What are the advantages of the advertising media at the entrance of the community?

Six characteristics of outdoor advertising at the gate of traffic easy community

1, high-end audience.

Regional advantages point to the high end. Gate advertising gave up homogenization competition, 80% of the general audience gave up, and the target was 20% of the city's cutting-edge consumer groups-cars and houses, but these people occupied 80% of the purchasing power of the consumer market!

2. Forced communication.

Forced communication, very effective, outdoor advertising in the community. The entrances and exits of commercial areas and underground parking garages are places where people and vehicles must pass. Pedestrians must open the door pole, and according to people's physiological reaction, they will pay attention to the activity space of moving objects to determine whether they can pass safely, so any advertisement will stick to the audience's eyes for more than 30 seconds, which is compulsory reading.

3. High repeatability.

Install advertisements at the entrance and exit of the property. As long as they go in and out every time, the exposure frequency of advertisements will be greatly improved, and the audience will be deeply impressed by the contents of advertisements, which will inevitably produce deep psychological memory and recognition, and the brand awareness of enterprises and products will be better!

4. Low interference.

Compared with TV, newspapers, radio and outdoor advertisements. There is no advertising media in any form around the gate advertisement. In the vacuum zone of community advertising and the quiet and warm media environment, the owners have a strong memory of advertising brands! High-end audience, strong consumption!

5. High exposure rate.

Repeated exposure and repeated emphasis the longer the advertisement lasts. The higher the exposure frequency, the deeper the audience's impression of the brand. Because the received advertising information is the same, repeating the same information around the clock will inevitably have a deep memory and recognition in the audience's psychology, so as to have a better brand awareness of enterprises and products.

6. Exclusive release.

Compared with TV, radio, newspapers and other traditional media and many outdoor print advertisements, there is no advertising form around, which excludes most interference factors. 24-hour exclusive information release makes people deeply remember the advertising brand.