Wu Chuanren's entrepreneurial story

Chen Hua, a native of Geling Village, Wuyang Town, is currently the chairman of Shenzhen Jingji Group.

Long, a native of Tangzhu Town, is currently the director of Dongguan Longquan International Hotel and the president of Wuchuan Guangzhou Chamber of Commerce.

Li Jianwei, a native of Shanyiyang Village, Huang Po Town, is now the manager of Guangzhou Branch of Guangdong Bajian Engineering Company.

Lin Shangguan: a native of Zhi 'ai Village, Wuyang Town, is currently the chairman of Shenzhen Wanchangjiang Industrial Development Co., Ltd. ..

Ning Yongjie, a native of Zhenming village, is now the manager of Dongguan Construction Engineering Company.

Li Tiansheng, a native of Toucun Village, Niu Lu, Huang Po Town, is currently the manager of Zhanjiang No.1 Construction Company in Shenzhen and the president of Shenzhen Chamber of Commerce in Wuchuan City.

Chen, a native of Pingcheng Village, Huangpi, is currently the chairman of China Expressway Group Co., Ltd., a listed company in Hong Kong.

Pang, a native of Shanxia Village, Huang Po Town, is currently the deputy general manager of Guangzhou Branch of Guangdong Bajian Engineering Company and the chairman of Southeast Agricultural Trade Development Co., Ltd. 。

Chen Yahai, a native of Tang Bing Village, Zhangpu Town, is currently the chairman of Foshan Xinghai Metal Group Co., Ltd. 。

Xie Huajian, a native of Xiecun, Wen Zhen Town, is currently the general manager of Wuchuan Lin Kang Environmental Protection Packaging Products Co., Ltd.

Chen Zhinian, president of Shenzhen Causeway Bay Department Store and director of China Real Estate Association, is only 38 years old. In Shenzhen, a Wuchuan person is called the founder of the first "Moore" in China and the innovator of Shenzhen retail format. In autumn, we came to Shenzhen to look for this "legend". Entering the resplendent Causeway Bay Plaza in Shenzhen will have a strong shock, because of its grandeur, elegance and cultural atmosphere contained in its commercial atmosphere. Across the square, in front of the clubhouse on the second floor, a handsome and steady businessman greeted us with a smile. He is the interviewer we are looking for-Chen Zhi. Build a business kingdom

There's a saying in China, "Look after the old at the age of three". Chen Zhi's childhood dream was to do business. He was influenced by Wuchuan's strong business atmosphere from an early age and determined to become a successful businessman. 1988 Chen Zhi was assigned to Shenzhen industrial products group. Bathed in the spring breeze of Shenzhen's reform and opening up, his entrepreneurial passion was strongly stimulated and promoted to department manager. Two years later, he resigned, resolutely went into business and started the wholesale business of brand-name clothing in Luohu. God seems to take special care of this young man who just broke into Shang Chao. His business is doing well. The only near miss is that he bought a large number of "Dida" brand suits a year ago and had to sell them out in the pre-holiday peak season. Because he reached an oral agreement with Wenzhou people at that time, he was not worried. As a result of carelessness, he rushed to talk to the other party at the age of 30, and finally got the business of more than 200 thousand in the New Year's Eve. This time also taught him a lesson, that is, to be a businessman, you can't take it lightly at any time.

From 1996, Chen Zhi plans to introduce American shopping center (Moore) into China. He led a group of people in the company to build the first "Moore"-Causeway Bay Plaza in 1998, which opened at the end of 2000. In just three years, today's Causeway Bay Company has nearly ten branches. The company has more than 2,000 employees and a total business area of 200,000 square meters. Causeway Bay Plaza, the only shopping center in China with six landscape atriums, is planned with the theme of "ecological landscape+marine culture" and has four functional divisions: sculpture park area, core shopping area, bar style area and ecological square area. Chen Zhi has initially realized his dream of a business kingdom. He is only 36 years old this year.

"The creation of the first' Moore' in China aims to lead and advocate a brand-new shopping experience, show a brand-new lifestyle and create an elite area for shopping and leisure. Attract customers with a comfortable shopping environment, satisfy customers with humanized services, and repay customers with wonderful culture. " This is the management philosophy of seasoned Chen Zhi. The flagship of the combination of literature and commerce

According to the industry analysis, China's commercial development has experienced the traditional big department stores, parity squares, storage supermarkets and theme stores, and the commercial format is entering a transitional period. Judging from the commercial development of European and American countries, the big supermarkets in the streets can only meet the commercial needs of a small number of citizens. The shopping center with the concept of "Moore" is one of the signs of modern commercial upgrading and people's living standards improvement. In China, how to integrate business and culture to form a brand-new business concept and satisfy customers with wonderful and humanized services and cultural value-added services is Chen Zhi's China "Moore" initiative.

Moore, Causeway Bay, took the lead in introducing American shopping centers to China. At the same time, it integrates shopping, leisure, catering, culture, sightseeing and entertainment to build the largest shopping center with China characteristics in China.

Moore's success in China is only the first step of Chen Zhi's century-old business dream, which is to build a century-old Morgan Stanley. To this end, he will continue to expand Zhang Zhilu by means of self-investment and export operation, take commercial custody and chain expansion, and open American shopping centers integrating shopping, leisure, tourism, entertainment and catering nationwide, actively connecting with the international community. It is estimated that by the end of this year, two large shopping centers in Shenzhen and a large comprehensive department store in Longgang and Yantian will open, with an annual turnover of 3 billion yuan; Large shopping centers including Guangzhou, Shanghai, Beijing, Zhengzhou, Nanjing and other domestic regional central cities will also be rolled out nationwide. The related link "mall" originated in the United States and refers to a large shopping mall or a covered tree-lined commercial street with many specialty stores and head offices. It integrates many functions and becomes the essence of the city. In addition to its large scale, it also pays special attention to supporting facilities and leisure culture. 1994 in winter, Shenzhen is as warm as spring. A 28-year-old boy, with ten years of building decoration to accumulate funds, formally registered and established Shenzhen Jingji Real Estate Development Co., Ltd. His name is Chen Hua.

1994 65438+February, he set foot on the journey alone. In order to set up the company, we must find an office. Chen Hua took a fancy to the Zhong Jian Building in the center of Luohu District. At that time, Zhong Jian Tower was a high-grade intelligent office building in Shenzhen. He rented two rooms on the 1 1 floor, made simple decoration and bought the simplest office equipment, and the company was established. No one, Chen Hua had to find someone himself, find a partner to introduce him, find a friend to recommend him, and five or six people got together and the company began to operate.

The biggest difficulties faced by enterprises in the initial stage are often concentrated in three aspects: capital, talents and market. For Jingji, Chen Hua, who has worked in the architectural decoration industry for ten years, is a technical elite in the field of architecture, so the shortage of talents is not tense. The most scarce thing is the project that the company starts to actually operate and the funds needed to start the project. Doing real estate is not the same as doing small commodity trading. The start of a project ranges from tens of millions to hundreds of millions of yuan.

Difficulties pile up on the shoulders of a young man who has just started, but the booming market situation fully encourages enthusiastic young people to rise up and move forward, and any difficulties are solved on the iron shoulders. ...

Bishi boutique foundation

1at the beginning of 994, Beijing base boldly attacked with a forward-looking vision. At the beginning, Meilin, which was extremely unpopular in the real estate industry at that time and had fierce market competition, got the first development project-Jinmeihua Garden with the most favorable price and payment method. The development and sales of 1995 and 1996 in the past two years have enabled the newly started production in Beijing to quickly withdraw funds and enrich the experience of product development.

Then, the Beijing base is biased: starting with a high standard, grandly launching the "Bi's" series of real estate projects to create a boutique residence; At the same time, a "three-dimensional offensive" was formed in advertising, which was launched on a large scale in all directions; In addition, he also actively participated in the selection activities to show the style of real estate, and successively won the Best Residential Design Award of the Ministry of Construction, Shenzhen Top Ten Boutique Real Estate, National Innovation Demonstration Real Estate, China Top 50 Famous Real Estate, Shenzhen Top Ten Innovative Design Real Estate and Shenzhen Top Ten Gold Medal Champion Real Estate. ...

The positioning of high starting point has gained great development opportunities for Beijing base production. 199665438+In February, 628 units were grandly opened in Bi Li Garden, which attracted the public's attention. In a short time, all 628 sets were emptied, and the funds were quickly withdrawn. 1998 10, 464 sets of small high-rise residential buildings in Biyuntian were also sold out in a short time, which became a miracle of real estate sales in Shenzhen again and again. During the period of 1999, the development and construction of Tingju made great achievements, and its sales volume ranked among the top in Shenzhen. In 2000, Jingji was awarded the title of "the first real estate project developer in Shenzhen" and "the law-abiding taxpayer" by the municipal government. The continuous launch of three "Bi's" series of properties has laid a solid foundation for Jingji to take off. Jingji has accumulated a lot in capital accumulation, architectural design and marketing techniques. "Strive to build the future", under the guidance of this concept, Jingji has quickly laid a solid foundation and is brewing new take-off.

Ten years of development, riding all the way.

In 200 1 year, Beijing base property was rated as "Shenzhen 300 Most Growing Enterprises". In 2002, it was the first to launch, leading the whole building in Shenzhen Bay Area, and taking the lead in launching the first shot of the Binhai Armageddon on the coastline of Shenzhen Bay 15 km. Its generous investment, grand planning and shocking planning have enabled it to seize the opportunity to enter the market, seize the commanding heights of product quality, geographical indications and event marketing, and create a new milestone in the real estate industry.

For more than half a year, the sales performance of Bihai Yuntian is far ahead in coastal real estate, ranking first in the sales list of Land and Resources Bureau in the second and third quarters of that year for two consecutive years. Bihai Yuntian not only proved the charm of coastal residential civilization with its own achievements, but also planned Clinton's endorsement property with great fanfare, publicized the presidential residence with great fanfare, shocked the whole city, and became a classic case of marketing events in China that year, greatly enhancing the brand awareness. The production of Beijing base spread throughout Pengcheng overnight.

In 2003, the second phase of Blue Sea and Cloudy Sky, Mangrove Oriental, was launched continuously, which changed the westernized style of the first phase mansion, with exquisite gardens, Chinese style and heroic spirit. The "Jingji Cup National Fitness Table Tennis Tournament"-Cai Zhenhua led Liu, Kong, Wang Nan and other Grand Slam stars to help out, not only conformed to the health theme advocated by SARS in the past, but also strengthened the oriental style of Mangrove Oriental.

In 2003, Bihai Tian Yun became the first real estate sales list in Shenzhen, and was awarded the National Innovative Demonstration Property, the Top 50 Famous Houses in China and the Excellent Apartment Design Award of the Ministry of Construction. Beijing Base Property has also been rated as one of the top 100 real estate development enterprises in China, and has successively been rated as one of the top 10 enterprises in Shenzhen industry, one of the top 10 enterprises in Shenzhen real estate development, one of the top 10 enterprises in Shenzhen real estate sales, one of the advanced housing industrialization units of Shenzhen municipal government, and one of the enterprises with quality commitment and integrity management in China.

Ten years of development, dare not slack off, Jingji grew up, riding all the way, cutting through thorns, the road is blue. The course of ten years has been ups and downs, and Jingji has grown from weak to strong, during which it is difficult to elaborate. Ten years' journey, glorious, a group, diversified and fast-growing private enterprise, is writing its own grand chapter in the southern land.