the average salary of 6,223 yuan in Shandong Province, which is 7,493 yuan and 6,322 yuan respectively, while the salary of basic positions such as property housekeepers is lower than this value, which is 5,797 yuan and 463 1 yuan respectively.

"The monthly property fee is so high, why is the salary of property personnel so low?" Presumably, this problem is confusing for every car owner. In fact, the property needs to pay not only the employee's salary and five insurances, but also the public electricity fee, water fee, elevator fee, maintenance fee of fire-fighting facilities, lawn greening maintenance fee, sanitation garbage collection fee, monitoring facilities, office supplies, underground parking spaces and other hardware facilities maintenance and replacement fees, and the monthly expenditure is huge.

Practitioners in the property management industry vomit: the function is misunderstood and everything must be managed.

The light bulb at home is broken, looking for a property; Stop water and electricity, find a property; There is a problem with the quality of the house, but also looking for a property ... In the view of some residents, as long as there is a problem, the property is required to be solved. "Universal" property management companies are in an awkward position in the face of the growing "value-added services". As for the service scope of the property management company, most owners said that they "know something, but don't know the details", and some even thought that "everything in the community is under the management of the property management company". Once the service of the property management company fails to meet the service standards set by the owners themselves, it may cause the owners' dissatisfaction and even affect the collection of property management fees.

What should a property company do? According to the "Property Management Regulations", property management is an activity in which the owners and property service enterprises repair, maintain and manage the houses, supporting facilities and related sites according to the property service contract, and maintain the environmental sanitation and related order in the property management area. That is, the realty service enterprise provides the owners with services with consistent quality and price according to the service items and service standards agreed in the realty service contract.

Property management is an industry with broad market and development prospects. However, in order to achieve rapid and stable development, the problems faced by the current property management industry, such as low academic qualifications, old age and insufficient specialization, need to be solved urgently. Recently, Shandong Province issued the implementation plan of "Brand Promotion Year" for the whole province's property service industry, and made it clear that under the guidance of the whole industry brand of "Shandong Property, Walking in the Front", we will build red property, smart property, green property, quality property and strength property. In the process of upgrading and transformation, the property management industry will need a large number of high-quality talents, and those interested in the property management industry may wish to continue to pay attention.