What is the analysis of the current situation and development trend of the property industry?

Present situation of property management industry.

With the vigorous development of China's economic construction and the continuous improvement of people's living standards, a large number of living quarters and office buildings have been developed and built in some large, medium and small cities in China in recent years. In order to meet the needs of market economy, property service enterprises came into being and gradually developed into a new industry.

As a management mode of modern housing management, property management comes into being with the development of real estate economy marketization and housing commercialization. It is the continuation of real estate production, circulation and consumption, and it is also an important branch of real estate industry. Property management implements the operating mechanism of enterprise management, professional management, socialized service and market operation to meet the needs of the socialist market economic system.

Development trend.

(1) China's property management industry is on the road of rapid industrial concentration. For example, brands with concentrated industries such as Vanke, Greentown and Poly. Generally located in high-end property parks, its brand premium ability is rapidly enhanced due to service quality. Even in the cost-plus basic property, they can get higher profit rate than small and medium-sized property management companies.

(2) There are a large number of enterprises with clear market positioning in China's property industry. For example, Vanke Property Development Co., Ltd. is committed to let more users experience the beauty of the property, and provide market positioning of life cycle services around the preservation and appreciation of the owner's property.

(3) In recent years, the "internet plus" thinking has accelerated to penetrate into the field of property services. From the "invisible, incomprehensible and contemptuous" Internet of property service enterprises to the maturity of the "property+Internet" model, the application of the Internet in the property service field has changed from 0 to 1 and from 1 to N.