How to do a good job in the operation and management of industrial parks

The operation and management of industrial parks are related to their development. To do a good job in the operation and management of industrial parks, it is necessary to define the industrial orientation, accurately attract investment, implement a market-oriented operation mode, optimize the allocation of resources, handle the relationship between the government and enterprises, and learn from foreign successful cases appropriately. There are many key points in the operation of industrial parks, including the whole life cycle, the whole life cycle and the clear operational objectives of industrial parks. Let's take a look at how to do a good job in the operation and management of industrial parks. First, how to do a good job in the operation and management of industrial parks

With the vigorous development of new technologies, new industries and new formats, industrial parks have gradually warmed up as business incubation bases. Under the new economic normal, the operation and management of industrial parks need to be paid attention to. So how to operate and manage the industrial park?

1, with clear industrial positioning and targeted and accurate investment promotion.

Industrial positioning should conform to the local industrial base and resource endowment, not blindly follow the trend, but must conform to its own development direction and attract investment accurately. In the long run, don't change at will for short-term benefits, but you will lose big because of small. The most important thing to attract investment in the park is to attract investment from industrial chain, establish industrial ecology and supply chain, and explore, extend and expand business through the upstream and downstream industrial chain expansion of old customers.

2. Implement a market-oriented operation mode.

If you want long-term sustainable development, you can't just count political accounts, regardless of economic accounts. The industrial park needs to operate under the guidance of the government, but its internal operation must be market-oriented. The operation mode of market-oriented operation will face many difficulties in the initial stage, but if it persists, the vitality of the market-oriented team will greatly improve the efficiency of development and operation and promote the sustainable and healthy development of the park.

3. Optimize resource allocation and leave blank appropriately.

Each park has its own space restrictions, so it is necessary to pay attention to the intensive allocation of resources, constantly adjust the allocation for enterprises of different scales during the operation of the park, and have the advance amount of resource reserves. In the development of the park, it is necessary to predict the development trend of customers in the next few years, reserve time and space for optimizing resource allocation, leave appropriate blank space, and reserve space for expanding its production capacity.

4. The operation of the industrial park should be decided.

People who engage in parks really need feelings, but it is not good not to talk about feelings. The relationship between park operators and customers is * * *, which provides good services for industries and enterprises, builds a good platform and environmental atmosphere, forms an industrial ecological circle, and makes operators and customers win-win through a good business model.

5. Do a good job of "on-off valve" and "lubricant" between the government and customers.

Industrial parks need to deal with the government and customers at the same time, and must be clear about the demands of enterprises and the bottom of the government. As a "policy translator", the park can strive for preferential policies and subsidies for enterprises; At the same time, it can also make the government more worry-free when dealing with enterprises.

6. You can learn from foreign successful cases, but you can't copy them blindly.

There are many successful cases of industrial parks abroad, which are worth studying. In view of the service concept of how to operate and manage the park, market-oriented way of doing things and one-stop service, we will wholeheartedly help enterprises entering the park to dock policies. However, learning from foreign companies cannot be blindly copied, and what suits others may not be suitable for yourself. We must combine the regional market economy with our own industrial base and learn from them reasonably.

Second, the core points of industrial park operation

1, full life cycle

Operation must be pre-positioned, earlier than the construction of the property carrier, and must participate in the stage of site selection, research and development, planning, positioning and even top-level design, not just the supporting service department in the later stage. If an operator intervenes in the later stage, everything should be done and it is found that the product and the industry are completely separated, then this operation is impossible.

2. Providing scarce services

The essence of operation is to maximize the direct profit space of industrial customers, integrate industrial service resources most widely and optimally, especially combine regional endowments with their own resources for the most efficient allocation. Its core content framework should be "regional industrial environment construction+government customized transformation+accurate segmentation of industrial chain+public service platform+capital system construction+industrial accelerated system upgrade". If the park can provide customers with scarce services, there may be a foundation for success.

3. Clarify the operation objectives of the industrial park.

To operate and manage industrial parks, we need to have our own clear goals: first, industrial investment, that is, to enhance the investment value of industries through operational services; The second is to improve the value-added space of asset management, that is, to achieve the ultimate in operational services; The third is to improve the operational service capability, that is, to absorb the industrial chain and ecological circle and form an independent business model and profit model.

Third, what capabilities do you need to operate and manage an industrial park?

1, sufficient asset-oriented practice, sufficient asset-oriented resources and space.

2. Necessary industrial factor resources, including government affairs, finance, data and talents.

3. Cross-border information technology cognitive ability and efficient resource structure reconstruction ability.

4. Establish a standardized system with system output and control capabilities.

5. Investment, development and operation can truly realize the separation of control rights and efficient transactions.