Propaganda strategy of kindergarten enrollment

This paper will introduce the propaganda strategy of kindergarten enrollment to help kindergartens attract parents' attention and improve the enrollment effect.

Wechat official account

Apply for WeChat official account, forward relevant enrollment propaganda articles, and let more people participate through activities.

Color page

Although color pages are old-fashioned, they are still an effective practice. As long as it is slightly changed, the kindergarten's WeChat QR code will be printed on the color page and distributed to parents in surrounding communities and kindergartens (supermarkets, shopping malls, children's cities, etc.). ). Be careful not to distribute it directly at the door of other people's kindergartens, and don't have direct conflict with these kindergartens. Let parents pay attention to WeChat, and parents who sign up through WeChat get certain discounts or small gifts.

flag

Make some banners, such as "XXX kindergarten quota registration", and the registration hotline "XXXX" is hung at the main entrance and exit of the community and on the main streets.

Media publicity

According to their own economic strength, they selectively put advertisements in local media, usually TV stations, newspapers and outdoor billboards.

Property publicity

Discuss with the property and put the kindergarten enrollment poster in the publicity column of the community.

Forum publicity

On the local popular forum website, we will regularly send out activities notices and parenting stories about kindergartens.