What does investment promotion mainly do?

Question 1: What does attracting investment mean and what does it do? You should be the job of China Merchants Department. This kind of work is mainly aimed at renting or buying and selling advertising booths owned by shops or real estate parties. It doesn't matter. The work content is relatively simple, and the market demand is quite large.

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Well done, social resources should accumulate a lot after many years, right

Question 2: What does the post of China Merchants Specialist mainly do? Hello, this job is relatively simple. The job responsibilities of the Investment Promotion Commissioner are as follows:

1. Assist in collecting, sorting out and summarizing market information, prices, new projects, competitors, customers, etc., and submit analysis reports to provide reference for departmental business personnel and leaders to make decisions.

Second, assist the property manager (sponsor) to be responsible for the investment promotion of the company's commercial properties.

Third, report the work and customer tracking to the property manager (sponsor) regularly, summarize the work regularly, and improve the planning and effectiveness of the work.

4. According to the investment promotion task assigned by the company, prepare the annual and monthly investment promotion plan and be responsible for the specific implementation.

Verb (abbreviation of verb) strictly implements the company's rules and regulations and obeys management.

6. Strong organization, coordination and communication skills, diligence and dedication.

7. Establish a customer database, and be responsible for the management, classification, sorting, filing and safekeeping of investment documents such as company lease contracts.

Eight, responsible for monitoring customer opinions or information records and return visits.

Nine, responsible for monthly, quarterly and annual statistical statements and reports of various business indicators, and answering questions from leaders about sales trends at any time.

Ten, responsible for the early stage of investment negotiation and investment letter drafting and signing, and is responsible for the late lease management and timely collection of lease fees.

Eleven, complete other tasks assigned by the leadership.

I hope I can help you, hope to adopt it, and wish everything all the best ~!

Question 3: What do you need to know about attracting investment? 1. Understand the business orientation planning and investment promotion work plan of the mall.

2. Look for potential business partners. -

3. Negotiation and signing. -

4. Assist merchants to go through the customs formalities. -

5. Follow up the operation of the merchants in the store.

Specifically, it is:

Before starting to work, investment promotion personnel should first understand the positioning characteristics of commodity management in department stores, as well as the distribution planning of brands and categories in various floors and regions. The business orientation of shopping malls is generally obtained through the observation of shopping malls. For example, what products do department stores mainly deal in and what supplements do they have? What is the business level? Is it high-end, high-end, or mid-range? What are the characteristics of the distribution of business brands or are they different from other stores? What are the standards for the price line and commodity line of general imported goods? Wait a minute. Before inviting investment, it is generally necessary to use distribution planning to form the floor plan of the store, understand the requirements of the floor plan and introduce the brand as required, which is the place that investment promotion personnel should pay attention to. Generally, on the floor plan, the names of major imported brands and alternative brands in a certain area may be marked, and merchants can choose potential cooperative merchants according to this requirement. -

Whether the new site is opened or the old site is adjusted, it will form a work plan for attracting investment. Because the work plan is based on the work arrangement with other functions, the investment promotion personnel should carry out the brand introduction work in strict accordance with the plan. Some iconic scheme requirements, such as: when, what is the proportion of merchants entering the market; When to complete the investment promotion work and the decoration of the previous investment promotion entrance. If the above work cannot be completed within the specified time, it will affect the work progress of other related functions, so investment promotion personnel should pay special attention to such planning information and do related work well. -

Looking for possible cooperative businesses is based on a comprehensive understanding of department stores and supplier markets. It is necessary to know the supplier's market and conduct a comprehensive market survey when we are not sure what brand to introduce into the shopping mall. Generally speaking, department stores with competitive characteristics are an important way to obtain this kind of information. On the basis of understanding the planning of this shopping mall, choose the merchants that are suitable for the style of this shopping mall and form morphological differences with competitors. Generally, such potential businesses should make more choices to determine which is the main attack and which is the substitute. Once the potential cooperative merchants are identified, they can conduct investigation and make initial contact. The main purpose of the survey is to see if merchants have the conditions to cooperate with shopping malls. The information we need to know is: brand development trend, target consumer groups, operating characteristics, and the channel role of merchants, that is, whether they are manufacturers, distributors or agents, and what is their comprehensive operating strength? Whether funds, distribution and personnel can be guaranteed, and so on. Through investigation, it is judged that these aspects are close to or meet the requirements of the company, and then consider contacting the business personnel of the other party to further understand the situation and pass on the investment information to them. -

After the initial contact with the potential cooperative merchants, find the business personnel who can play a decisive role in the cooperation and discuss in detail, including: the position of the work station, the size of the cabinet, the types of goods operated, the expenses borne, the cooperation conditions, such as the amount of the deposit, the form of settlement and other cooperation details. If necessary, we should also negotiate with the business personnel of the merchant. Pay attention to the choice of business personnel who can make decisions or ensure smooth communication in the negotiation, otherwise it will easily lead to unresolved differences and affect the progress of cooperative negotiation. If it is impossible to discuss cooperation matters due to various objective conditions, the investment promotion personnel should also keep friendly contact with them so as to cooperate again when conditions are suitable in the future. Reach a consensus on cooperation through consultation. Merchants should let them know the operating rules of mall decoration, fill in the cooperation contract for declaration, and continue to negotiate and resolve any differences. -

After the contract declaration is completed, the cooperation between merchants and shopping malls will take effect. Merchants should assist merchants in handling the relevant procedures for entering the site, including payment, entrance decoration, shelf transportation, etc. Because merchants will face the situation of dealing with multiple functional departments of the mall when they enter the market, as the merchants who have the longest communication time and are relatively familiar with each other, they should give help to the merchants when they need it, coordinate the relations between all parties in the entry matters, and ensure that the merchants enter the market to decorate, load and open on time and in accordance with regulations. -

When the counters set up by merchants start to operate, merchants should seize the time to understand their own operating conditions, analyze and compare them with previous forecasts, and find that the operating conditions are not satisfactory. They should cooperate with the functional departments and businesses in the store, find out the reasons, analyze the deficiencies, and actively consider improving the status quo and enhancing business performance. Under normal circumstances, the counter operation is ignored ... >>

Question 4: What does the investment promotion department of a shopping mall do? First of all, from the internal format of the department store industry, it can be divided into distribution, consignment, joint venture and leasing.

Because tens of thousands of square meters of a department store can't all be its own goods, it is certain to join some manufacturers to enter the department store. The bigger the department store, the stronger its strength, and the more entrance fees the manufacturers who want to enter it will spend, and they will also cooperate with the discount promotion activities of the mall. The international manufacturers are just the opposite, such as Prada, Dior, Armani and so on.

This is the main responsibility of China Merchants:

1. Responsible for the regional planning, floor layout and brand layout of the store.

2. Be responsible for the company's market investigation and analysis, and establish the company's business information base.

Three, responsible for the reserve and the introduction of reserve brands.

Four, responsible for the collection of commodity information, analysis and prediction of its operating conditions, to provide scientific basis for the optimal management of brands and brands.

5. Be responsible for the formulation of the company contract text.

6. Be responsible for formulating the company's investment promotion policies and cooperation methods.

Seven, responsible for formulating the company's business negotiation procedures and organizing their implementation.

Eight, responsible for keeping all kinds of business contracts, query and establish contract files.

Nine, regularly check the implementation of the contract, improve the basic terms of the contract.

X. Be responsible for signing, changing, executing and terminating all kinds of business contracts.

Eleven, responsible for the introduction of new brands, to assist the brand before the listing of goods storage.

12. Responsible for the optimal management of brand suppliers and brands.

Thirteen, responsible for the brand repel cabinet.

Fourteen, responsible for the examination and approval of brand counter image design drawings.

Fifteen, responsible for the supervision and coordination of counter decoration and image rectification.

Sixteen, responsible for the formulation, decomposition and assessment of the company's operating indicators.

Seventeen, responsible for the implementation and coordination of large-scale promotion programs and measures.

Eighteen, assist the brand payment settlement.

Question 5: What does China Merchants mainly do? I answer this question most appropriately, because I am now in charge of attracting investment.

First, it depends on your situation. If you are a civil servant, I suggest you not to adjust.

Merchants are basically on business trips all the year round, so they must be able to talk. They say bad is just like selling.

It's just that we sell it somewhere.

If you don't have a friend to introduce you to the company, you can only call, contact or visit yourself. Communication skills are necessary.

At work, especially in the * * * department, alcohol is a must. It is not good to have dinner with the leader and be unhappy with him.

In short, this work is not easy to do, and the annual task index is still very heavy, and the director is under great pressure. If it is not good, it will be criticized.

That's basically it.

China Merchants also has office clerks, which are basically the same. How is the development of investment promotion? When you do well, recruit a project and give you a bonus. Where the place is poor, it gives very little.

If there is no project, it is muddling along.

Question 6: There is a position called Investment Promotion. What is the job of this position? * * * is called investment promotion, and enterprises are called investment operation. If you are an enterprise, you are in the investment promotion home. There are many complexes now. You should do research in the early stage of investment promotion to see what the project is suitable for. But now many projects have been positioned before they started, such as Wanda, which is basically copied according to a fixed model. Department stores, restaurants, entertainment places, etc. They are all divided, so it is easier to attract investment. I wonder what your project is. Location is also important.

Not difficult. You should know that there are sales department and investment promotion department in commercial real estate projects. The sales department sells houses, and the investment promotion department is responsible for attracting investment, that is, renting houses. If you just started, it is estimated that you should start from the investment promotion Commissioner. Someone will take you to learn. How is your project? Where are you?

Question 7: What should I do after the investment promotion is completed? Investment promotion mainly depends on agents and distributors to complete product sales. Compared with the self-built team of enterprises facing terminal sales, there are some shortcomings, such as lagging judgment of market situation and loose control of sales links. As a manager in charge of investment promotion, we must make up for the shortage of investment promotion sales methods through five tasks: market planning, product marketing, team building, correlation coordination and crisis handling, give full play to its advantages of less investment and quick results, and create value for enterprises.

1. market planning: the market share in sales work is the only criterion for testing success. A clear understanding and planning of the market is conducive to our orderly and efficient investment promotion.

Market planning mainly focuses on the following aspects:

1, market type division. In the traditional sense, the standard for dividing the primary, secondary and tertiary markets is the level of economic development, and the main indicators are the GDP growth rate and the ranking of the total amount in the country. Based on this guiding ideology, the southeast coastal provinces, Beijing and Shanghai are usually classified as primary markets, the economically underdeveloped areas in the west are classified as tertiary markets, and the rest provinces are generally defined as secondary markets.

In view of this division, our conventional market planning ideas are: focus on developing one type of market, actively support the second type of market, and basically ignore the third type of market.

I think to make a breakthrough in sales, we must break the traditional thinking and reconstruct the market structure according to the characteristics of enterprises and products.

Cut into a kind of market with fist products, but not fully spread out, but focus on building several key big customers (standards are financial strength, sales network, standardized management, recognition of enterprise development ideas, and active cooperation), forming a sales radius from point to area, and helping customers develop dealer networks and control market order and profit space, thus building a big customer market structure with clear agency levels and standardized price system.

For the secondary market, the development model of "extensive distribution and deep excavation" is adopted. The so-called wide distribution means increasing investment, expanding the number of agents and building sales outlets; The so-called deep excavation means deep excavation of customer value (from a single variety to a full range of variety agents), deep distribution of sinking channels, and deep development of product sales network. The core idea of secondary market development is to be comprehensive, deep and thorough.

The characteristics of the three types of markets are that the market demand is mostly hidden (the consumption concept mainly depends on market education and belongs to passive consumption), the economy is relatively backward, which limits the consumption level and the logistics distribution cost is high. For this kind of market, we should adopt the optimal combination development strategy of products, customers and regions. Mainly publicize the company's low price and low profit and treat common diseases to adapt to the local low consumption characteristics; Customers are mainly end users and their own distribution teams to develop local mainstream agents; The area can be contracted in the form of merger and packaging, which can not only ensure the exclusive agency of customers, but also help the company to supervise the market.

In addition to the commonly used three types of market division, we can also try to divide the market by large administrative regions, such as dividing the whole country into South China, North China, East China, Central China, Southwest China, Northwest China and Northeast China. Or it can be divided into big pharmaceutical province, strong pharmaceutical province or emerging pharmaceutical market according to the importance of the pharmaceutical industry in this region.

Different market divisions should adopt corresponding marketing countermeasures according to the enterprise's own characteristics, and do a good job in market planning with the idea of "keeping the right and being surprising".

2. Setting of agency authority. Clear agency authority and strict market protection are the confidence guarantee for agents to devote themselves to product sales, and also the key to determine whether investment enterprises can go far in real competition.

At present, most enterprises mainly use the market division of administrative regions of provinces, cities and counties to allocate agency rights, resulting in three levels of agency at provinces, cities and counties. There are two main ways to divide the agency rights in these three-tier markets. One is to choose only one agent as the general agent at all levels, which has the advantage of facilitating enterprise management, but the disadvantage is that some markets are idle because of imperfect sales network; Another layout is to choose 2-3 or more agents to operate together in each market. The advantage is that the products can be quickly pushed to the terminal in a short time to increase the payment, but the disadvantage is that the mutual price reduction will cause the profit of each agent to shrink and the sales volume to drop, and finally the cooperation with the manufacturers will be terminated.

Question 8: What does the Investment Promotion Specialist of Marketing Department mainly do? Each company will be different according to its business and actual situation, but they are all similar. Generally speaking, the work of the Investment Promotion Commissioner of the Marketing Department is as follows:

According to the company's objectives and development strategy and the objectives of the investment promotion department, be responsible for the investment promotion of the target business; According to the company's market strategy and investment direction, work with investment colleagues to achieve investment objectives in a planned and step-by-step manner. Actively respond to the spirit, policies and instructions conveyed by the company, cooperate closely and implement them to the letter; Report the work and matters to the marketing director every day, send and receive emails truthfully, and write weekly and monthly reports, plans and summaries.

Main job responsibilities:

1) Collect and screen effective customer information through reasonable channels and provide pre-investment services;

2) Communicate with customers regularly and do a good job in customer satisfaction survey;

3) Assist the company to organize and implement competitions and media advertisements, and make a good evaluation of the effect;

4) According to the tasks and work requirements arranged by the investment manager, formulate detailed personal work plans and customer visit plans to complete the tasks assigned by superiors;

5) Collect investment promotion information of their respective relevant markets and report to the investment promotion manager.

6) According to the communication with customers, classify customers and implement differentiated investment promotion policies;

7) Report the investment promotion work to the investment promotion manager regularly, and adjust the investment promotion strategy in time according to the work progress and problems;

8) Negotiate with investment customers to ensure the completion of investment promotion tasks;

Question 9: What does China Merchants Company mainly do? What is the organizational structure? Sales organization. That is, attracting investment means that the contracting party releases its services and products to a certain range to attract businesses to develop together.

By project: 1. Enterprise investment. * * * Investment 3. Park investment 4. Business investment.

Organizational structure: General Manager, General Manager's Office, Finance Department, Personnel Department and Administration Department. Sales director 1-3, planning department, sales department n, advertising department.

Question 10: What is the job of a commercial real estate investment representative? To put it bluntly, investment representatives are business personnel who rent and sell shops to real estate companies and attract investment in high-end shopping centers.

Specific job content, you should know your own products: shops go to customers: people who open stores are simple but tired, but very trained. All your friends are bosses. Learn more from them. Good luck.