Brief introduction of LG (mobile phone, company)

LG Electronics has been in China for 16 years since the establishment of Huizhou legal person. Through the joint efforts of all staff since 16, as well as the localization and internationalization of production, marketing, R&D and talents, we have built a perfect professional structure and become the most representative consumer electronics and information communication enterprise in China, which integrates the production and provision of high-end digital display, high-definition multimedia, mobile communication and digital multimedia products. At the same time, LG Electronics has achieved a steady increase in sales year by year by continuously improving brand awareness and actively carrying out marketing activities, among which the sales of high-end products such as LCD TVs and refrigerators with opposite doors have become the main growth points.

At present, with Beijing LG Electronics (China) Co., Ltd. as the center, LG Electronics has 65,438+03 production corporations (product factories), 5 branches (regional marketing business), 5 technical service centers, 3 R&D centers and 65,438+0 design centers in China. By 2008, there were more than 36,000 employees. In 2008, the sales of LG Electronics in China reached US$ 654.38+000 billion, and LG flat-panel TVs, opposite-door refrigerators, drum washing machines, mobile phones, monitors and other products were recognized by the market and deeply loved by consumers. Time event

1993 10 LG Electronics established LG Electronics (Huizhou) Co., Ltd. in Huizhou to produce audio and optical discs.

1994 65438+In February, LG Electronics established LG Electronics (Shenyang) Co., Ltd. in Shenyang to produce TV sets.

1995 LG electronics (China) co., ltd was established in March.

1995 in August, LG Electronics established Shanghai LG Radio and Television Electronics Co., Ltd. in Shanghai to produce DVD.

199565438+in February, LG electronics established Nanjing LG panda electric appliance co., ltd in Nanjing to produce washing machines.

199565438+in February, LG Electronics established LG Electronics Qinhuangdao Co., Ltd. in Qinhuangdao to produce castings.

199565438+in February, LG Electronics established LG Electronics (Tianjin) Electric Appliance Co., Ltd. in Tianjin. Its main products include microwave ovens, air conditioners, vacuum cleaners, motors, MGT and air-conditioning compressors.

199565438+In February, LG Electronics established Taizhou LG Chunlan Household Appliances Co., Ltd. in Taizhou to produce refrigerators and refrigerator compressors (in order to seek its own development, LG Electronics purchased 50% of Chunlan's shares and became an independent legal person in 2003, and the new Taizhou LG Electronic Refrigerator Co., Ltd. was formally established).

1996 LG electronics set up a technical service center.

1997 In September, LG Electronics established LG Tongchuang Color Display Co., Ltd. (now LG Xingang Display Co., Ltd.) in Nanjing to produce displays.

1998 Establishment of Beijing Branch of Design Center

200165438+February LG Electronics established Inspur LG Digital Mobile Communication Co., Ltd. in Yantai to produce CDMA mobile phones.

Since the establishment of LG Shenyang Factory in April 2002, the number of finished products has reached100000, reaching a new milestone.

In March 2003, LG Electronics established LG Inspur Digital Communication Co., Ltd. in Qingdao to produce GSM mobile phones.

In May 2003, LG Electronics established Kunshan LG Wei Yong Computer Co., Ltd. in Kunshan to produce notebook computers.

In May 2003, LG Electronics established LG Electronics Nanjing Plasma Co., Ltd. in Nanjing to produce plasma templates.

In May 2003, the ribbon-cutting ceremony of the second phase project of LG Electronics (Shenyang) Co., Ltd. was held in Shenyang.

In September 2003, LG Electronics established LG Nature (Hangzhou) Record Media Co., Ltd. in Hangzhou.

In March 2004, LG Electronics signed a cooperation agreement with Shenzhen Rixun to establish the first home network community in China.

In April 2004, the National Enterprise Technology Center of LG Electronics in Tianjin was unveiled.

In June 2004, LG Electronics was selected as "the best IT (information and communication) enterprise in the world" by Business Weekly.

In July 2004, the LG Gemini Building was capped.

From June 5438 to October 2004 10, all LG household appliances were awarded the title of "national inspection-free products".

In April 2005, LG Nanjing plasma production base was expanded.

In June, 2005, LG Electronics' headquarters in China settled in Gemini Building.

June 5438 +2006 10, Yu Nanjun became the president of LG Electronics Greater China.

In February 2006, LG Electronics established the world's first overseas production base for LG door-to-door refrigerators in Taizhou.

In April, 2006, the "Chocolate" mobile phone was launched in China.

XCANVAS brand flat-panel TV was released in China in August 2006.

In September 2006, LG Electronics East China Logistics Center was established in Nanjing.

In June 2006, LG Business School was established.

In March, 2007, LG Electronics released the refrigerator with opposite doors in the prosperous Tang Dynasty in China. In 2007, it launched the strategy of "art household appliances".

In April 2007, LG's "Black Label" second-generation Shine "mobile phone went on the market.

In September 2007, LG Electronics East China Logistics Center was completed with an investment of 8 million US dollars.

From June, 5438 to October, 2007, LG established employee training and education bases in four cities in China.

In February 2008, LG Electronics announced the first large-scale production and sale of integrated terrestrial digital TV in China.

In March 2008, LG Electronics held a new product promotion meeting in 2008.

In June, 2008, LG Electronics "Black Label" third-generation "Mystery" mobile phone went on the market.

In July 2008, LG Electronics launched a large-scale sports marketing campaign of "Come on China".

In April 2009, LG Electronics became a digital TV partner of CCTV Sports Channel.