The historical development, present situation, characteristics and profit model of Guang Zhi tourism.

Guangzhilv Guangzhilv International Travel Service Co., Ltd. (formerly known as Guangzhou Travel Company) was established on February 5,1980,65438. It is the largest, strongest and most prestigious travel agency in South China, and the only comprehensive travel agency in China that has won the highest honor of national tourism quality management "China User Satisfaction Ding". The only national travel agency designated by the Ministry of Information Industry as a "national e-commerce pilot unit" has created the first "China Famous Trademark" of local travel agencies in China. Mainly engaged in inbound tourism, outbound tourism and domestic tourism, but also engaged in e-commerce tourism, exhibition services, tourism car rental, computer software development, study abroad consulting, property management and international and domestic air ticket agency. It has a top international 24-hour telephone service hotline system, various professionals and senior travel experts. The total number of employees in Guangdong Province alone is nearly 1 1,000, and more than 80% of the employees are college students and graduate students. General Manager Zheng Hong, the leading figure, was even rated as "the man of the hour in China tourism", the only "excellent manager of national customer satisfaction service" in the national tourism industry, and won the titles of "50 Chinese trademarks in 2005" and "Top Ten Outstanding Entrepreneurs in Brand Building in China". Guang Zhi Tourism has branches in Malaysia, Hong Kong, Macao, Beijing, Hunan, Sichuan and other places, 100 stores in the Pearl River Delta, and the most complete sales network in South China, with business in more than 80 countries and regions around the world. In 2005, it received nearly 65.438+million Chinese and foreign tourists, and its business income was nearly 654.38+billion yuan, which was far ahead among travel agencies in Guangdong and even South China. It developed rapidly in 2006, with a net increase of 654.38 billion yuan in the first four months. It has been widely praised by tourists and all walks of life. In the results of the 2005 survey on customer satisfaction of tourism services released by Guangdong Quality Association and Guangdong User Committee, 92.2% of the respondents thought that Guang Zhi Tour was "the best travel agency in mind" and the first choice for traveling. In the glorious course, Guang Zhi tourism has won numerous praises and honors: national customer satisfaction enterprise, national advanced collective of tourism system, national excellent quality management unit, national honest management unit, contract-abiding and trustworthy unit ... outbound tour-a pioneer in the industry with more than 20 years of professional experience and remarkable achievements. Guang Zhi Tourism is committed to developing overseas markets, and has successfully organized China citizens to visit Hong Kong, Macau, Thailand and South Korea. It is the preferred partner and designated travel agency for long-term tourism promotion of more than 60 national tourism bureaus around the world, such as Australia Tourism Board, New Zealand Tourism Board, Korea Tourism Organization, Japan Tourism Promotion Agency, Thailand Government Tourism Board, Singapore Tourism Board, Malaysia Tourism Promotion Agency, Kenya Tourism Board, Hong Kong Tourism Board and Hong Kong Disneyland. Top tourism experts from Guangdong and Hong Kong won the only "outbound tourism expert" award in Guangdong for two consecutive years. The outbound tour group has occupied the highest share of the outbound tour market in Guangzhou for several years, occupying an absolute advantage. The business scope covers all tourist destinations and nearly 80 countries and regions. Rich lines, high group formation rate and high signing rate. He has successfully undertaken the "twin cities Tour" organized by Guangzhou Municipal Government for Guangzhou citizens to Europe, Australia and New Zealand. In 2004, he successfully received a delegation from Guangzhou Shenya to visit Doha. At the same time, it provides personalized services such as handling personal visas, foreign exchange, booking air (ship) tickets and booking hotels. Some awards: The only travel agency in China won the "Koala Award" from Tourism Australia and the Wollongong Travel Design Expert Award from Tourism New South Wales, Australia. Tourism Australia designates "Australian tourism experts" and Tourism New Zealand designates "New Zealand tourism experts". The only travel agency in Chinese mainland that has won the "Outstanding Contribution to Malaysian Tourism" was awarded the only "Friends of Thailand" award in South China by the Tourism Authority of Thailand. Indonesian Jakarta Tourism Outstanding Contribution Award was awarded by Singapore Tourism Bureau, Korea Tourism Organization, Chinese mainland Travel Agency, Egyptian Tourism Bureau, Northern Mariana Islands Tourism Bureau and Hong Kong Tourism Board. The doctor's certificate and visa team of the outbound travel headquarters "Hong Kong Stock Connect" was rated as "Guangdong Customer Satisfaction Service Star Team" by Guangdong Quality Association, Guangdong Federation of Trade Unions, Guangdong Science and Technology Association and Guangdong Provincial Committee of the Communist Youth League. The supremacy of domestic travel is highly respected, with remarkable achievements and high reputation in the industry. Ranked second in the country and first in Guangdong for a long time. It has accumulated rich experience for more than 20 years, built a perfect domestic cooperation network and established a good reputation of honest management. All routes are carefully planned and designed by senior tourism experts, and strict attention is paid to accommodation, transportation and itinerary. Tourists get the best service and courtesy, and are widely respected by the public and people in the industry. With the continuous growth, it has become the leader and model of Guangdong tourism. He was awarded the Special Contribution Award for the Development of Tourism Industry in Hainan Province by Hainan Provincial People's Government, the Golden Bridge Award for Shandong Tourism by Shandong Provincial Tourism Bureau and the Outstanding Contribution Award for Sending Tourists in 2004 by Qingdao Tourism Bureau. Some awards: the only travel agency in Guangzhou was awarded the "Hainan Tourism Special Contribution Award" by the Hainan Provincial Government; The only travel agency in Guangdong was awarded the "Best Tourism Organization Award in 20 Years" by Qingdao Tourism Bureau. The only travel agency in Guangdong was awarded the title of "Supporting Ningxia Tourism Development" by Ningxia Tourism Bureau. The only travel agency in Guangdong was awarded the title of "Designated Travel Agency" by Hulunbeier Tourism Bureau and Manzhouli Tourism Bureau. The Outbound Department of Guang Zhi International Travel Service Headquarters was awarded the title of "National Customer Satisfaction Service Star Team" by the All-China Federation of Trade Unions, the Central Committee of the Communist Youth League, china association for quality and the Promotion Office of the National Customer Satisfaction Association. Inbound tourism-As a cultural communicator, China has spared no effort to introduce its famous mountains and rivers, beautiful scenery, long history and culture to tourists from all over the world for more than 20 years, and receives more than 654.38+million inbound tourists every year. In 2005, it achieved rapid development. The entry market for foreigners increased by 70% compared with 2004, and the number of participants in the delegation was among the best in Guangdong. It was awarded "the second place for Guangzhou Travel Agency to receive inbound tourists" by Guangzhou Tourism Management Committee. We have established good cooperative relations of mutual trust with more than 100 overseas travel agencies, covering more than 60 countries and regions on five continents. In addition to traditional sightseeing products, we also develop leisure products, business tourism products and special tourism products, which can tailor personalized products for all kinds of guests. Memorabilia1975-1997★1975, before the trip, the Guangdong, Hong Kong and Macao Compatriots Service Society was established. ★ 1980 65438 On February 5th, Guangzhou Tourism Company was formally established. ★ 1983, Guang Zhi Tour set up a special zone tour throughout the country, which immediately set off a special zone tourism fever throughout the country, and once received thousands of guests to visit Shenzhen and Zhuhai within one month. ★1983165438+10/5, participated in the Hong Kong Tour, which turned a page in the history of outbound tourism of mainland residents since the founding of New China. Since then, the number of tour groups in Hong Kong has been the largest in China. This day has also become the Hong Kong Tour Memorial Day. ★ 1984, participated in the establishment of Macau Tour. ★ 1987, Guang Zhi Tourism, as the initiator, joined various travel agencies in Guangzhou to establish the first tourism consortium in China. And published advertisements in newspapers, creating a precedent for domestic tourism advertisements. ★ 1988, participated in Thailand tour, and was rated as a national first-class travel agency in the same year. ★ 1988, Guang Zhi Tourism ran away from home for the first time, became a shareholder in Hong Kong and managed Xinguang (Hong Kong) International Tourism Co., Ltd. ★ 1993, and Guang Zhi Tourism became the first travel agency with over 100 million yuan mainly for tourist reception. ★ 1994 65438+ 10, the first direct tour group to Thailand and Hong Kong was launched, setting a new record of more than 0/000 outbound tourists per week. ★ On May 26th, 1994, CI was introduced to domestic travel agencies for the first time, which was a great success. The new brand "Guang Zhi Tour" quickly swept the whole tourism industry, and the company's profit in that year soared by 465,438+0% compared with the previous year, which was called "Guang Zhi Tour Effect" by the media. This CI strategy was imitated by peers two years later. ★1June 9, 1994, Guang Zhi Tourism initiated and started the tourism service quality assurance system among the national travel agencies. The following year, the National Tourism Administration implemented this practice in national travel agencies. ★/kloc-0 At the end of 994, Guang Zhi Tourism won the title of "China Star Enterprise". The company's trademark was rated as "Guangzhou Excellent Trademark". ★ 1995, Weiguang Travel Agency (Macau) Co., Ltd., a subsidiary of Guang Zhi Tourism, was established. ★ 1996, Guangzhou guangzhilv computer development co., ltd was established. ★ 1997, a wholly-owned subsidiary of Guang Zhi Tourism-Thailand Guang Zhi Tourism Co., Ltd. was established; Beijing Guang Zhi Youpeng International Travel Service was established; Guangzhou Guangzhilv Real Estate Development Co., Ltd. was established; Guang Zhi Tourism shares in Guangdong Travel Agency. ★ 1997, designated as "the first group of China citizens traveling abroad at their own expense" by the National Tourism Administration. ★ 1998, Guang Zhi Tourism was approved for shareholding system reform and renamed as "Guang Zhi Tourism International Travel Service Co., Ltd.", becoming the first state-owned joint-stock travel agency in Guangzhou. ★ 1998, Guang Zhi Tourism founded the first tourism cultural square in China-Guang Zhi Tourism Dong Jun Tourism Cultural Square. ★ In September, 1998, "Guang Zhi Tourism Club for the Elderly" was established. Up to now, it has developed more than 10000 members and organized trips100000 times. ★199865438+February, nearly 100 tourism enterprises in the province launched the activity of "10,000 people visiting the provincial capital", which set off a tourism boom in Guangzhou all over the province. ★ 1998, Guang Zhi Tourism go on road trip Club was established. ★ 1998, Guang Zhi Tourism set up a holding branch in Malaysia. ★ 1999, Guangzhou Kangtai International Travel Service, the first joint venture travel agency in China, was established with Hong Kong Hongtai Tourism. ★ From April 20th, 1999, organized a series of delegations to celebrate the return of Macao on the 20th of each month, which was a great success. ★ 1999 In the summer vacation, in response to the call of the country to carry out quality education, Guang Zhi Tourism launched a brand-new group "Youth League" to organize young students to visit the rivers and mountains of the motherland without their parents to exercise their self-reliance ability. ★ 1999 Guang Zhi Tourism Student Travel Club was established in the summer vacation to provide services for college students' travel. So far, Guangzhi Travel has established three professional travel clubs. ★1September, 1999, Guang Zhi Tourism go on road trip Club and Guang Zhi Tourism Malaysia Branch jointly organized a trip to go on road trip, Malaysia to Tibet. ★199965438+February, Guangzhou Travel organized a large-scale planning activity of "Millennium Tour to the East Pole of the Motherland", and organized Guangzhou tourists to welcome the new century at the easternmost part of the motherland and have fun with the officers and men of the first sentry in the East. ★ 1999, the only travel agency in the province was awarded the customer satisfaction service unit by the User Committee of the National Quality Association; It was awarded the advanced collective of the national tourism system by the Ministry of Personnel and the National Tourism Administration. ★ On June 5438, 2000+10, the reception task of the 47th annual meeting of Golden Key International Hotel was successfully completed. ★ In 2000, www.cnto.com, a Guang Zhi tourism website, successfully broke through the barrier of online payment and was widely praised as the first "online travel agency". A month-long "online competition" was held from March 23rd to April 23rd. ★ In 2000, Guang Zhi Tourism officially passed the ISO900 1 quality system certification, becoming the first joint-stock travel agency in China to pass the ISO900 1 certification. ★ On April 12, 2000, Shantou Guangzhilv Sightseeing Travel Agency Co., Ltd., a subsidiary of Guangzhilv, was established. ★ In August, 2000, Guang Zhi Tourism cooperated with Agricultural Bank of China and * * * to jointly launch "Jinguangyou" business to provide cardholders with more preferential and convenient services. ★ In September 2000, in response to the call of national tourism to rectify the outbound travel market, Guang Zhi Tourism launched the first fully transparent tour route in China-a six-day tour in Thailand, which made the travel expenses completely transparent and won wide acclaim. ★ On June 5438+ 10, 2000, we successfully received and planned Mayor Lin Shusen's "One-Day Tour in Guangzhou" and launched the "Classic One-Day Tour" route personally planned by Mayor Lin, which caused a "One-Day Tour" craze in Guangzhou. ★ From June 5438 to February 2000, the trademark "Guang Zhi Tourism" was appraised as a famous trademark by the Provincial Administration for Industry and Commerce, and it was the first famous trademark of a travel agency in the province. ★ In March, 20065438+0, Guang Zhi Tourism launched the "Must Do" service, and it was successful once registered. ★ In June, 2006, 54, 38+0, Malaysia Tourism Bureau awarded Guang Zhi the "Outstanding Contribution of Malaysia Tourism" award, and our company became the only travel agency in Chinese mainland to receive this award. ★ In June, 20065438+0, Guang Zhi Tourism exclusively launched a charter flight from Guangzhou to Buji, and 10 exclusively chartered a direct flight from Guangzhou to Buji from June to June, creating a precedent for outbound travel. ★ In July, 20065438+0, the trip to Guang Zhi was approved by the Ministry of Information Industry as a "national e-commerce pilot unit" and became the only unit in the national tourism industry to receive this honor. ★ In July, 20065438+0, Guang Zhi Tour, a specialized English tour guide class jointly organized by Guangdong Tourism School and Guangdong University of Foreign Studies, was officially enrolled, which is the first specialized English tour guide class in China. ★ In August, 20065438+0, Guang Zhi Tourism became the exclusive reception travel agency in Guangzhou Division of the Ninth National Games. ★ In August, 20065438+0, Shunde Guang Zhi Travel Agency, the first brand franchise travel agency in China, was established. ★ In September of 2001year, Huizhou Guang Zhi Travel Agency Co., Ltd. was formally established. ★ In September, 20065438+0, Guang Zhi Tour held a tourism salon with the theme of "enjoying yourself and sighing the world" in the Imperial Garden, which created a new form of tourism culture promotion.