The long-term rent of serviced apartments in Beijing has risen rapidly.

Since last year, nine national ministries and commissions have selected 12 cities as the first batch of housing rental pilot projects. Encouraged by the relevant national policies, the supply of housing in more and more cities in China is changing from resale to rental and sales, and the rental market is welcoming a new round of development. In this context, long-term rental apartments managed by hotels are rapidly rising in China as a new form of accommodation.

In many cities in China, there are many disadvantages in the ordinary housing rental market. For this reason, a long-term rental apartment characterized by centralized long-term rental is booming in major cities. Generally speaking, the operators of long-term rental apartments will unify the decoration design of the property, equip with necessary furniture and household appliances, realize the check-in with bags and increase the butler service. In this development process, long-term rental apartments that integrate hotel-style management and service are favored by tenants.

This kind of hotel-style long-term rental apartment is usually located in a convenient location or near the office area, with complete furniture and appliances, safety facilities at the same level as professional hotels, and even public areas such as cafes and gyms. The emergence of this hotel-style long-term rental apartment is simply tailor-made for modern young people.

Take Rubik's Cube Apartment, the most representative hotel-style long-term rental apartment, as an example. Since its establishment in 2009, it has covered more than 200 stores in many cities across the country. The monthly rent of apartments starts from 3000 yuan, mainly for white-collar workers aged 22 to 35, as well as some entrepreneurs and travelers. The income of this group of consumers ranges from 8000 yuan to 20000 yuan. In recent years, customers are younger, and the proportion of people aged 22 to 28 is rising, which can be seen.

Compared with traditional hotels, hotel-style long-term rental apartments have lower investment, less staffing, lower vacancy rate and shorter investment return period. Long-term rental apartments are also very different from ordinary daily rental hotels. The average daily price is much lower than that of hotels, but the rent stability rate will be higher and the cost will be lower than that of hotels, so the profit will be higher.

Hotel-style long-term rental apartments like Rubik's Cube Apartment are developing rapidly in China. As the first pilot cities of long-term rental apartments, more hotel-style apartment brands will flood in, and many housing enterprises and hotel groups have joined the long-term rental apartment market one after another, relying on their own advantages, such as comma apartment under Home Inn and park apartment under Vanke. It is understood that at present, among the top 30 real estate enterprises in China, more than 60% choose to enter the long-term rental apartment market, and in the future.