Shenzhen today 0 down payment to buy a house publicity screen, the project urgently issued a statement. ...

The Shenzhen property market has thrown out heavy news.

At noon today (August 1 1), Shenzhen's intermediary circle of friends began to promote a project in Longgang District, "three rooms and zero down payment". The reporter of China Business Daily confirmed this news from many intermediaries.

Image source: intermediary circle of friends

Pay a deposit of 6,543,800 yuan in advance, and the remaining five years will be divided into stages.

Mr. Bai, the intermediary, told reporters on WeChat that the project is a new city, Moyue City, which can be paid down without interest, and will be delivered at the end of next year.

Yang Jingli, another intermediary, also told reporters through WeChat that the project has signed an agency contract with their company, with a commission of 3 points.

Regarding the details of the specific "0 down payment" activity, Yang Jingli said that a notice was issued today, with a deposit of 654.38+10,000 yuan, and the third-party small loan company could lend the customer up to 1 10,000 yuan. 6.5438+0 million yuan should be repaid on the day of lending, with a term of five years, 6.5438+0 million yuan every six months in the first four years, and 50,000 yuan every six months in the last year. The activity is limited to 4 buildings, tentatively from August 1 1 to August 14.

It is reported that the new city Jin Yue is located in Zhutongshi District, Wulian Community, long gang zhen, Longgang District, and is a part of the "Urban Renewal Unit of Wulian Zhutongshi District".

According to the inquiry of Shenzhen real estate information platform by the reporter of National Business Daily, the developer of the project is Shenzhen Shenrunchuan Industrial Co., Ltd. (hereinafter referred to as Shenrunchuan), the property management company is Shenzhen Xincheng Property Management Co., Ltd., and Xincheng Jinyuecheng obtained the pre-sale permit twice on March 29th and July 20th, 2 1 year, respectively, and will launch a south-facing three-bedroom apartment with a construction area of 7896 square meters, with an average filing price of about 39,500 yuan/year.

According to Qixinbao, the shareholders of Shenrunchuan are Shenzhen Hongzhuozhi Investment Consultant Co., Ltd. (hereinafter referred to as Hongzhuozhi) and Shenzhen Xincheng Yuan You Industrial Development Partnership (limited cooperation), with the shareholding ratio of about 99% and 1% respectively. The shareholder of Red Zhuo Zhi is Hongwei Guangdong (Hong Kong) Co., Ltd., and the two major shareholders of the latter are Huajian International Industry and Xincheng Real Estate Group, with a shareholding ratio of about 80% and 20% respectively.

The property has been "locked"

However, just as the intermediary circle of friends brushed the screen, Guan Wei of the new city Moyue City issued a solemn statement this afternoon on "false information about the down payment of the project".

"Recently, we received feedback from customers and peers, and the market released false information about the down payment installment of the project through channels such as the Internet, misleading buyers. We have always been committed to fair competition, healthy and stable real estate market, and sold the project products in strict accordance with relevant regulations. There will be no down payment in the sales process. "

Image source: project official micro

Sales office staff also told reporters that there is no exact news that you can buy a house with a down payment of 0.

According to the platform of Shenzhen Housing and Construction Bureau, the unsold houses approved in July and at the end of March have been "locked by the sub-bureau".

Official website's explanation of "regional bureau lock-in" is that the housing sales system is locked by the regional bureau because the house is in a state of restricted purchase or the developer violates regulations.

In fact, the reporter also learned in the interview that this is not the first time the project has issued a solemn statement about low down payment, advance payment for house purchase and tea fee.

On June 23rd, New Town Jinyue City issued a solemn statement. In view of the recent false propaganda of some intermediaries to attract customers, such as low down payment and buying houses with advance payment, our project solemnly declares that it will never tolerate false propaganda. Please ask experts to standardize the propaganda and not make false propaganda to attract the attention of the market and affect the work order of the project.

Previously, the sales channel of the project also released a poster of "down payment of 600,000 yuan to buy a three-bedroom apartment in Quannan, Shenzhen", and suggested that workers urgently need to pay back the money when they arrive at the house, and they must sign the contract on time within 7 days. This has also been questioned by the market as reducing the down payment in disguise.

Interestingly, however, many posters about the price reduction promotion or low down payment of the project did not indicate the name of the project, only the price reduction information of the project.

At the same time, when the reporter asked the marketing director of an intermediary company for verification on today's "solemn statement" news, he said that this discount could have been a down payment of 6.5438+0 million yuan long ago, and the developer would help the buyers subsidize 300,000-400,000 yuan. This time, it only changed the part of 600,000-700,000 into stages.

Regarding this "solemn statement", Yang Jingli said that before the down payment was reduced by 300,000 yuan, our company conducted two transactions. As for the transaction process, Yang Jingli said that the down payment will be paid first, and the developer will return 300,000 yuan to the customer card after completing the formalities.

A house that is difficult to sell.

For many projects, such as work arrival, down payment installment, down payment loan, etc. Zhou Zhengfeng, a lawyer of Huashang Law Firm, analyzed in an interview with reporter WeChat today that it is an act of increasing financial risks for developers to provide customers with down payment loan financing, increase the leverage of buying houses and break through the housing credit policy in disguise, which is essentially a means for developers to finance in disguise. It is impossible for developers to promote a property that sells well with a down payment of 0.

Li, chief researcher of the Housing Policy Research Center of Guangdong Urban Planning Institute, believes that many projects with low down payment and low down payment have come out to refute rumors, but in fact, such projects with zero down payment have not been seen before in Shenzhen, reflecting the current low market sentiment and lack of confidence.

"Market behaviors such as low down payment and down payment loans are suspected of breaking through differentiated housing credit policies and amplifying leverage, which may lead to financial risks such as supply failure in the future." Li analyzed.

According to Le Youjia's data, in the first half of 2022, the Shenzhen property market sold 26,000 sets, a year-on-year decrease of 28,000 sets. Among them, the new house network sign 16 126 sets, both the chain and the year-on-year decline reached 40%; Only 9965 sets of second-hand houses were sold, which was 202 1 down 19% in the second half of the year and 65% down year-on-year.

In July, the transaction volume of new residential buildings did rebound slightly, but it was still at a low level compared with the past.

According to the data of Shenzhen Zhongyuan Research Center, in July, 4,337 sets of commercial housing were signed online in the new housing market, down 19.7% from the previous month. 33 sets of residential online signs17 sets, up10.3% from the previous month; 36 1 set of luxury homes, a decrease of 29.8% from the previous month; 6 sets of commercial and other online signboards15 sets, down 7 1. 1% from the previous month.

In such a market, the pressure and competition of selling houses are growing. In July, Shenzhen approved 12 projects, including 12 residential projects and 12 market projects, with a sales area of 519000m2. More than three of them have become suppliers in Longgang District, and many projects such as large-scale price reduction and promotion are located here from the market.