Excellent planning book

In a blink of an eye, a period of work has come to an end, and we will usher in new hopes, new work contents and goals. It's time to spend time writing a planning book. So how do you focus on the planning book? The following is an excellent planning book I compiled for you, for reference only. Let's have a look.

Excellent plan 1 1. purpose of the activity:

(1) In order to better cooperate with the work of the new chairman's group, strengthen the contact between various departments of the student union and enliven the atmosphere within the student union;

(2) Give full play to the strengths of each member of the Art Department, improve the ability of each member and enhance the literary atmosphere of the campus;

(3) Find more literary and artistic talents in the college to make full preparations for the next literary and artistic activities.

Second, the theme of the event:

(1) Networking activities within the Student Union of the School of Environmental Engineering

3. Object: All students of Environmental Engineering College.

Fourth, the activity time:

In the middle and late March

Verb (short for verb) Location:

Multi-function hall on the third floor of college student activity center

Activity of intransitive verbs:

(1) Apply to the presidium, contact various departments and listen to opinions and suggestions;

(2) Publicity activities in various forms;

(3) Invite all departments to prepare fellowship programs, and foreign aid can be invited for performance programs, but they must be students of our college; (One or two programs per program is enough)

(4) The program is interspersed with games, and the games are mainly composed of groups of various departments, which can strengthen the unity within the departments;

(5) After the activity, students with outstanding performance can be rewarded; (You can find talents at the next orientation party)

(6) The expenses, clothing and venue layout of the event shall be decided by both parties through consultation.

Excellent planning book 2 I. Background and purpose:

Simulated hospital background:

Three-level first-class general hospitals have a certain popularity and reputation in the local area, and the main departments are internal medicine, surgery and dermatology. Gynecology is in a relatively weak position, and its advantages over secondary hospitals lie in attending doctors and equipment.

Second, the planning purpose:

"March 8th" Women's Day has always been a positional war between hospitals, and marketing techniques have emerged in an endless stream. The theme activities are mainly donations, free clinics, gynecological examinations and treatment concessions, which are also promotional activities. But now all hospitals are doing this, for one thing, it is not creative, and for another, it is not attractive to consumers. How to innovate in the current increasingly fierce competition? I think cross-industry integration should be used to improve the brand value and connotation of hospitals, expand the local social influence of hospitals, and improve the visibility and reputation of hospitals among female consumers.

Third, the core theme of the activity: long-term happiness of healthy women.

Four. Partner:

Organizers: xx Women's Federation and xx Health Bureau.

Organizer: xx Hospital

Co-organizers: xx Insurance Company, xx Bank and xx School.

Media publicity units: Ruili Magazine, Everyone's Health Magazine, xx Evening News, xx Health Information Weekly, xx TV Station, xx TV Station and xx Mobile TV Station.

The general idea of verb (verb's abbreviation) activity;

On June 1 day and March 1 -8, the discount card for gynecological physical examination was launched, and local women's magazines or newspapers were held in hand. If it is Fuzhou, it will give priority to newspapers such as Fuzhou Daily to deliver to readers in the form of pages, and advertise and publicize in the mass media pages. At the same time, promote it in the form of news on local TV. Through activities, attract urban female groups to participate in activities organized by hospitals, recognize hospitals and accept hospitals;

March 7th is Girls' Day. Take this opportunity to train potential female consumers as backup consumers through campus public relations activities. Because the hospital operation cycle is quite long, it is necessary to cultivate the hospital brand awareness of female consumers in advance after 3 -5 years, so as to tap the consumer group of school teachers.

3. All major banks or insurance companies have wealth management products or insurance products specifically for female consumers. Many salesmen and staff of banks or insurance companies are women, and the interaction and integration of gynecological projects and accident insurance projects has affected two major consumer groups, female employees of insurance companies and her female medical insurance customers.

On March 8th, most units gave women a half-day holiday, that is, in the afternoon. You can't throw away the traditional preferential activities, because others are doing it. If you don't do it, you will lose the market. However, as a general hospital, you can't do a health survey in the name of the Women's Federation and the Health Bureau like the Maternal and Child Health Hospital, nor can you serve only a few people like a specialized maternity hospital. Therefore, you should publicize it on a large scale, operate it on a small scale, and build specific projects for specific consumer groups.

May, March and August are Women's Day. In this festival, as men, there will be more or less imbalance, and at this time, few media or units pay attention to and care about men. Then, in view of this phenomenon, the hospital launched a harmonious family card, which was distributed to men who had a good relationship with her through the hand of a woman who came to our hospital on March 8, and then held a special activity of caring for men on Saturday or Sunday.

The promotion strategy of intransitive verbs;

The first stage: the lead-in period (news propaganda and market warm-up period) is from February 15 to March 8.

Combined with the nature of our hospital as a general hospital and the characteristics of Women's Day on March 8, under the premise of "focusing on me and making use of the market to create momentum", we fully image and package the project with the help of the social influence of the media. Our hospital integrates the corresponding publicity activities while the activities are going on, and at the same time fully publicizes its strength. The hospital's service characteristics and expert equipment promote the activities smoothly through the publicity and hype of the activities themselves, using news hype and self-reported hype.

Publicity objectives: news foreshadowing and market preheating before the festival promotion activities, fully shaping the image of the real estate, attracting the attention of the target audience, creating the market and creating a good atmosphere at the scene.

Propaganda technique: Introduce the core theme of this activity "Healthy women, long-term happiness". Promote the concept that "health is happiness".

Publicity strategy:

1. Set up a column in the health section of local mainstream mass media, and publish information on healthy eating for women in the name of hospital health consultants.

2. Put relevant soft articles in local mainstream mass print media, supplemented by a small amount of hard advertisements.

3. On March 6th, 7th and 8th, local TV media publicized in the form of news, because the cost of news is lower than that of advertisement, and the audience is easy to believe, and the arrival rate of information is much higher than that of advertisement.

4. Expand: (1) Join hands with local or well-known women's magazines, such as Ruili or Health Magazine, and subscribe for the number of albums in exchange for the number of pages. For example, subscribe for 200 copies in exchange for four pages. Two pages are dedicated to hospital image promotion, and the other two pages are dedicated to six-page activities in the form of vertical advertisements on the right side of the magazine. On the second page, I posted a discount card made by our hospital, which can enjoy preferential contents such as priority registration, reduction of registration fee and free gynecological examination. Subscription magazines are used by hospitals to give to female clients in hospitals.

5. In line with the principle of "mutual benefit, three parties benefit", cooperate with other units, publicize our hospital at the same time, and give preferential treatment to female employees of cooperative units. With the work permit of the cooperative unit, patients who come to our hospital can enjoy preferential policies such as registration fee reduction or exemption, or give small gifts as promotional products.

The second stage: February 25th to March 5th is the heating-up period (market preheating).

Hospital projects have a long operation cycle and obvious regional characteristics. Women's Day is a short-term activity, so we should establish the guiding ideology of "making a quick decision". Who will make a fuss about Women's Day after March 8th? At the same time, the hospital also has its own business, and can't be dragged down by the March 8 th activities. But for the whole hospital, we should be prepared for a protracted war. According to the characteristics of the market recovery period, we will set about establishing strong promotion and sp activities.

Stage goal: seize market share in the first time.

Marketing strategy:

Publicity strategy: newspaper and TV advertisements as the main part, supplemented by event marketing, to provide more convenient and preferential conditions for medical treatment, to make pure medical guidance advertisements for the main selling points, to strongly cooperate with on-site activities, and to give play to the soft articles and emotional demands of news hype to cooperate with publicity, so as to achieve the purpose of medical treatment upsurge.

Sp activity:

1. Join hands with local banks. (1) During the March 8th Festival (February 25th-March 25th), all female users of bank cards of cooperative units can pay in installments when they visit our hospital. (2) For female employees of cooperative units, preferential treatment and reciprocity can be given by means of group gynecological health examination.

2. Join hands with local insurance companies to integrate gynecological projects with accident insurance projects. In other words, the discount card for gynecological examination and the accident insurance card are interactive to the insurance salesman and her customers. At the same time, it affects two major consumer groups, female employees of insurance companies and her female medical insurance customers.

3. Cooperate with the provincial map to give a special lecture on women's health on March 5th and 8th. Attract intellectual women to attend classes in the provincial map, and distribute promotional materials and discount cards made by our hospital on the spot.

The third stage: the main promotion period is from March 6 to March 8.

Stage goal: enhance image and emphasize service.

Stage Purpose: Summarize the experience through the sales feedback in the first two stages, and quickly adjust in all aspects, including price, payment method, promotion method, publicity and packaging, etc. So as to better meet the market demand. The speed of publicity in this stage can be slowed down in time, and the word-of-mouth established in the first stage will gradually reach the stage goal.

Marketing strategy:

Publicity mode: newspaper advertising is the main way to form publicity advertisements through image advertisements, testimony, selling point advertisements and urging advertisements. At the same time, with the help of short-distance promotion activities, problems and contradictions in practice can be solved.

Sp activity:

1, March 7 girls' healthy campus activities.

Theme: Caring for girls' health and enjoying a happy life.

March 7th is Girls' Day. We take this opportunity to cultivate potential female consumers as backup consumers through campus public relations activities.

(1) Before February 10, negotiate with the campus community, determine the theme of the event, plan the scheme, and make corresponding promotional items such as pp bags and Yi Labao.

(2) On March 7th and 8th, hospital gynecologists and hygienists were transferred to cooperative schools to give lectures on health popularization and women's health, and girls were given discount cards on the spot.

(Joined hands with local banks, joined hands with local insurance companies, and cooperated with provincial plans to publicize well)

Excellent planning book 3 I. Theme of the event:

Go into the Children's Welfare Institute and care for "June 1st"

Second, the purpose of the activity:

1. Send our love and blessings to the children in the children's welfare home and bring them help and joy.

2. Stimulate students' love and establish the concept of helping the socially disadvantaged groups.

Three. Time and place of activity:

Time: tentatively on May 30th, XX (Sunday)

Venue: Hangzhou Children's Welfare Institute (No.850 Xixi Road)

Contact phone XXXXXX

Fourth, activity preparation:

1. Get in touch with the welfare home about a week in advance and ask about related matters, such as how many children there are and what children need.

2. The whole class hand-painted greeting cards. The number of greeting cards depends on consultation with the welfare home.

3. Organize purchasing and buy some practical gifts, such as stationery.

4. Prepare several programs and think of some small games.

Students in the class volunteered to go to the welfare home on the same day in advance.

The implementation of verb (verb's abbreviation) activity;

Around 1, on May 20th, the class committee contacted the welfare home to explain our activities, accepted the relevant suggestions of the welfare home, slightly revised the original plan and determined the final activity plan.

2. Find a suitable time to publicize and explain this activity in the class and encourage everyone to actively participate.

3, greeting card production:

Buy a certain number of simple greeting cards in the class, and everyone can give full play to their creativity, draw pictures and write greetings. In order to give you enough preparation time, we are allowed to take it back to the dormitory to finish, which is expected to take 2-3 days.

On or around May 25th, the list of students who went to the welfare home that day was confirmed. The number of people is insufficient, and the class Committee takes the lead.

5. Everyone voluntarily signed up for the purchase activities, made a shopping list, and used their spare time to go to the small commodity market or the stationery wholesale market to buy.

6. The whole class collectively put forward ideas, discuss what simple small programs and games to prepare, and get everything ready before the 30th.

On the morning of the 7th and 30th, after taking the bus to the welfare home, I first introduced myself to the children, and then organized to play prepared games and programs with them. After that, we will distribute the greeting cards and gifts we brought to the children. Spread out, chat with children, and move freely. Come back by car around 3 pm. (Lunch will be arranged separately or brought by yourself)

Intransitive verb activity budget:

Greeting Card: 20-30 yuan

Stationery and other gifts: 150-200 yuan

Game props, etc: 30 yuan

Seven. Significance of the activity:

Children in children's welfare homes have different lives from other normal children, and they need more care from all walks of life. On the occasion of Children's Day this year, we hope to bring them help and warmth through our own efforts.

Perhaps, only this trip to the welfare home, we can do very little, but we will deeply remember them in our hearts and remember that there is still a group waiting for our care in society. I hope that through this activity, we can further inspire everyone's love and do more good deeds in the future. No matter how many years have passed, we can find time to do some voluntary activities within our power.

Excellent plan book 4 I. Name of the plan book

Write the planning name as concretely as possible, such as "year, month, day, information department, activity planning book" and put it in the center of the page.

Second, the activity background:

This part should be elaborated in the following items according to the characteristics of the plan. Specific projects include: basic introduction, main implementation targets, recent situation, organization department, activity reasons, social impact, and related purpose motives. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (swot analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Third, the purpose and significance of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, it is necessary to write clearly the core composition of the activity or the originality of the planning and the resulting significance.

Four. Name of the event:

According to the specific content, influence and significance of the activity, draw up a name that can comprehensively summarize the activity.

Verb (abbreviation for verb) required resources:

This part needs to clearly point out the goals and key points to be achieved (the choice of goals needs to meet the importance, feasibility and timeliness). Such as classrooms or using activity centers.

Activity of intransitive verbs:

As the main body of the plan, the expression should be concise and easy to understand. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. In addition, the organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

This project can be divided into three parts: preliminary preparation, on-site activity process and final summary. Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.

Seven. Budget:

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

Eight, the activities should pay attention to the problems and details:

The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, what is the probability of loss and how much loss will be caused should also be explained in the planning.

Nine, the person in charge of the event and the main participants:

Indicate the name and unit of the organizer and participant (if it is a group plan, indicate the name and person in charge of the group). note:

1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;

2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;

3. If there are attachments, they can be attached to the back of the planning book or bound separately;

4. The planning book should be bound from the long side of the paper;

5. A big plan book can have several sub-plans.