What's so special about Suzhou Eslite Bookstore? Why can a bookstore become a cultural landmark in Suzhou?

Compared with Eslite, Suzhou Store has a milestone significance, not only because it is the first storefront of Eslite's self-sustaining property management company, but also because Eslite will no longer be a pure traditional Chinese book bookstore, but will become a bookstore that independently operates both simplified and traditional Chinese books. Eslite has set up simplified Chinese book areas in stores in Chinese mainland, Taiwan Province Province and Hongkong. In the bookstore in Suzhou, you can find the traditional book section. Out of a total of * * * 1.5 million books, about 50,000 books are in foreign languages, of which 40,000 books are in traditional Chinese (traditional books are classified as foreign languages in Eslite classification system).

Eslite has already built a "production line" to realize the linkage of book projects in three places. It cooperates with a state-owned book import and export company, and Eslite undertakes the creation of bibliography. State-owned book import companies undertake screening according to policies and complete the two-way flow of books. In the future, the more traditional books you see in Eslite's domestic stores, the more simplified books you will see in Hong Kong and Taiwan stores.

In Suzhou store, Eslite has also added a new project that it has never set foot in before: real estate. Eslite focuses on the decoration building materials, floor and room design of the house in the sales department. The problem is that Eslite lacks practical experience in architectural planning, design and marketing promotion, and this new project will affect its overall fund withdrawal effect in Suzhou Eslite project. Eslite has a unique operating model. Besides selling books, we also sell cultural and design products. Once the total area is approved, nearby shops will be developed and rented out to earn income. Eslite has thus extended various projects closely surrounding Eslite brand, such as galleries, cinemas, hotels and so on.

Unlike the same industry that locks in a certain kind of other books or operates independently with bestsellers as its core content, Eslite pursues the maximization of books. The diversification of the contents of such books attracts diversified readers, which in turn supports diversified department stores. Although they also follow the example of Eslite's cross-border marketing and operate independently, many of them are unsuccessful because of the lack of a diversified framework for books.