Enterprise advantages of Evergrande Real Estate Group

Evergrande implements standardized operation mode. Through close group management, the group headquarters implements standardized operation for companies in all regions of the country, including management mode, project selection, planning and design, material use, bidding, project management, marketing, etc., so as to minimize the business risks brought about by national expansion and ensure effective cost control and the creation of quality products.

Standardize the management mode, establish a three-level management system of board of directors, group executives and regional company executives, and adopt a tight management mode based on the group for unified management.

Standardization of project selection, including standardization of project location, scale and positioning. Ensure that new projects are in line with the Group's development strategy and minimize the risk of decision-making.

Standardization of planning and design, according to product positioning, planning and design of residential, commercial, hotel, tourism complex and other products.

The use of materials is standardized, and a large number of standard materials are used in buildings, gardens, supporting facilities and decoration projects, ensuring product quality and reducing construction costs.

Standardization of project bidding, all large-scale projects of companies in various regions are uniformly tendered by the group headquarters; Bidding enterprises must be industry leaders or top ten enterprises in China.

Project management standardization, the company implements a standardized project management system nationwide. The Group strictly plans and manages all construction nodes of all projects through standardized engineering construction plan templates and quality assessment systems; Conduct progress assessment, quality inspection and safety and civilized production inspection for each building of each project.

Standardization of project marketing, the marketing plan and sales price of all projects in China are approved and implemented according to the unified standards of the Group; At the same time, strict and unified open standards are implemented. Evergrande is the largest real estate enterprise in China, and the city where the project is located is basically a regional economic center, with huge demand potential for rigid housing, leading the country in economic scale and development speed.

Most of Evergrande's projects are between 500,000 and 2 million square meters. This kind of project is most suitable for large-scale development and rolling development, which can meet the planning and design conditions, complete facilities and beautiful environment. Evergrande's projects are generally located in high-quality areas with great appreciation potential and rising housing demand in their cities. 82% of the projects are urban projects with beautiful environment, developed planning and urban transportation, and great appreciation potential; Tourism real estate project is generally located 30-40 kilometers away from the center of megacities, near the exit of expressways, with unique and beautiful natural environment. These projects also have the characteristics of low land cost and sustainable land expansion. Evergrande implements the quality strategy and strictly implements the quality standards of the whole process. Carry out a collectivized and closed management system internally and strictly control the quality of products; Large-scale integration of various superior resources, from planning and design, main construction, garden construction, decoration, to materials and equipment, has established cooperation alliances with more than 300 leading enterprises in related industries at home and abroad. Evergrande products represent the benchmark of China real estate; Evergrande's product brand has become the leading brand in China's real estate industry.

As a leading product brand in China, Evergrande is well received by home buyers in major cities all over the country, and home buyers agree with Evergrande brand and its added value. Therefore, Evergrande's products can continue to sell well on a large scale, and its sales performance leads the whole country in the case of a very depressed real estate market. Evergrande's product type combination is very scientific and reasonable. For all projects, the planning and design institute, the marketing team and the regional companies conduct independent market research within Evergrande. And through cooperation with the most professional real estate research institutions in China, Evergrande's product positioning is accurate, the product structure is scientific and reasonable, and it can be accepted by the market to the greatest extent.

Evergrande's product positioning is aimed at the rigid demand of first-time home buyers and ordinary people's self-occupation, and the product structure is reasonable: 70% is a mid-range to high-end product, 15% is a tourism and holiday product, and 15% is a high-end product. The proportion of property types that meet the needs of ordinary people and meet the market needs of different regions and levels. Evergrande has a systematic project development cost control system. Starting from land purchase, product design, bidding and procurement, we will strive to reduce costs and enhance competitive advantage.

Evergrande successfully controlled the land cost. With the advanced strategic decision of land reserve, Evergrande has entered cities and regions with low land cost and great appreciation potential. Evergrande Planning and Design Institute has strictly and effectively controlled the project cost through standardized design and optimized design. Evergrande strictly implements centralized bidding. Used in all kinds of large-scale projects, such as main body, decoration, gardens, etc. Projects all over the country are invited by the group. Due to the scale advantage of Evergrande's national project construction, it is ensured that the leading bidding enterprises can provide the best service at the most reasonable price and realize the scale benefit of Evergrande's centralized bidding.

Through centralized procurement, Evergrande greatly reduced the price of materials and equipment on the premise of ensuring quality. At the same time, relying on the national unified procurement and distribution system, materials and equipment are delivered directly to the construction site, which effectively reduces the circulation cost, transportation cost and storage cost in the procurement process. Evergrande has the strong advantage of rapid development, and realizes the rapid development of the project through a strong and professional executive team. In order to achieve the goal of the shortest investment cycle, all projects of the Group will start the pre-sale plan within six months after the date of land acquisition, and standardized marketing procedures will ensure that the pre-sale of projects will start within six to eight months after land acquisition. Evergrande relies on the collectivized and compact management mode to ensure the rapid completion of planning and design, government construction application, construction organization and raw material supply after land acquisition, and realize the rapid construction of the project; Relying on standardized planning and design, quickly complete the positioning of the project, as well as the formulation and implementation of the plan; Integrate resources through national unified bidding, quickly organize new project construction, and ensure the progress and quality of the project; Ensure the project quality by implementing standardized project management and quality control system; And through the implementation of standardized store opening mode, the purpose of rapid sales is achieved.