Brand of Wang Defu Group in Wang Defu

Vientiane board is the core brand of Wang Defu, and Vientiane products with "high quality and original ecology" are the new benchmark for the development of the industry. Wang Defu Wood Industry takes the lead in connecting with international standards in the field of decorative building materials, and organizes production and standardized management according to ISO900 1 quality management system, China's environmental label certification system and ISO 1400 1 environmental management system. Independent development of "Vientiane Tianguan", "Vientiane" and "Vientiane Yin Tian" three series of wood products, Vientiane Peak latex, hardware, Boeing film, light steel keel and other high-quality environmental protection products. With excellent product quality, Vientiane Board has successively obtained such authoritative certifications as "China Environmental Label Product Certification", "Hunan Famous Trademark" and "China Famous Trademark". While operating its own brand, Wang Defu Wood also distributes thousands of commodities and dozens of internationally renowned brands from more than 20 countries and regions such as the United States, Europe and Southeast Asia, leading the trend and development of the building materials industry and consolidating its unshakable position as an "industry leader".

Vientiane brand, as the core brand of Wang Defu Group's woodwork series, is also a concentrated expression of the professional image of "woodwork experts". It has always been positioned in high-quality wood products, and has been insisting on continuous exploration and pursuit in the field of wood products for many years. Brand 1 1 leads the Hunan wood products industry continuously. Vientiane brand has won the reputation of "China Famous Trademark" and "Hunan Famous Trademark" for its high-quality image. Vientiane brand promise allows each franchisee to share the intangible assets advantages of Vientiane brand. Vientiane floor adopts six leading international wear-resistant technologies, and provides full-time and all-weather three-dimensional protection with a wear-resistant coefficient as high as 9000 rpm, making it the first brand of wear-resistant floor. Compared with other brands in the market, Vientiane Super Wear-resistant Floor has stricter wear-resistant standards, higher wear-resistant coefficient, more stable and comprehensive wear-resistant performance, and is more durable, and it will not affect the color and texture of the floor itself at all. It is the leader of the new generation of upgraded wear-resistant floors. Super wear-resistant floor solves the problem of consumers changing floors in a short time, and the market sales force is very good.

Product positioning

Professional technology super anti-wear

brand positioning

Hunan Wang Defu Home Building Materials Famous Brand Center, a domestic first-class high-quality flooring brand, is located in Nanhu Market Building Materials City, Sanxiang, Changsha, Hunan. This is a real comprehensive storage building materials supermarket, which is managed by a fully computerized automatic management system in full accordance with the advanced chain management mode in Europe. The first phase covers an area of more than 65,438+05,000 square meters and deals in more than 30,000 kinds of commodities, including home accessories, kitchen and bathroom supplies, plumbing pipes, electrician electrical materials, lighting sources, hardware, sanitary ware faucet, paints and coatings, advertising materials, wood products, wall and floor tiles, building materials, etc. Decorative materials and exquisite accessories are needed from the project to the residence, and they can be purchased in one stop. The supermarket has a comfortable and elegant environment, with a large green square of 6000 square meters and a large parking lot of 8000 square meters. Supermarkets provide supporting services from the whole process of material selection, design, consultation, transportation and construction. As long as it is what customers need, they will think of it and try their best to meet the needs of each customer.

The company adopts the business model of combining self-management and joint venture, with the business strategy of "professional commodity service, professional price service, professional shopping guide service and professional after-sales service", with "retail and community promotion" as the main channel and "engineering, home improvement, external salesmen, furniture factory and online sales" as the auxiliary channels, and implements marketing means such as "group purchase and whole order". This article was edited by the City Hunting Garden.

Over the years, the management foundation of building materials supermarket has adhered to the innovation of management concept, adopted the chain operation mode and management system suitable for its own development, and implemented the competitive strategy with the commercial information management system, which has realized the standardization, standardization and differentiation of management and the standardization and unification of overall service, guided the trend of decorative building materials industry, rapidly improved its core competitiveness, and laid a solid foundation for the chain development of supermarkets in 2008.

Business types: kitchen utensils, lighting electricians, floors, electrical appliances, pipes and fittings, home gardening, sanitary wares, doors and windows, wood products, wall floors, ceilings, hardware, paints 1. Scope of business: focusing on the circulation of decorative building materials, with related industries as auxiliary industries, integrating the industrial chain, making targeted investments, constantly improving the core competitiveness and comprehensive strength of the Group, and developing into the first in Hunan and a well-known industry.

The first level: chain operation of decorative building materials supermarkets, chain operation of decorative building materials stores and building materials wholesale business.

The second level: decorative building materials market development and operation, commercial real estate development and operation, property management services.

The third level: warehousing and logistics management of decorative building materials.

2. Strategic thinking: expert, precise, strong, long and more valuable.

3. Enterprise goal: In the near 1-3 years, through the chain expansion of the main business of building materials circulation, we will establish the influence of the first brand in the regional market of Wang Defu industry, form an annual sales scale of 1 100 million, and effectively integrate customer resources and social resources.

Mid-term goal of the enterprise: strive to become a listed public enterprise and the first famous brand enterprise in the same industry in Hunan Province.