What does cloud storage mean? Is there anything else besides cloud storage?

However, Bin Jie (first from left)' s e-commerce agency operation company includes all the links such as taking photos on the shelves, customer service taking orders, warehousing and distribution. Will his company become heavier and heavier as the investment tilts towards land and real estate? E-commerce sample time is a long river. Since the completion of the first Internet transaction in China on March 1998, e-commerce companies have been surging and silent, including Dangdang.com, which was established in June, and Pinju.com, which invested heavily in the market for three months. Since July, Sina Technology has selected one or two representative e-commerce companies for observation every week. We don't mean to be outspoken about success, but we are willing to sum up its failure, sort out its model, or report its growth and record the current e-commerce samples. In the e-commerce era of Sina Technology King, many traditional brands are involved in e-commerce, such as Anta, 36 1? Well-known brands of clothing, shoes and bags can find corresponding official stores on e-commerce platforms such as Tmall, such as Jiuwangmu, Qipai and Dapai, but you may not know that these official stores are not all brand direct stores. There is a kind of company hidden behind these brands, which specializes in e-commerce operations. They are different from traditional distributors and so-called e-commerce services such as software, commodity shooting, logistics and customer service. Water seller? They are invisible e-commerce butlers behind the brand. They are familiar with e-commerce, agree on commissions with traditional brands who are not familiar with e-commerce, bind commissions and risks, and sell goods directly to consumers. Win or lose? Eat by performance and receive more business by word of mouth. Xiamen Netmei E-Commerce Co., Ltd. is such an invisible housekeeper, and its founder Ke Binjie's entrepreneurial experience is even more legendary in Minnan electric business circle: another Cai Wensheng-style high school dropout, starting from scratch and working hard. In the ups and downs of the e-commerce era, his wealth grew from scratch and quickly accumulated to1.200 million yuan in two or three years. According to the information provided by Netbeauty to Sina Technology, Xiamen Netbeauty's annual sales of 201/kloc-0 exceed 200 million, and it is one of the few e-commerce companies in Fujian with annual sales exceeding 200 million. Gong Wenxiang, former vice president of Huaqiang North Online, even thought Xiamen Netbeauty was the largest e-commerce agent in South China. Operating e-commerce on behalf of others is nothing new. Is there the originator of e-commerce agency operating companies abroad? GSI(Global Sports Inc. Commerce) of the United States also has an early e-commerce agency business in China. However, the real provision of online store operation and overall hosting should start from the global financial crisis in 2008. Unlike the returnees who brought foreign innovation models back to China, local entrepreneurs represented by Cha Binjie witnessed the rise of the domestic e-commerce agency industry. But because his surname is rare, most people don't read his surname and call him Xiaojie. Xiaojie, 1984 was born in Sanming City, Fujian Province. Dropped out of high school and went to Xiamen to do business. He has done a lot of business, including selling parallel mobile phones and starting an advertising company. What he does more is to sell imitation shoes and leftover shoes in Taobao market. It's not surprising that Xiamen is backed by Jinjiang clothing shoes and bags? Born? From the perspective of supply chain cost, its advantage as an e-commerce is very obvious. Later, many shoes and clothing brands were born, such as Yin Zhiqiang, the founder of Yangpitang, which was originally the last foreign trade company in Jinjiang. When buying shoes in Taobao market in 2008, Ke Binjie also had a partner named Qi. What the two little Jie do every day is to borrow shoes from the wholesale market, then take photos, process photos, write instructions, put them on shelves and serve customers. After someone takes pictures, they go to credit, packaging and logistics. After the customer receives the goods and confirms the payment, he will settle the account with the boss of the credit goods. The whole process is like a white wolf with empty gloves. In these experiences, Xiaojie has accumulated experience in e-commerce marketing and operation, and his business is getting better and better, which has attracted the attention of the wholesale market boss. The boss will not do e-commerce, but seeing the prospect of e-commerce, he is willing to invite Xiaojie to run e-commerce for him with a high salary. Just as the boss feels the magic of e-commerce, Jinjiang brand, whose export is stagnant due to the economic crisis, is also using the Internet as the main channel to clean up the tail goods and inventory, but after all, it is a layman of e-commerce, and some are bold. I tried several times, but it was in vain. Seeing this opportunity, Xiaojie and Cao Fanghua, the partner of Qihe's former advertising company, jointly invested 30,000 yuan to set up Netmei Company at the end of 2008, focusing on e-commerce operation services. And 36 1? At the beginning of the gambling business, Netbeauty was not well-known and could not receive the business of big brands. It can only manage the e-commerce of some second-and third-tier small brands. New opportunities emerged, and local media friends told them that the sports brand 36 1? Find a TP (agency operation) company to outsource e-commerce business. Cao, who is good at planning, wrote a plan, but Bin Jie found 36 1 with this plan. . 36 1? The requirement is to achieve online sales of 5 million yuan in 2009. There were many competitors at that time, but Xiaojie and 36 1? Signed a gambling agreement. As agreed, 36 1? Spend 10%~ 15% of the target sales to advertise on Taobao. If the sales volume fails to meet expectations, this fee will eventually be paid by Netmei Technology. For a small company with a start-up capital of only 30,000 yuan, this is tantamount to gambling. Get 36 1? Only two months after the contract was signed, Netbeauty achieved 70% of its scheduled sales target. So by the end of the year, the sales task of Netbeauty was undoubtedly completed ahead of schedule, and in Taobao in 2009? Double eleven? During the event, 36 1? Achieve a single-day sales of 800,000 and create an online sales record for Fujian brands. Netbeauty became famous for the first time. In the second year, Xiaojie got 36 1? Ding Zhizhong, president of Anta, appeared in the record. Because Anta's flagship store in Taobao has been outsourced to another agency, Netbeauty got Anta's franchise store in Taobao, and the advertising fee was paid by Netbeauty. By the end of the year, franchisees that don't need to pay advertising fees are better than flagship stores that need to pay advertising fees. Netbeauty is once again famous in Minnan electric business circle. In the third year, the orders operated by Netbeauty were much smoother. 20 1 1 At the beginning of the year, Netbeauty officially launched the Wang Mu E-commerce. At present, there are nine animal husbandry kings, seven brands of men's wear, Glipamon, Spalding (international brands), Pai Pai, NBA and Yalide. Until now, Netbeauty has not had a marketing department dedicated to business development, but Sister Bin said that we rely on word-of-mouth communication, not only worrying about orders, but also picking orders. The re-layout of light companies is different from other conventional e-commerce. Netbeauty and other generation operations seem to have a low threshold and are light company models. There are examples in reality: also in Xiamen, at the end of 2008, several companies started businesses with Netbeauty in almost the same economic environment. Netbeauty's initial investment was only 30,000 yuan, while other companies invested millions and tens of millions. Netbeauty has been profitable from the beginning, while other conventional e-commerce companies have been losing money from the beginning to the present. According to Taobao's definition, ecommerce hosting services include overall store hosting and store agent operation. It can be divided into decoration, photography, customer service taking orders, daily operation of the store, data analysis, complaint handling, logistics system, brand promotion and many other small items, some of which must be covered. But in any case, in a word, e-commerce has two things, one is the front-end store operation, and the other is the back-end warehousing and distribution. Store agents only do front-end things, and overall store hosting does front-end and back-end things. According to Tmall data, at present, there are 18 categories * * * on Tmall, accounting for 377 agents above the company scale, of which only 162 are agents with front-end and back-end overall custody capabilities. What Netbeauty is doing now includes front-end store operation and back-end warehousing and distribution, which permeates all aspects of e-commerce. On the operating platform, except Taobao, Tmall, JD.COM, QQ Mall and other major e-commerce platforms, Internet media can also operate as agents for the whole network, covering all platforms. With the development of e-commerce, Netbeauty faces the same problem as foreign GSI companies: the problem of being dumped by the brand it serves, just like Amazon being dumped by Target. But Binjie is more optimistic about this: operators and service providers will always have opportunities through large-scale and specialized division of labor. ? For example, at present, the average operating cost of agency operators is 7% ~ 8%, so it can be profitable to raise 10%, while the cost of the brand itself is at least 12%. If the agent operator expands the scale tenfold, the cost can be further reduced to 4%. If the price is 6%, the brand company is still willing to cooperate. It seems that reducing costs by expanding the scale has become the future development direction of Netbeauty. However, the faster the overall custody business develops, the more storage and customer service facilities are needed. 20 1 1 netbeauty bought a piece of land in Yong 'an Industrial Zone, Sanming City, and is building a storage and administrative office building with an area of 24,000 square meters. The management rights of Tong Yuan and Shentong near the warehouse were also bought by Netbeauty. The explanations given by Qi Jie Jun, vice president of Netbeauty Company, are as follows: First, create more opportunities for hometown; Secondly, the cost of living in Yong 'an is lower than that in Xiamen, Fuzhou and other cities, and the labor cost is relatively reasonable; Moreover, as a rare e-commerce company in Yong 'an and even Sanming, Netbeauty has relatively few poachers and high personnel stability. In addition, the construction of e-commerce warehousing and distribution center in Yong 'an also takes into account the geographical advantages of Yong 'an. The delivery speed from Yongan to Central China and Southwest China is faster than that in Xiamen and Jinjiang, allowing users to receive the goods one day in advance. Qi hopes that through large-scale and differentiated competition, Netbeauty's customer service and logistics are expected to become new performance growth points in the future. Netbeauty's ambition is: In the future, Ning Mei E-commerce will build a trinity comprehensive structure of Xiamen Operation Marketing Center, Yongan Customer Service Center and Yongan Logistics Distribution Center. In the future business level, Ning Mei E-commerce will establish well-known brand agents, build their own brands for short stories, and sell and operate all kinds of special commodities such as agricultural products, forest products and local products. It is estimated that in 20 13, Yongan e-commerce warehousing and distribution center and customer service center will all be completed, which can support the cargo throughput and customer consultation with annual sales of 10 billion yuan, thus promoting the development of local logistics warehousing, packaging and printing and other related industries. Netbeauty's investment in land and real estate will make the company's future heavier and heavier?