Relationship between real estate and property management

Property management is a derivative of comprehensive development of real estate. As the consumption link of the real estate market, property management is essentially the continuation and perfection of the comprehensive development of real estate, and it is a socialized and professional service model.

Property management is mainly engaged in property development and construction, while property management is mainly engaged in property maintenance, environmental greening and service to owners. The nature of property management is to develop property, and the main task of property management is after-sales service. Therefore, property management is the inevitable product of the development of the real estate industry to a certain stage. China's property management is also the derivative result of the rapid development of the real estate industry since the reform and opening up.

With the development of economic system reform, especially the paid use of urban land and the commercialization of housing, the real estate industry in China has recovered from the long-term welfare contraction and has risen rapidly. However, the traditional real estate management system has not adapted to the development of the real estate industry, and the development of the real estate industry calls for the reform of the real estate management system, which can be explained from the following four points:

First, with the gradual implementation of the commercialization of housing, the multi-property relationship formed after the sale of various types of housing makes the traditional maintenance management method based on property rights, departments and plans no longer meet the needs of real estate development, and a new set of management methods must be formulated from the system.

Secondly, with the improvement of the privatization of residential buildings and hotel buildings, people have higher and higher requirements for property maintenance, conservation and security, and need more and more professional management and services.

Third, the construction and development of residential quarters have mushroomed. How to give full play to the overall function of residential quarters and create a comfortable, beautiful, harmonious and safe living environment? The original real estate management system and management organization can no longer meet this need, and a unified and comprehensive management organization is needed.

Fourthly, with the increasing foreign investment in real estate, the traditional and backward real estate maintenance management model can no longer meet the needs of modern building maintenance management. Foreign investors are worried that they may face the negative effects of premature aging of real estate after investing in real estate, thus losing confidence and restricting the further development of the real estate industry.

In short, the rapid development of the real estate industry calls for a new management model. Socialized and specialized property management has been running internationally for more than a century. This kind of property management mode, which integrates management, operation and service, is booming with the rapid development of China real estate industry with its infinite vitality.

Second, the impact of property management on real estate management

As a derivative and continuation of real estate development and operation, the quality of property management and service will directly affect the prospect of real estate development and operation. The impact of property management on real estate management mainly includes the following points:

First, it is conducive to the sales and promotion of real estate. With the improvement of people's living standards, people pay more and more attention to the working environment and living environment. Good property management services can bring people a comfortable, beautiful and safe working and living environment; On the contrary, people feel uncomfortable, and even feel that "buying a house is equal to buying gas." At present, more than 70% of Guangzhou real estate complaints are about property management. Property management projects have been selling well, and some property management projects have even been "dead fire". Thus, property management has a very direct impact on real estate sales.

Second, it is conducive to the preservation and appreciation of property. From the perspective of wealth accumulation, good property management can prolong the service life of the property and give full play to the use value of the property. Lack of good property management will often lead to the poor operation of the internal facilities of the property, accelerate the physical wear and tear of the property, consume the use value of the property in advance, and cause great waste of wealth.

Third, it is conducive to the development and improvement of the real estate market. The benign development of socialization and specialization of property management is compatible with the economic system reform of comprehensive real estate development, which organically combines real estate development, management and service, and has the function of prospering and perfecting the real estate market.

Fourth, it is conducive to improving the reputation of real estate comprehensive development enterprises. Property management is real estate after-sales service in a broad sense. Good property management can give full play to the overall function of property facilities and their environmental benefits, promote the improvement of living environment, and thus contribute to the harmony of interpersonal relationships. High-quality property management itself can relieve the worries of owners and renters, enhance their confidence in real estate development enterprises, establish a good image of real estate comprehensive development enterprises in the public, and is also the most vivid and affordable advertisement for enterprises, which has the function of improving the reputation of real estate development enterprises.

Fifth, it is conducive to promoting the development of export-oriented real estate economy. Property management is the only way to speed up the development of China's real estate and catch up with the international track. It is also a necessary measure to improve the investment conditions and environment in Chinese mainland, and it can promote the development of export-oriented real estate and foreign-related economy.

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Reference property management network