How to explain the sand table and apartment structure effectively and reasonably

Self: the tone should be confident, kind, soft and beautiful.

Project: First, be familiar with and analyze the project in a self-contained framework.

Customer: first understand the customer's needs, ask yourself and answer yourself, and prepare for a smooth explanation.

Specific: 1,

Selling points are transformed into benefits. 1 The target selling points of the project may {can} be many, such as high greening rate {tall}, reasonable apartment design and distinctive landscape design. When the salesperson teaches the sand table, 1 Be sure to let {let} customers know {know} what our selling point {can} bring {get} {what. Now, although many customers are not first-time home buyers, they also {too} have some professional knowledge when buying a real estate, but after all, they are not professionals and the greening rate is high. Maybe they only have 1 number in their mind, and they need to be discussed by the sales staff during the lecture, telling customers {what are the other target greening rates in the market} that the greening rate is high {high}. In short, 1 When discussing the selling points of the project, we must stand from the customer's point of view and highly appreciate that they can {can} bring {what} different careers to them; 2、

Use descriptive language more. Sand table teaching must not be done. When talking about 1 features, you can {can} impress customers with descriptive language and try your best to show them your dream career. Many salespeople learn by rote when giving lectures, which sounds either too written or too blunt. Descriptive language, the most important thing is the combination of soft and hard, that is, it can't sound like reciting poems all over the body, and it can't be hard from head to toe.

Say {say} to people, nonsense. Different customers {also} have different concerns. Some customers may be extremely optimistic about the surrounding environment of the target, some customers may pay more attention to the target apartment type, and some customers may be satisfied with the design of the target scheme. Therefore, when teaching, we must focus on it. So, shall we go to {go} to judge what customers are concerned about? When a customer visits for the first time, you can {can} learn from {from}. For example, ask them what they think of the project. From {from} their answers, choose useful information as a measure. At the same time, different people have different concerns. For example, the elderly may be more concerned about whether the surrounding environment is quiet, young people may be concerned about whether there are entertainment places next to their objects, and couples who have just had children may be more concerned about whether there are better primary schools and middle schools. In short, read what you say, have it both ways. 4、

Grasp the center of gravity and assemble for bombing. There are many things that may be talked about in the project, and it is impossible to cover everything here. First, it may not be allowed at that time, and then {what} said it, which is equivalent to {what} not saying {say}. After listening to a long speech, customers may not remember anything {what}. So 1 be sure to thoroughly understand the specific selling points of this target and teach it to customers as a key point. At the same time, when teaching sand table, 1 must be unified, for example, the project is 1 high-quality real estate, so when teaching selling points, 1 must put selling points in all directions {way} to {go}, the high greening rate of each goal {tall} is for high quality, and each target scheme is designed for high quality, etc.