Appreciation of Classical Advertising Language

* Dragon and Tiger wake up: wake up, wake up with comfort *

More and more pharmaceutical brands have joined the ranks of daily necessities. Such as toothpaste, essence dew, and so on. Longhu Shuxing Essence Dew continues the refreshing effect of Longhu brand, makes fashionable models, and creates cool brands with catchy slogans such as "Wake up and use Shuxing".

* Unicom: Love is a Chinese knot, and Unicom is universal.

The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high-quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.

* Li Ning: Keep the excitement to yourself.

The best sporting goods in China is probably "Li Ning". Sporting goods are the world of young people. You must create a unique brand personality to attract them. Nike's success is proof. Li Ning's brand road is not smooth sailing, neither a Nike superstar nor an international background of Reebok. "Keep the wonderful things for yourself" is also in line with the mentality of teenagers. Who doesn't want to be wonderful?

* Master Kong: Delicious and visible

Taiwan Province brand made a fortune in Chinese mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, is really not easy to make delicious food visible. Master Kong is currently the largest food enterprise in Chinese mainland, and its products are not limited to instant noodles, but also well-known brands in the fields of beverages and biscuits.

* Changyu: legendary quality, a century of Changyu.

When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, which made a national time-honored enterprise with legendary quality stand firm.

* Nestle Coffee: It's delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

*M&M & M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.

* Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

* Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

* Nike: Just do it.

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.