Which grade is higher, Quanji or Hanting?

All season is a hotel with a higher grade than Hanting.

The positioning of All Seasons Hotel is the main standard mid-range hotel under the Zhu Hua Group. Mid-range hotels are required to occupy more core business districts and lots. The building area of single room is about 50 square meters, and the total number of rooms is about 100 to 150. In addition, they should be equipped with independent hotel lobby, restaurant, meeting room, elevator, laundry room and parking lot. The main customers are emerging middle-class families in China under the background of consumption upgrading.

Hanting Youjia or Hanting 3.0 is an upgraded and evolved version of the original budget hotel. Or the hotel's property structure is not suitable to match the brand of the whole season, such as too few rooms, too many darkrooms and lack of hotel comfort facilities. The share of this kind of hotel property in the market is often very large, so the function of Hanting Youjia brand is to consolidate, occupy and harvest this kind of market share.

Hanting brand concept

Brand slogan: people on the road, home in the cold pavilion.

Logo concept: Logo graphic adopts the outline of a circular place concept, expresses the image of Hanting Hanma with modern methods, and contains the meaning of "line" and "back", which is very characteristic of express hotel industry; The red arc below Hanma symbolizes the horizon, which not only presents the extraordinary journey scene of travelers on the horizon, but also implies that Hanting Hotel has developed and expanded with the world as its territory.

In the design of glyphs, it combines the bright and delicate features of Han elements, and uses rounded corners in details to make the vision more harmonious and rich. The blue of the logo symbolizes neatness, modernity and comfort, and the red symbolizes the warm atmosphere of Hanting as a travel home.