Five business plans for shopping centers

How time flies! We never wait for people. Our work has entered a new stage. It's time to write a detailed plan. How to write a plan so as not to become a mere formality? The following is the comprehensive business plan of the shopping mall that I carefully arranged for you. I hope you like it!

Business plan for shopping malls 1

In 20__ years, DuDu has made breakthrough progress closely around the business strategy of "differentiating management, enhancing brand connotation" and the management strategy of "building enterprise execution".

First, the business performance has risen steadily, with sales exceeding 100 million.

Actual sales reached 130% of the annual assessment plan, with a year-on-year increase of 15%, and net profit increased by 38 1%. Established Wu Shang Kenji's leading position in Qingshan regional market. The business adjustment effect is outstanding. In the whole year, 1__ channels were added and 123 brands were eliminated, with an adjustment rate of over 70%. All seven categories in the audience achieved an increase of more than 20%, and the highest and lowest starting points increased by 26% and 13% respectively compared with last year. Grasp two projects with both hands. In the projects of "building 20 million brands" and "introducing 10 mature brands", 2 1 brands have achieved sales of over one million, and the overall sales increased by 36% year-on-year, accounting for 27% of the total sales. Plan to expand sales and increase profits first. Break through convention, integrate resources, grasp hot spots, carry out personalized marketing activities, and always maintain regional leading edge in marketing activities.

Second, the service system has been continuously improved and the on-site management has achieved remarkable results.

_ _ In 2002, China Construction Second Bureau paid close attention to on-site management, fully implemented the "family service" system, and held a big discussion on "service awareness" among front-line employees. The hardware facilities of the shopping mall have been comprehensively maintained and rectified, which has made the image of the shopping mall look brand-new.

Third, the concept of "implementation" is deeply rooted in the hearts of the people, and human resources continue to tap the potential.

The guiding ideology of "building enterprise execution" runs through the training work throughout the year. * * * More than 900 class hours and 10000 person-times of various trainings have been carried out, which has truly fulfilled the work requirements of establishing a learning organization and cultivating knowledge-based talents. Two large-scale job rotations were carried out, involving 37 job changes, which formed a strong response among employees.

_ _ has made remarkable achievements, but there are also the following six problems that restrict the development of enterprises:

Question 1: The disharmony between management structure and development goals is still obvious.

Question 2: There is a contradiction between the predictability of market form and the implementation of specific commercial measures.

Problem 3: The singleness and irreplaceability of the promotion form restrict the development of marketing work.

Question 4: The gap between daily sales and hot sales has not narrowed, but has a tendency to expand.

Question 5: The supply and structure of seasonal commodities have not changed.

Question 6: Although the supplier channel integration has changed in _ _ _, the effect is not obvious.

200_, the business competition in the surrounding areas of Qingshan will become more and more fierce. In the face of unemployment in the past and being chased by Castle Peak Department Store, we will focus on the following aspects:

First, do a good job in the Spring Festival market, ensure a good start, swear to win the annual target, take the Spring Festival marketing work as the guide, fully implement the peak season market management strategy, and ensure that

January and February started well, and the annual business objectives were successfully achieved.

Second, accurately grasp the market positioning, implement differentiated management, slightly improve the management level, and implement overall dislocation with Shang Qing, Xu Dong and Xiaomao to build a regional fashion department store. Especially in the regional market to achieve the exclusive operation of mainstream brands.

Third, set up a commodity department, separate purchase and sale, and increase investment adjustment. Through the improvement of organizational structure, it provides a strong soft environment for speeding up the adjustment progress, which makes the adjustment work move forward step by step, thus achieving the classic management mode of regional department stores.

Fourth, taking the transformation and operation of the fourth floor as an opportunity, fully integrating the resources in the venue to become stronger and bigger is the first priority of enterprise management. Take the development and expansion of the business area and content of the fourth floor as the primary task in 2005, further enhance the commercial function of shopping malls and develop new economic growth points.

5. Pay close attention to millions of brands and give full play to the February 28th effect. It is necessary to comprehensively integrate investment promotion, decoration, marketing, personnel and assessment, improve the success rate and survival rate of millions of brands, and let the existing millions of brands play a leading role.

Intransitive verbs pay close attention to channel optimization and reduce the constraints of weak suppliers on business. Choose powerful brands and suppliers in channel integration, eliminate or select some suppliers who are not manufacturers or first-class agents, and strive for more policies in marketing, price, supply and return.

Seven, scientific analysis, and strive to break through, the full implementation of family marketing. The marketing work in 2005 should break through the relatively single promotion mode and strengthen emotional marketing. Through publicity, exhibition and service, the packaging will glow with new vitality and fashion, thus attracting customers and promoting sales.

Eight, the implementation of staff quality project, realize the strategic transformation of talent development in 2000 _, increase the training and reserve of enterprise talents, and implement the "five ones" training project. At the same time, strengthen the implementation of enterprise system, further standardize the work behavior of all employees, and form a harmonious and standardized good working atmosphere.

Shopping Center Business Plan II

Time flies, the footsteps of 20__ come quietly, and we usher in a new year. Looking back on the 20th century, it was an unusually eventful autumn. Under the influence of the global economic crisis, a wide range of influenza began to spread again, which seriously affected people's daily life and consumption habits and also had a certain impact on the sales of shopping malls. According to the actual situation, the company leaders timely adjust policies and strategies, and introduce various promotion plans to ensure the completion of the annual tasks. Next, I will report my work for 20__ years to the leader.

job performance

1. Sales: In 2009, the annual sales task of children's area was 6.45 million, and the actual sales exceeded the task by%. Among them, the sales of the little lion cat is, accounting for% of the total sales in the children's area. The sales of Bobilong Children's Park is, accounting for 10% of the total sales. There are several sales peaks in the children's wear area. The first phase is the celebration period, and the sales amount is, accounting for the total sales. The second period is May Day, with sales of, accounting for 10% of the total sales. The third issue is the eleventh issue, with sales of, accounting for 40% of the total sales. In these large-scale activities, due to the strong promotion, it attracted passengers and increased sales.

The annual sales task of sports is _ _ The actual sales is. Completed the task. During May Day, most brands participated in the activities, so the sales volume soared, accounting for. During the Eleventh Period, Adi, Anta, Li Ning, Kappa and other big brands did not participate in the activities, so the sales volume was not very satisfactory.

2. Assist the regional manager to complete the quarterly investment promotion adjustment plan. In April, the preparatory work and the follow-up problems after entering the Papillon Children's Park were completed. At the same time, the area of the little lion cat was compressed, and the children's wear area moved forward as a whole. Children's wear brand was launched in the third quarter.

"Angel's Pocket", and complete the withdrawal of Koala Blue and the coordinated relocation of brands such as Oshkosh, DDN and Xiaoke Mi Lu. In the same year1February, children's wear brands such as Mini House, Liuhengse and Shi Ying were launched. And complete the renewal of the original children's wear brand.

According to the development needs of the company, in 2008 10, I became the director of children's wear area, mainly responsible for the daily management of children's wear area. During these two months, the main work contents are as follows:

1, according to the category sales situation, assist the category manager to organize the sales activities in the middle office;

2, according to the company's work arrangement, check the salesperson's fire knowledge;

3. Assist the category manager to complete the entry of new contracted merchants; In this year's work, although the work assigned by the leaders has been completed, there are still some shortcomings. I will strive to improve in my future study and work. The following is the study direction and work plan for 2009:

1. Strengthen image and improve professional quality. As a front-line operation supervisor, everything he says and does represents the company's image. Therefore, we should study professional knowledge hard, improve our own quality in an all-round way, and welcome the arrival of the new year with a brand-new mental outlook;

2. Be strict with yourself and play an exemplary role. If you want to control others, you must first control yourself. In my work in 2009, I must strictly abide by the company's rules and regulations, actively participate in various trainings and meetings organized by the company, and set a good example for sales staff.

3. Strengthen functions and provide good services. One of the duties of the operation supervisor is to twist the tape between the supplier and the company, so I must try my best to communicate between the supplier and the company. Actively and accurately convey the company's various issues, and at the same time convey the supplier's ideological trends and intentions to the superiors in time, so as to give timely responses, so as to facilitate better cooperation between the two sides and achieve a win-win goal.

4. Assist the category manager in daily management, including:

(1) Understand the sales performance of all counters in the industry, organize special sales activities in time, and complete guaranteed sales;

(2) Understand the situation of counter sales staff, daily gfd, attendance, etc.

(3) Supervise the goods with broken codes and numbers in the counters, and urge timely replenishment;

(4) Check the environmental sanitation, lighting, facilities and equipment in the public areas of this product.

Security risks, etc. ;

(5) check the health status of each counter, commodity display, commodity price label, POP use,

(6) Supervise and manage the bargaining sales and private collection of all counters;

The above is my work summary and work plan for 2009. If there is anything wrong, please criticize and correct me. I am now the head of the children's wear department, and I am not very familiar with this category. But in the future work, I will actively try to understand and master some characteristics of this kind, be shameless, absorb "nutrition" through various channels, and improve myself in all directions.

The year 20__ is coming. _ _ _ _ _ _ is about to celebrate his second birthday, and I am really excited to recall the years I spent with _ _ _ _ _ _ _. To this end, I assure the company leaders that in the new year, I will do my bit for the vigorous and healthy development of _ _ _ _ _. May _ _ _ _ _ be like a red sun, brighter and brighter!

Shopping mall business plan daquan 3

I. Background information

_ _ National Fitness Chain currently has 17 flagship fitness clubs in Chongqing, Guangzhou, Shanghai, Dongguan and Shenzhen, and it is still growing. _ _ With years of hard work and sweat, firm industry belief, excellent teachers and coaches and professional hardware support, it came from behind and occupied the North China market well-deserved.

_ _ The fitness equipment used in the fitness area is imported from the world's top brands, with more than 50 kinds of mass fitness courses, tailor-made fitness plans, physical fitness and physical fitness assessment, and personal nutrition menu design. Its unique golf initiation course, real-life combat confrontation training and taekwondo course, as well as fashionable and unique fitness projects and leisure areas such as sauna, beauty massage, health tea house and Internet cafe. Make _ _ a high-end fitness club and an ideal social place integrating fitness, entertainment and leisure, and it is also the best place to meet celebrities, attracting a large number of elites from all walks of life such as white-collar workers and artists. At present, more than 80,000 social elites are enjoying a brand-new healthy life brought by Limeijian.

Second, the positioning of Wanxin Plaza Store

_ _ fitness chain, in order to adapt to the consumption power of _ _ residents, directly operated three fitness clubs, all of which were based on moderate prices and excellent services, and achieved gratifying results. However, with the fierce market competition, it is difficult to take the road of popularization. In order to get rid of homogenization competition and build a fitness brand, in the next two years, we will transform and upgrade our three direct stores into advanced fitness clubs to meet the higher requirements of consumers and truly achieve first-class hardware, first-class service and high-quality members.

_ _ Fitness's third store, with the swimming area of an international star-rated hotel, highlights _ _ Fitness's determination and strength to step into the high end. At present, the operating branches have stable members, and gradually improve the quality of members, entering a period of steady growth of the fitness industry, accumulating funds for the expansion of the scale of fitness chain stores and marketing and management experience to adapt to the local market.

1、? _ _ Wanxin Plaza Store Marketing Strategy High-end vip Customer Absorption Strategy

_ _ Fitness summarizes many valuable experiences that vip has learned during its operation. Cooperate extensively with Agricultural Bank of China, China Pacific Insurance, China Mobile, China Unicom, Amway Company and Southwest Securities Major Customer Department to attract high-end vip customers to join the fitness ranks in the form of gift cards.

The specific plan is to negotiate with the above units. According to the degree of honor of customers in the above units, we provide annual cards, semi-annual cards, seasonal cards and monthly cards. The above units pay a certain fee and distribute these fitness cards as gifts to the corresponding customers.

The above methods are widely used in the operation of _ _ Chaoyang store, which has played a good economic and extended benefit between us and our partners.

2. Horizontal alliance strategy

Our company cooperates with high-end consumers in different industries to form the same interest body through alliance and form a loose organization with independent brands, resources and channels.

Companies that have formed cooperation with us include Dongfeng Nissan Li Hong Local Branch, Wang Ming Beauty Salon, KFC, Holiland Cake, Jindalai Cosmetics, Mayflower ktv, Lan Xiu Bath, Yoshiko Health Care and dozens of other well-known enterprises.

The specific cooperation plan is:

In the initial stage of cooperation, the two sides will post booths, posters and leaflets to each other. In the medium-term cooperation stage, introduce and recommend customers to the other store for consumption. In the mature cooperation stage, members carry out activities to increase the added value of both brands.

3. The development strategy of the club's quality service.

By providing high-quality services to members and promoting their recommendation, these high-quality services mainly include:

A. enjoy all kinds of premium discounts. Alliance merchants provide discounts on clothing, food, housing, transportation and education.

B. Warm reminder service.

Recording members' information can improve all kinds of reminding services according to customers' service needs and show their distinguished status.

C. "One-on-one" personalized financial management design and service add humanization. Set up one-to-one personalized fitness design for different customers to provide customers with one-stop, all-round and tailor-made personalized fitness services.

D. pursue differentiated services. For example, VIP boarding service, hotel, air ticket, weather reservation and transportation consulting service, medical rescue service.

E. organize outdoor expansion activities for members. We have successfully organized dozens of outdoor expansion activities for our members, including going to road trip, and reasonably combined indoor fitness with outdoor expansion.

3. High-end media delivery strategy

Promote the brand value of Meili Ark Fitness Club through the advertisements of _ _ Evening News, Shanghai Times Weekly and Focus Building, so that holding _ _ Fitness Card becomes the embodiment of identity.

In addition, combined with precise marketing means, the introduction of _ _ fitness club will be directly mailed to high-end customers by letter.

Third,? _ _ Wanxin Plaza Store's Pulling Effect on Wanxin Plaza Business Circle

1, highlight

_ _ Fitness Wanxin Plaza Store is expected to add 10 highlights, including shuffleboard, water park, indoor golf, vent area, children's physical fitness test, 3D cinema, nutritious dining bar, indoor football, indoor basketball and squash.

2. Add functions

_ _ Opening a fitness shop in Wanxin Plaza is bound to increase the diversity of supporting measures in the business circle, increase the functionality of the business circle, and become an example for businesses to increase their confidence in the future investment process.

Step 3 raise awareness

The pulling action is mutual. Many large enterprises have settled in Wanxin Plaza, which will bring great popularity to the business circle. _ _ Fitness, as a national fitness chain, will certainly make its due contribution.

Fourth,? _ _ The operation status of Wanxin Plaza Store

1, covering an area of 3,000 square meters.

Only when the business area is over 3,000 square meters can we meet the basic needs of Wanxin Store. According to the division of regions, create highlights of various styles.

2. The investment budget is 3 million yuan.

Water parks, indoor basketball courts and indoor decoration are needed in the initial stage. And purchase international leading fitness equipment and audio-visual equipment, with a minimum investment of more than 3 million.

3. The lease period exceeds 10 years.

Due to the large upfront investment, it is hoped that the lease period will be at least 10 years, which will help us recover our investment year by year.

Shopping mall business plan daquan 4

I. Company Profile

Xinxiang Shengrun Real Estate Development Co., Ltd. was established in August of 200 1 year with a registered capital of100000. Is a real estate enterprise mainly engaged in real estate development, entertainment industry and petroleum industry, and owns Tianrunyuan Entertainment Co., Ltd.. Development projects include Huanggang Villa Area, Chemical Road Camp Residence, Shengrun City Impression (above 30,000 m2), and recently, new projects include Asia Pacific Plaza (above 30,000 m2).

Second, a brief introduction to Shengrun Square

Shengrun Plaza in Xinxiang City is a one-stop shopping center with shopping, leisure and entertainment functions, which was developed by Shengrun Real Estate Development Company in Xinxiang City and planned, prepared and invited by Wuhan Yada Commercial Planning Management Company after the first meeting of Xinxiang Planning Committee in 20__. Surrounding high-end communities, government agencies, banks and securities are gathered, and the business atmosphere is extremely strong. Grasping the throat of the planning and development of southeast cities has great appreciation potential.

Three. Introduction of function and equipment configuration

1, address of the square: the middle section of Renmin Road, the main road of Xinxiang City,

2. Plaza function: It is planned to be a commercial and residential complex.

Fourth, the investment prospect analysis

1. Square Location: Shengrun Square is located in the middle of Renmin Road, the main road, with spacious roads and convenient transportation. Adjacent to Guibei Square, the highest terrain in the urban area, huge crowds and logistics connect the railway station and major shopping malls in the northwest, and the people's park and sports center in the east are close at hand, which is full of leisure, entertainment and economic explosiveness. It coincides with the development of urban planning in the southeast direction and is expected to replace it in the short term. There are no large shopping malls here, but the surrounding supporting commercial outlets have begun to take shape, such as restaurants, photography, Shangdao coffee, Hualian supermarket, beauty salons, small pedestrian streets, snacks and so on. Along the commercial and residential building of Shengrun Plaza to the east, there are a large number of residential buildings under construction, most of which are high-grade residential areas, which should have good development prospects.

2. Surrounding environment of the square: Shengrun Square is located in a bustling commercial, cultural and administrative district, with an unusually strong commercial atmosphere. There are many administrative organs and units such as Finance Bureau, District Committee and District Government, and many high-end communities such as Huilong Garden, Yuan Jingui Garden, Lotus Garden, Fidelity Garden and Fidelity Hotel. The cultural atmosphere here is good, the consumption level of residents is high, and the taste of life is high. It is the most suitable community shopping center in Xinxiang. In addition, hospitals, schools, banks and securities companies echo each other from afar, with spacious roads and convenient travel, which can attract consumers from four districts and eight counties. It is an ideal place to do business at home, and it is also a golden place for powerful senior management businessmen to expand their business outlets and build supreme stores. The original site of Shengrun Square is called "Turtle Back Wonderland", which combines good weather, geographical location and human harmony, and is a treasure trove for businessmen to gather.

3. Supporting conditions for decoration and management of Shengrun Plaza: Shengrun Plaza is designed by China Building Technology Group Co., Ltd. with A-level qualification certificate, with European style as the main body, creating personalized and colorful architectural style, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping center of the building is all made of glass curtain wall and dark camel marble stone, which shows the solemnity and calmness of the building. The tower consists of horizontal windows and high-grade ivory exterior wall paint.

4. Both towers are composed of high-grade houses, and the shopping mall on the first floor to the fourth floor (facing Renmin Road) is the general exit of the shopping mall. In order to solve the interaction between popularity and people in the shopping mall, an imported vertical elevator and two escalators are specially set up, so that customers can really follow the elevator and get out of the elevator to buy sightseeing consumption.

5. Property management and fire protection: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants in operation. Professional management companies make suggestions for shopping malls and always grasp business opportunities and business pulse. The hardware in the mall is equipped with infrared monitoring and automatic spraying system, and the fire hydrant on each floor saves itself 1 to 3 hours.

Verb (abbreviation of verb) cooperation intention and way:

Shengrun Plaza has a good geographical location and environment, but there is no comprehensive commercial center with large brands around it, which is an ideal place for businesses and groups from all walks of life to do business. Considering the consumer market of the community and the purchasing power of the group, the company has drawn up the main points of external leasing:

1. Plaza, as a large comprehensive shopping center, looks for well-known commercial group companies with smooth logistics channels, reasonable and effective market layout and brands.

2. Other business intentions can be interviewed.

Lease form of intransitive verbs:

In order to cooperate with the initial positioning and unified management of the square, the company plans to open shops on the basement and the first to fourth floors above ground for overall rental.

Seven. additional

Annex I Plan of Underground 1 Floor and Above-ground 1-4 Floor

Annex II Overview of Shengrun Square Area

Attachment 3 Location Map of Shengrun Plaza

Attachment 4 Rendering of Shengrun Plaza

Sincerely provide a good business place for merchants and professional companies with brand strength, expand business outlets, display their talents, increase development opportunities, and provide places for people with lofty ideals. In order to make interested businesses, organizations and companies participate in the design and decoration of the business premises, and ensure that they will arrive at the venue before the Mid-Autumn Festival in 2005, so as to obtain better social and economic benefits, the company will invite investment from the society in the form of long-term lease, and the businesses that signed the preliminary intention agreement with the company in the early stage will be given priority under the same conditions after the completion of the square.

Shopping mall business plan daquan 5

In recent years, home textile shopping malls have risen rapidly with the help of group buying. It can be said that it is no small miracle. So, today, I will share with you a sample business plan of Zhengzhou Home Textile Mall, hoping it will be good for you.

I. Summary

With the continuous development of market economy and the differentiation of special goods, the home textile research report points out that there are more than 40 supermarkets and shopping malls in Shijiazhuang, and their stores are aimed at small commodity consumers. The limited shopping market demand is gradually saturated, and many traditional businesses are trying to get a slice of it without knowing how to start. Then, investors should change their investment direction and develop from "comprehensive" to "professional". Let's take a look at the sample business plan of Home Textile Mall.

Investment discussion and business model

My investment suggestion is to build a large-scale, professional, high-middle-low-grade bedding shopping mall in Shijiazhuang through the goodwill of your shopping mall. The consumers are consumers from all walks of life and consumer market segments who need home textiles. Through my study and investigation in 2003-2005, in Shijiazhuang, large, professional, high, medium and low-grade bedding shopping malls are still a market blank. In 2005, the home textile market has begun to rise quietly in Shijiazhuang, and major manufacturers have opened five home textile stores in several local main roads. Therefore, the construction of home textile plaza project will be a successful project.

Second, the project background and feasibility analysis

1, market blank advantage

Now, from a national perspective, in other provinces and cities, such as Beijing, Shanghai, Henan and other places, the home textile market has gradually matured, and major manufacturers still adopt the agent distribution model and quickly occupy the market through the sales channels of agents and distributors. Powerful commercial enterprises make use of the desire of major manufacturers to occupy the market quickly and the blank of the initial market movement, and build professional, large-scale and high-tech enterprises for them according to the principle of "there must be a market where there is demand"

A sales place where middle and low grades coexist. Build a bridge between manufacturers and consumers. At the beginning of the market, the psychology of manufacturers and consumers is to build home textile plaza into the only place to buy and sell.

2. The market is facing the advantage of large demand.

From the perspective of consumer groups, the average age in Shijiazhuang is getting younger. There will be more and more young people of marriageable age, who are the main buyers of home textile products. Around us, we can see that they have a great desire to buy home textile products before they get married, but Shijiazhuang lacks professional places to buy home textile products. In shopping malls such as Shijiazhuang northbound and eastbound, the home textile products inside cannot meet the requirements of consumers in many aspects and choices. I set up this project just for their needs, and the majority of manufacturers have also noticed this. For example, Sega, Lorelei, Mercury and other manufacturers have quietly opened stores this year. After one year's operation, they want to achieve their goal of occupying the market at the wedding peak next year.

3. Advantages of environment and supporting services

In downtown Shijiazhuang, there are only five specialty stores, but there is a bedding market in Nansantiao. Will it pose a threat to this project I don't think it poses a threat. Because first, his shopping environment is relatively poor. The key to the traffic outside the market and the shopping conditions in the mall is the various services in the mall, which are far from meeting the needs of the citizens. As a result, consumer disputes continue. Secondly, home textiles in residential areas are designated as small workshops, which is the last choice for consumers without professional home textiles shopping places. Most consumers still rely on and demand professional shopping malls. Third, the unified revenue and expenditure of services and funds can be realized in the banking system and the postal system, which is convenient for consumers to buy.

4. Regional development and advantages of immigrant cities.

The economic level of Shijiazhuang is not what it used to be, and the number of high-end consumers is gradually increasing. The demand for home textiles is also diversified and specialized. The transformation of villages in cities, the development of real estate, the prosperity of economy, the perfection and expansion of two wholesale markets, and the maturity of various surrounding markets have attracted a large number of Chinese and foreign investors to Shijiazhuang, and the household registration policy in Shijiazhuang has also been liberalized, so more people have settled in Shijiazhuang. Then, if they want to settle down, they must have a house and the real estate industry will flourish. With a house, home textile products are necessary. they

Most of them belong to high-end consumer groups, and the rise of professional home textile retail places is inevitable and market demand.

5. Advantages of huge production and consumption groups

The main body of our project is to build a high, middle and low-grade home textile mall. The purpose of the requirement is: anyone who needs home textile products will come to our shopping mall with satisfaction. Home textiles have a large profit margin and are very attractive to manufacturers and businesses. They have the motivation, the market has the demand, so we, as a bridge shopping mall, show its importance, and naturally we can easily get some profits and some relatively solid profits.

Third, the market prospect.

On the premise of stable economic development, it is conservatively predicted that the development of home textile shopping malls will become an upward development in the 30-degree competition during 2006-20 10. The decisive factor for us to enter this market will be the recognition and support of suppliers and consumers.

1, market distribution

Our main target markets include these three aspects:

1, high-end goods. Make full use of the popularity of domestic famous brands and expand the influence of our shopping mall in the market. Meet the needs of high-end consumers. The share of this kind of goods in shopping malls reaches about 30%.

2. Mid-range goods. This kind of goods account for a large proportion of consumers' consumption demand, and the suppliers of this kind of goods are mainly small and medium-sized formal knitting enterprises, so it is necessary to stipulate their product quality, quality and market fashion requirements. So let this part of the goods account for about 45% in the mall.

3. Low-end goods. Suitable for the needs of consumers with low living standards. The requirements of this kind of goods are higher than those of other kinds of goods. Ensure its quality while ensuring a lower price. The suppliers of this kind of goods are mainly some small formal knitting factories. Don't give up quality requirements in pursuit of low prices. The share of this kind of goods in shopping malls reaches about 25%.

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★ 3 sample shopping mall planning books

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