Colliers real estate executives collectively left the property and hit a "sudden stop"?

No.: BMR2004

The news that Li Gang, chairman of Colliers Real Estate, resigned spread like wildfire in the real estate circle.

65438+1On October 27th, a reporter from the business school called Colliers Real Estate on the news that Li Gang, the chairman of Colliers Real Estate, resigned, and learned from the relevant staff of the company that not only Li Gang, the chairman, Liu Jingjie, the vice president, Qingwu, the assistant to the president, and xia yang, the assistant to the president, had also left. The staff told reporters that the real estate group is undergoing internal reforms and the specific personnel change information has not been updated.

At the beginning of 20 18, Colliers Holdings Group, the parent company of Colliers Real Estate (hereinafter referred to as Colliers Holdings), formulated the five-year development plan for 20 18 -2022, and defined the real estate group as the leading industry and core benefit growth point of the holding group in the next five years.

Under the new five-year plan, Colliers Holdings obviously has high hopes for the development of real estate business, but what are the reasons for the large number of senior executives leaving Colliers Real Estate? Does it mean Colliers Holdings will divest its real estate business? How to deal with the management problems caused by the departure of core management? In this regard, the business school sent a letter to Colliers Holdings and did not receive a reply as of the date of publication.

Collective resignation of real estate executives

Open Colliers Holdings official website and find that the management team of Colliers Real Estate is blank.

According to insiders of Colliers, Li Gang, Chairman of Colliers Real Estate, Liu Jingjie, Vice President, Qing Wu, Assistant President and xia yang, Assistant President, have left their posts. The other party told reporters that the real estate group is undergoing internal reforms and the specific personnel change information has not been updated.

On June 22nd, 2020, the above-mentioned senior executives also attended the work summary meeting of Colliers Real Estate in 20 19, summarized and reflected on the work tasks of this project in 20 19, and planned and prospected the work in 2020.

At the work summary meeting, Li Gang summarized the highlights and regrets of the real estate group's operation in 20 19 years from two aspects: organizational construction and performance achievements. He said that the real estate group spent six months on 20 19, and promoted the team formation, system establishment, power and responsibility system, three-year strategy, comprehensive budget and historical problem solving with high quality, and the transactions of various projects were also remarkable.

According to the data, Li Gang has nearly 16 years of real estate development experience and has worked in China Shipping Real Estate for 8 years. Worked in Longhu Group for 8 years and served as the top general manager of Longhu Suzhou Company.

At the end of 20 17, Li Gang joined Xuhui Group as the general manager of Xuhui Nanjing Regional Business Department, and left Nanjing Xuhui in June of 20 19 to become the chairman of Colliers Real Estate.

After Li Gang entered Colliers Real Estate, the real estate business was obviously accelerated. In the open land auction market, coal miners began to exert their strength gradually.

May 20 19, Colliers Real Estate won the Liuyang plot in Liuyang City, and it quickly opened in five months. The project covers an area of 350,000 square meters (527 mu), with a total construction area of 6.5438+0.3 million square meters and a total investment of about 7 billion yuan. The project is an urban complex integrating five-star hotels, shopping centers and high-end residences.

2065438+September 2009, the company won a plot in Yangzhou after 297 rounds of bidding, with a total transaction price of 230 million yuan and a floor price of 8530 yuan/.

In April 2020, Colliers Real Estate won the G02 plot in the middle of Hexi with a floor price of 42,398 yuan/! This is almost the same as the floor price of Wanghaiyue Garden in the middle of Hexi, which is 4256 1 yuan/,the highest level in history.

What are the reasons for a large number of senior executives leaving Colliers Real Estate with obvious business efficiency and remarkable project operation?

Lu Wenxi, a real estate market analyst in Shanghai Zhongyuan, said in an interview with a business school reporter that if Colliers Holdings reforms its real estate business, personnel adjustment may be inevitable. For some employees who do not meet the requirements of the group culture or strategy, transfer personnel.

"If personnel are transferred, the structure of the entire management team, including the original subordinates, will also change. Short-term company operations may also be affected, and turmoil seems inevitable. " Lu Wenxi said.

Some clues can be found from Li Gang's requirements for the development of Colliers Real Estate and Colliers Holdings' high hopes for the development of real estate business.

At the strategic meeting held by Colliers Real Estate Management Team on 20 19, the "Three-year Strategy of Colliers Real Estate" was put forward to be a quality growth-oriented housing enterprise.

Li Gang hopes to make Colliers Real Estate a "small but beautiful" enterprise that customers trust and the industry respects.

At the beginning of 20 18, Colliers Holdings, the parent company of Colliers Real Estate, formulated the five-year development plan for 20 18-2022, and clearly regarded the real estate group as the leading industry and core benefit growth point of the holding group in the next five years.

On March 20 1 September1day, Colliers Holdings and Jiangsu Yadong Construction and Development Group cooperated strategically to make the real estate business bigger and stronger. At the signing ceremony, Gao Wei, chairman of Colliers Holdings, said that as the pillar production of Colliers Holdings, it is the basis of long-term cooperation between the two parties to improve the scale of the enterprise with rapid turnover and continuously achieve steady and quality growth.

At the 20 18 annual meeting and 20 19 working meeting of Colliers Holdings, as the spokesman for the implementation plan of the strategic planning of the real estate sector, Zhu, the executive president of Colliers Holdings and the president of the real estate group, pointed out that the real estate sector should seize market opportunities and appropriately increase the reserve of real estate projects; Adhere to the mode of rapid start-up, rapid development and rapid turnover, and the scale of a single project is moderate.

So is Colliers Real Estate going to be a bigger and stronger enterprise to enhance its scale? Or is it a small and beautiful enterprise with quality?

Lu Wenxi believes that housing enterprises do not rely on scale, and small housing enterprises will eventually be phased out. However, under the impact of the "three red lines" of the new financing regulations, the days of housing enterprises fighting for scale speed have passed.

According to the statistics of Yiju Ke Rui, after the epidemic, housing enterprises ushered in the peak of replenishment in the second quarter of this year. However, in the third quarter, with the continuous tightening of financial supervision, the investment amount of housing enterprises dropped significantly.

The data shows that the investment of the top 50 real estate enterprises in the third quarter decreased by 26% compared with the second quarter. Among them, after the introduction of the "three red lines" regulatory policy, the monthly investment in September fell like a cliff, down 42% from the second quarter, only higher than the 1 in February and March this year.

Late group "c"

At the beginning of 20 18, colliers holdings made a five-year development plan for 20 18-2022, and clearly regarded the real estate group as the leading industry and core benefit growth point of the group in the next five years.

In fact, in the past few decades, the real estate business has not been prominent, or it has not occupied an important position within Colliers Holdings.

In Nanjing, the base camp, the only residential project developed by Colliers Real Estate is the Drum Tower Lilac Garden Community, which was built in 2003.

According to its official website, Colliers Real Estate currently has 13 real estate projects under construction and equity participation in China, and the development fields cover Yang Kang town, Lv Wen town, urban complex, theme business, mid-to high-end residential and other formats.

In addition to its rich formats, its urban span is also very special, with projects in Wenzhou, Liuyang, Zhenjiang, Changchun, Changzhou, Yangzhou, Melbourne, Australia, Shenyang and Beidaihe.

Colliers Holdings is positioned as a comprehensive industrial operator in the city, covering five fields: real estate, energy, commerce, education and capital.

Although Colliers Holdings has experience in developing residential business, after 2000, Colliers Holdings focused on building automobile Expo City and home shopping malls. In 2004, Nanjing Koryo International Furniture Port was completed and opened, becoming the largest furniture store in Jiangsu Province. After that, Auto Expo City and Home Mall are the basic industries of Colliers Holdings.

It was not until 20 17 that the real estate industry of Korea Group was transformed into high-end residential development and characteristic town construction.

20 18 under the new five-year plan, Colliers Holdings has obviously increased its high hopes for the development of real estate business.

Under the background of Colliers Holdings' five-year development plan for 20 18-2022 and its expansion of real estate, energy, commerce, investment and other sectors, the real estate group, as the leading industry and core benefit growth point of the holding group in the next five years, will focus on developing high-end urban housing, commercial complexes and holiday health products, and put forward higher requirements for products and services.

In order to make the real estate group smoothly transform into a quality community service provider, the board of directors decided to merge the whole property plate with the real estate group.

Under normal circumstances, under the dual pressure of real estate regulation and de-leverage, housing enterprises can split the real estate sector business and list it separately, which can not only solve the financing crunch problem, but also have opportunities for business expansion. So what are the risks and opportunities for Colliers to merge the whole real estate sector with the real estate group?

According to Tang, the research director of Kerry Property Management Division, it may be that the real estate property is originally two groups of people, and the project of property management is different from the real estate. But at present, it may be that the development of the building or one of the properties is relatively weak, so in order to integrate and strengthen service capabilities, or to focus on business and reduce losses, they will merge.

Tang said that the merger of the real estate sector as a whole and the real estate group will only happen in small enterprises, that is, if a certain business is not done well, it will be merged into other sectors, and large enterprises will generally develop independently. The opportunity is that the real estate can supplement the service ability, improve the service level, gain more reputation and brand, and achieve the expected integration; Risks are team integration, execution deviation, etc.

Zhu pointed out that according to the group's five-year strategic development plan, Colliers Real Estate needs to be bigger and stronger, and the development of the project urgently needs the support of high-quality property services. The integration of real estate group and real estate is very important for the future development of Colliers Holdings.

When announcing the five-year strategic plan, Zhu said that the planning goal is that by 2022, Colliers Holdings' total assets will reach 40 billion yuan, revenue will reach 50 billion yuan, and profits will reach 3 billion yuan; In the past five years, the accumulated revenue has exceeded 654.38+000 billion yuan, the profit has exceeded 654.38+000 billion yuan, and it has at least one listed company.

Under the new five-year plan, Colliers Holdings obviously has high hopes for the real estate group. With the increasingly fierce competition among housing enterprises, the market is becoming more and more rational. A large number of senior executives of Colliers Real Estate have left Colliers Group with the choice of real estate business scale or profit. Quality or speed?

Business school reporters will continue to pay attention to this.