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Inspirational people in the workplace
Inspirational person in the workplace: Zhou Qunfei, the richest woman in China: Entrepreneurship is the most meaningful thing in my life.
2065438+March 30th, 2005, Lance Technology has reached 70.98 yuan/share, and the market value of 592 million shares held by Zhou Qunfei, the chairman of the company, has also reached 42.02 billion yuan. Zhou Qunfei became the new richest woman in China.
Standing on the platform of Hung Hom subway station, people are buzzing, but her heart is like a knife: Japanese suppliers cut off the source of raw materials, the Shenzhen production line is running out of ammunition, and American customers are waiting for her to deliver. If this matter can't be solved, more than ten years' efforts will be wasted ... For a moment, she was so sad that she almost jumped off the track. ...
Of course, she didn't. She has had too many desperate experiences in her life, and her blood is always boiling in adversity. She is the famous "mobile phone glass queen" Zhou Qunfei. She is one of the best female entrepreneurs in China, and the company she founded is Lance Technology.
In the eyes of most people, Zhou Qunfei is a mysterious rich woman. Indeed, there is little public information about her. If the A-share listing of Lance Technology is not about to become the "flagship" of GEM, I am afraid that not many people know about her and her huge kingdom of mobile phone glass windows, and no one knows how many hurdles she has gone through for her own career. It's really not easy to listen to her tell her own story, but when you approach her sincerely, you will find that she has more than you, which is the courage to stick it out on the bumpy road.
Father's words and deeds
It's really unlucky.
When Zhou Qunfei was five years old, his mother left. Zhou Fu was a person who was almost blind due to an accident. In the rural areas of Xiangxiang, Hunan Province in the 1970s, Zhou Qunfei's family was even worse than poverty. In her own words: "After eating the last meal, how to plan the next meal and prepare what to eat." The children of poor families have long been in charge, and the concept of "financial management" in the minds of small peasant women is innate.
Fortunately, my father is a strong and intelligent man. "He worshipped eight masters, who brought him into different industries." In order to maintain the livelihood of his family, he can only keep learning to do various crafts and make money to supplement his family. "He is a disabled person, and he must keep learning. Besides, I am a healthy person. In such a family, you have to force yourself to study! " This is one of the reasons why Zhou Qun Fei later chose the first stop of his part-time career near Shenzhen University-it is convenient to work and study.
During her working days, she successively obtained an accounting certificate, a computer operator certificate, a customs declaration certificate and even a B driver's license. "I didn't learn English well." Zhou Qun Fei said, "When I entered the English class, I just had a better job opportunity and gave up learning English. This is my biggest regret. "
By example, her father's eagerness to learn influenced her, and his teaching also made Zhou Qunfei put forward demands for herself as a child.
"His calligraphy is very good. When I was a child, I was asked to recite Augmented Sage and read Three Amethyst. There are some classic sentences that I still remember, and they have become the criterion for me to do things. " In the face of reporters, Zhou Qunfei blurted out a sentence without thinking: "The poor live in the downtown area and no one asks. The rich have distant relatives in the mountains." It is the poor family and the familiar reading that makes her feel a sense of urgency. Since she became sensible, she has made up her mind to study hard and change her destiny.
The Chinese teacher taught her.
However, during the period of 1970- 1980, there were few opportunities to change their destiny through normal schooling. Her father tried his best to provide for her to go to school, but because she had to undertake heavy housework and farm work beyond her age, she could not completely guarantee the normal class time. She does well in Chinese at school. On the eve of the listing of Lance Technology, Zhou Qunfei invited his Chinese teacher to thank him in front of all the guests. "He will go home and teach me to write a good composition and be good at observing things around me ..."
Lance technology company has a patented invention of coated window glass. The original idea came from Zhou Qun's observation of lotus leaves when he was a child. "Water drops roll around on the lotus leaf to form water drops, and there is no trace on the leaf surface after the water drops roll." Zhou smiled and recalled that detail. "If I hadn't been taught by my teacher to observe carefully since I was a child, I might not have the inspiration to invent this patent."
Just as she never shied away from her humble origins, Zhou Qunfei made no secret that her career began as a working girl in a small glass factory. The starting point of working girls begins with a "thank you" that has not been revealed so far.
"I came to work in Shenzhen more than 20 years ago. At that time, there was still a lot of farmland in Nanshan, and there were no street lamps. I took a bus from Shaoguan for more than ten hours, and it rained at night after getting off. I want to find a factory near Shenzhen University, but I can't find it anywhere. I had to walk into Shenzhen University and find a college student who sent me to that factory-the factory was small, not famous at all, not even a conspicuous signboard. Now I still remember that kind man, because there was no light at night, and I didn't see what he looked like. I can only always be grateful to him in my heart, because he let me find the starting point of my career. "
Life-changing resignation letter
The initial work was to process watch glass. From today's perspective, Zhou Qunfei felt that the original technology was too simple. "An ordinary glass raw material can be shipped after cutting, copying and polishing ..." The scale of that enterprise is very small. "The small building with three floors is less than 1000 square meters. All the equipment is refurbished from the old machine and the technology is incomplete. Employees eat, live and work in that small building. " In the third month, Zhou Qunfei felt that "there is nothing to learn." She was eager for transformation, so she wrote her first resignation letter. Unexpectedly, this letter really became an important turning point in life.
A fledgling migrant girl who is less than 20 years old was promoted on the spot, and she had to prepare a new department-silk screen printing department.
In retrospect, Zhou Qunfei didn't understand how such drastic changes could have taken place. "Maybe my handwriting is good, so it caught the attention of the factory director." Or maybe it was a very literary thing for a migrant girl to give her resignation letter to the factory director at that time, and Zhou sincerely expressed her gratitude in the letter, which made the factory feel that she was an excellent girl who knew how to be grateful. "If you keep me, you have to promote me and hand me over to a brand-new department."
The 23-year-old working girl became a small boss.
No one can teach Zhou Qunfei. Fortunately, she got a screen printing of Beijing Library from a colleague in Beijing. She is a treasure. I read this book every day and always find a few words that can solve some technical problems. This book is still a "family heirloom" of Lance technology.
It is true that "the book has its own golden house". When I encounter problems in the process of screen printing, I turn over the books and learn while doing. I have mastered the whole process from the initial screen printing to the later film production, screen printing, baking, color matching and oil removal. It is said that the glass ink used in the industry now also comes from her formula, and the first automatic printing line, baking line, peeling line, CNC processing equipment and technology in the industry all come from her and her team.
However, the good times did not last long. When Zhou Qunfei was full of energy, the director left, and the investor planned to give up half of Baoan's factory. After hearing the news, she found the investor and told him voluntarily: I know the company's technology, and I am very young, and I really need a chance to play. If I lose your money, I will work for you all my life. If I earned it, you can pay me as much as you want! "
The young girl's courage and early efforts really touched the investment boss, from a small supervisor in the printing department to the person in charge of the whole factory.
With the expansion of production scale, the platform where she can display her fists and learn and accumulate more and more space. Building a house, wiring, fire fighting, filing, customs declaration ... Although the sparrow is small and complete, Zhou Qunfei is hands-on in every aspect of the operation of small enterprises. Three years later, the original small processing plant has become a regular factory with considerable scale. At this time, new problems appeared.
At that time, most of the small bosses from Hong Kong, Macao and Taiwan who came to invest in Shenzhen had one characteristic: insufficient funds and relatively complicated social relations in the Mainland. With the expansion of the scale, "there are too many relatives of the boss in this factory, and I am increasingly excluded. No matter what I do, it is wrong. " In fact, this is one of the reasons why some negative public opinions on the Internet accused Zhou Qunfei on the eve of the listing of Lance Technology, saying that she was "ungrateful" and "resigned from the factory that trained her for many years and took away the backbone and customers ..."
Zhou Qunfei's position on this is clear: "First of all, I have never worked in the reported company, which was established in 2003; Secondly, I started my business to help the glass factory and the watch case factory to process electroplating and screen printing. At that time, the material processing factory was not allowed to sell domestically, but my customers were all mainland factories (domestic sales). How can I grab customers? Besides, when I started my business, there were not many billionaires in China. How could anyone give me hundreds of millions? "
At that time, the contradiction of factory management was prominent, so she could not compromise and had to give up on her own initiative. "There are media reports that I want to raise my salary, so I left-this statement is also wrong. Because I was young at that time, I didn't care about my salary. I only care about how many opportunities I have to study and exercise, including what I say to my subordinates now! "
Yes 1993, Zhou Qun, who is under 23, became his own boss.
More than 20 thousand hong kong dollars to start a business
Lance Technology officially landed on GEM on March 18, largely because of the entrepreneurial complex of the head Zhou Qunfei. 1March, 99318th, she took her brother, sister-in-law, brother-in-law and two cousins, rented a set of "peasant houses" with three rooms and one living room in Huangtian (near Baoan International Airport now), and started her most familiar curved glass printing.
It is said that the printing factory is too flattering, but it is actually a family workshop. It was her cousin who prompted Zhou Qunfei to make up her mind to start a workshop.
"I didn't think about starting my own business at first. At that time, I was a little famous in the industry. After I left my job, someone wanted to invite me. But my cousin said to me,' If you work for someone, it's just a job. You still have to suffer, or we will do it together! Pay as soon as possible. If you can't, we will follow you! ”"
The capital of starting a business is her "private money", more than 20 thousand Hong Kong dollars. "I still left a little thought-the regular salary was given to my father, and the overtime pay was saved by myself. In fact, I also opened a fashion shop. " Although the start is difficult, young people are full of longing for the future. "Three bedrooms and one living room are arranged like this: the room is a dormitory, girls live in a big room, bunk beds, and boys sleep in a small room; The living room is a printing and packaging workshop; The kitchen is a canteen. " I still do the old job of screen printing. At that time, I bought a large aluminum plate, cut it into several manual printing machines, and took orders and made it myself. This entrepreneurial team has been in this company for four years.
The Asian financial crisis of 1997 brought a direct impact to Zhou Qunfei's family workshop, and she found that she could not recover the difficult payment. "If they can't afford the processing fee, they will give me a discount on some old equipment." In order to keep the company running, she had to passively accept it. "It can only be to pull the equipment back and renovate it. Go to Mong Kok, Hong Kong to buy bearings and waves, and carry them with a backpack. "
"On that occasion, my daughter accompanied me to the traffic lights at Mong Kok Station-I used to be very thin and my backpack was really heavy, but at that moment I suddenly felt that my backpack was light! I thought the bottom of the bag was worn out and something fell off. I quickly turned around and found my daughter holding a backpack in her hands! " In the late 1990s, Zhou's daughter was still a thin child. Her efforts at the traffic lights were deeply impressed on Zhou Qunfei's mind.
"I must change the status quo and let my family live a better life!"
You have to pay to sell a house.
She renovated the old equipment used by customers to pay for the goods, and bought several new domestic equipment, focusing on the technology of watch glass and screen printing, impressing customers with quality bit by bit and winning orders. Come through thick and thin and never give up. By 2000, her factory had become famous in the industry, and more and more big companies in the industry were exposed to it.
However, at this time, she is extremely anxious and eager for transformation. At that time, the Pearl River Delta concentrated more than half of the global watch industry production capacity, and related supporting processing enterprises developed in full swing. Why can't Zhou Qunfei, which has finally improved, be content with the status quo?
Indeed, at that time, there were a large number of supporting processing enterprises in the watch industry in the Pearl River Delta, so it was also a mixed bag. For entrepreneurs like Zhou Qunfei, besides studying production technology and catching up with competitors in the same industry, they also have to face the most arduous task-recovering the payment. "My husband and I haven't been back to our hometown during the Spring Festival for three years." It's not that they are unfilial, but that the Spring Festival is a sensitive period to recover the payment for goods. At that time, some small and micro business owners began to "move" near the end of the year, and even people and factories disappeared, and the payment owed to suppliers often disappeared. To this end, Zhou Qun Fei and her husband, Zheng, who is also a business partner, had to run around during the Spring Festival, chasing the boss who owed wages.
"The profit is very meager, with a business quota of hundreds of thousands a month and hundreds of customers. Every night, my husband and I have to drive our own car to deliver goods, and we have to charge tens of dollars a month to pay employees. Two customers defaulted, so we had to sell the house for money to pay the employees ... "
Compared with tracking and anti-tracking, reconnaissance and anti-reconnaissance when collecting money, the difficulty of sales promotion is not inferior.
At that time, the internet was not popular. In addition to looking for customers in the Yellow Pages, Zhou Qunfei can only find Mi Xia Guo in the most earthy way. "Go to those watch case factories and watch factories and visit them one by one. It's a little similar to the way insurance was sold in the past. Just walk into every industrial building and knock on the door. Sometimes there may be a German shepherd barking in front of you, or the security guard may shout very loudly,' Go away!' "
Zhou Qunfei said that she is a person with very strong self-esteem. Although she grew up in a poor family, her father and grandmother loved her very much. "At that time, when I went out to visit customers, I often had to think about several plans before knocking at the door. What can I say if people refuse? " Zhou said that he doesn't know how to refuse others now, "because there were too many rejections at that time, which was too painful."
Cross-border thinking makes "mobile phone glass queen"
However, as "A Tribute to Glory" said: There is still a day when the Yellow River will be clarified. How can people not be lucky? Opportunity always favors those who keep working hard.
In 2000, with the gradual rise of analog mobile phones, Zhou Qunfei had the opportunity to set foot in the processing and production of mobile phone window glass through a friend who was a professional manager. At that time, because of the small production scale and insufficient production capacity, she was worried that customers would not adopt her products in large quantities. In order to make this market bigger, she offered to provide customers with the contact information of competitors. It is her keen consciousness and open-minded mind that verifies the transformation direction she is looking for. Since then, various domestic mobile phone brands have directly or indirectly become her customers.
This is a process of accumulating experience and gradually changing her thinking, which lasted for three years. Transformation is painful. Now, Zhou Qunfei feels that there are five barriers that are the most difficult to break through.
One is the financial pressure: in the past, there were only a few hundred watches, and the products were highly repetitive. These mobile phones are dedicated and customized, and they are in large quantities, which require a lot of liquidity. Second, the technical requirements: the watch processing size is small, the accuracy is poor, and there is no stress requirement, so it is necessary to re-develop the production equipment and processing technology. The third is the customer base: the original customers are small-scale factories, directly docking with the boss. The mobile phone industry is a big enterprise, with many departments and fine division of labor, and it is very hard to connect. The fourth is suppliers: the previous suppliers were all small in scale and low in productivity. It takes a long and painful process to re-develop and cultivate a supply chain with a certain scale to enter mobile phones. Fifth, the concept of employees: In the past, employees were all in the traditional mentoring mode. Without systematic training, everyone was too conservative to enjoy technical resources and experience and could not meet the development needs of rapid production expansion.
"Probably in 2003, the first international brand (mobile phone) found me." Zhou Qunfei was crowned the "Queen of Mobile Phone Glass", which took the most crucial step. But at that time, her company was very small, with a total of less than 1000 people, and customers were a little uneasy after learning the situation. "They asked me a question: If this product is broken, can you cut (glass) for our president and which star?" What these critical foreign businessmen didn't expect was that Zhou Qunfei was an extremely "overbearing" Hunan woman. Facing the most famous international mobile phone giant at that time, she didn't have stage fright, but planned to spell out a future for herself and the company.
In order to get the customer's approval, she did not leave the factory workshop for three days and three nights, and did various experiments on raw materials by ion exchange. At different time, temperature and concentration, she finally found the most suitable processing parameters. With years of tenacious and first-line production experience, Zhou Qunfei finally succeeded in meeting the standards set by customers. "Our samples will not break when falling freely from a certain height range. Although they may break when falling over a certain height range, they will not hurt people after breaking! " Up to now, she still maintains the joy of success. "At that time, in this industry, we were the first to meet the requirements of foreign drop tests."
Her "cross-border" thinking also played an important role at a critical time. When Motorola V3 mobile phone was popular in the market, it was Zhou Qunfei who perfectly solved the problem that the printing ink on the glass panel of this mobile phone window was easy to fall off by combining the technology of coating and printing on the watch glass. Since then, she and her products have been recognized by the market, and "Lance" is no longer unknown.
However, what really made her gain a foothold in the industry was the deep cooperation with Motorola. Because of the excellent quality of their products, they are willing to invest in research and development. The other party contacted Zhou Qunfei and asked her to give all the company's production capacity to Motorcycle. But Zhou didn't do it. She can't put all her eggs in one basket. On the contrary, she continued to increase investment, expand production scale, and focus on export and domestic sales. Because of the success of motorcycle V3, internationally renowned brands such as Nokia and Samsung have also become her customers, and the world's first smart phone has also chosen to cooperate with Lance. It didn't take long for Lance to become one of the biggest taxpayers in Shenzhen 100.
Today, Lance's skills are different from Amon's. Any investor who knocks F 10 can see its amazing market share and performance. From 1993 to the difficult transition in 2003 and the successful listing now, Zhou Qunfei's character of never giving up and pursuing perfection has always been the most abundant driving force for his career development.
Sometimes things get hard.
A rock-solid woman has also had "uncomfortable" times.
In the course of Zhou Qunfei's more than 20 years' pioneering work, the most difficult moment occurred when he cooperated with Motorola. Because V3 mobile phone is very popular, competitors see that Little Lance can enjoy such rich profits, and because of several technical bottlenecks, it can't meet customers' requirements and can't obtain customer certification, so they jointly blocked Lance's raw material supply with Japanese raw material suppliers and Hong Kong agents in an attempt to force customers to certify their supplier qualifications. The supply of raw materials was suddenly terminated mercilessly, and the advance payment was mortgaged with the only house. There is a risk of default in huge orders signed with customers.
I remember that day she went to Hong Kong alone to negotiate with suppliers and was ruthlessly rejected. The news from the company's production line is that "the last raw material has been used up"-standing on the platform of Hung Hom subway station, Zhou Qunfei, who is strong, has an inexplicable impulse: "Just jump!" Before going out, she promised the whole company that this trip must solve the problem of raw materials and ensure the completion of the order with Motorola, but the result was in vain!
"If you jump, everything will be gone!" While she was lost in thought, she suddenly heard the telephone ring. After the connection, it was the daughter's immature voice: "Mom, when will you go home for dinner?"
No way! "I am the mother of a child, a wife and the boss of so many employees. More importantly, I will mix better in this industry in the future. I can't offend my customers! " The child's phone suddenly woke her up. She quickly stepped into the subway car and rushed back to the company office. After that, Zhou Qunfei quickly drafted an email titled "LS 1 19".
"LS is the abbreviation of our blue thinking, and 1 19 is the China fire telephone. Because the customer's senior management told me: If you send him an email, you should write clearly the subject, because he has a lot of emails every day and only reads the important ones. At that time, I sent a mass email to all the customers who knew me. " Zhou Qun Fei said, "Because of the shortage of raw materials, I will use new raw materials to produce their products, and I need to get their certification." After receiving Zhou's "distress letter", the customer quickly cooperated to provide proof to ensure that the production line would not stop production and Zhou Qunfei would fulfill the contract as promised.
"My husband is my spiritual pillar forever."
Now talk about entrepreneurship, or sigh, but more is gratitude. Zhou Qunfei often said: The heart swells because of injustice. Even after the successful listing of Lance Technology, there are still rumors flying all over the sky, and there are still all kinds of slanders from the bright and the dark ambushing her. "Rumors stop at the wise. For those who don't know me, for those who listen to rumors, my explanation is useless and unnecessary. "
In her eyes, the most important thing is the firm support of her family and partners. "Mr. is very tall and introverted in my mind. When he is beautiful, he won't compete with me for scenery. He will always be my spiritual pillar when I feel uncomfortable. " Indeed, Zhou's husband Zheng is not only a close lover in her life, but also a comrade-in-arms who shares weal and woe on her entrepreneurial road. "I used to be impatient, but when two people live together and do business together, their personalities cannot be exactly the same. Someone has to make some changes in order to cooperate. " Zheng described his wife as a "strong woman". "She has suffered a lot of grievances, and some details are beyond ordinary people's imagination." . "
It is because of their common responsibility and trust that they have this moment to share the joy of success. When talking with reporters, Zhou Qun Fei said frankly: "I saw some comments on the Internet-in fact, I didn't have time to read them before. I got up at 2 o'clock last night and carefully read all the reports and comments of various media on Lance and individuals. I think it's incredible and far from the truth. Do you care? It's absolutely fake. How big my heart is, I can't tolerate my own slander and slander. But the fact is that they have written it down, and I can only laugh at life. Teacher Wang also encouraged me to say,' Ignore gossip and use our limited time to do our more meaningful things.' "
Yes, for Zhou Qunfei, starting a business is more meaningful, and giving you stronger and brighter blue thinking is the most meaningful thing.
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