How to write a thesis on scenic spots

Taking the event marketing of China tourist attractions as an example, this paper analyzes the classification, background and reasons of event marketing of China tourist attractions. This paper expounds the remarkable effect of event marketing in the management of tourist attractions. After studying and analyzing the present situation and existing problems of event marketing in China's tourist attractions, this paper puts forward corresponding countermeasures and strategies. Be sure to have examples and be rich, so that tens of thousands of words are no problem. Just look up specific examples on the internet.

Related articles, enrich it and follow the routine of the paper.

Article 1:

There are many problems in the development and management system of scenic spots in China, which are related to the short development time of tourism in China, the imperfect management system of scenic spots in China and the shortage of funds for the development of scenic spots. Let's analyze it in detail below.

(A) the development system of scenic spots is the crux.

The present situation of the management system of scenic spots in China: the establishment of people's governments and management committees in scenic spots has been implemented in scenic spots all over the country, especially in famous scenic spots for more than 0 years.

During the period of 10, various scenic spots gradually explored management modes and methods suitable for local tourism development according to their local actual conditions and basic conditions, and summed up many good experiences. However, due to the unbalanced economic and social development in various regions, especially because China is in the period of political and economic system reform in recent 10 years, the country has gradually transitioned from a planned economy system to a market economy system. The reality has undergone fundamental changes with the economic system background of formulating national and local regulations in that year, which has led to a thorough change in the interest-driven mechanism of scenic spot development, construction and management. In addition, the laws and regulations formulated by the state and local governments at the beginning were incomplete and did not match. With the gradual improvement of the current market economic system, the management of scenic spots in various places has appeared problems in varying degrees, which are not suitable for the development of tourism, bringing difficulties to the protection, development and construction of scenic spots, and also making it difficult for the development and construction of new scenic spots to operate in accordance with the requirements of market economy.

At present, there are some problems in the two basic management systems of people's government and management committee. Mainly in the following aspects:

1. The management organization of tourist attractions is huge and bloated, and its energy is scattered.

The establishment of the people's government at the county level scenic spots, scenic spots by the government administrative power management, with legislative and law enforcement power. Therefore, all institutions established by the people's government should be established accordingly, resulting in huge institutions, bloated personnel and low efficiency. As the first-level people's government, it must manage the economic and social issues such as the national economy and people's livelihood in the scenic spots, such as schools, hospitals, urban population employment, family planning and industrial and agricultural development. It greatly distracts the energy of the leaders of scenic spots, making them unable to concentrate on the construction and protection of scenic spots. The scenic spots managed by CMC mode can not enjoy the administrative power of the people's governments at or above the county level according to law, so they do not have the qualification of law enforcement subject and have no independent management rights such as public security, industry and commerce, taxation and finance. Due to the lack of management authority granted, the management of scenic spots is not enough, which is not conducive to the development and construction of scenic spots.

2. The management of scenic spots is seriously fragmented.

Many national scenic spots have set up people's governments at or above the county level, and they are also troubled by the division of management authority. For example, the people's government established in Wulingyuan Scenic Area has smooth management power over Tian Zi and Suoxiyu, but it cannot effectively manage Zhangjiajie National Forest Park in the scenic area. Zhangjiajie National Forest Park Management Office is a public institution under the dual leadership of the Zhangjiajie Municipal People's Government and the Provincial Forestry Department, which is at the same level as the Wulingyuan District People's Government, so there is a problem of multi-head management of two department-level management institutions in a scenic spot. Zhangjiajie National Forest Park does not have the administrative function of planning and construction. Although Wulingyuan District Government has administrative functions, it cannot supervise and manage the forest park area, which leads to the disconnection between the planning and construction of the forest park area and the overall requirements.

The scenic spots with county-level people's governments are still the same, and the scenic spots in the form of management committees are even more troubled by the division of management authority.

3. The laws and regulations of scenic spot management are not perfect.

The management laws and regulations of scenic spots are not specific enough, lacking operability, compatibility and unity. The law enforcement team is not strong enough, the level of law enforcement is low, and it is impossible to enforce the law against illegal events in the scenic spot, to rectify or dismantle the construction projects that affect and destroy the image of the scenic spot according to law, and to eradicate environmental pollution according to law.

4. The original residents (villages) in the scenic spot are difficult to control.

Almost all the scenic spots have farmers living in the world. At present, except for a few farmers, more than 80% of the residents (villages) rely on tourist reception services to get rich. The population of farmers in scenic spots is gradually increasing, and they hope to expand their operations. When children grow up, they need to live in separate houses, and the original houses can't meet the living requirements, which leads to farmers' inability to build houses in the scenic spot, which is very harmful to the tourism resources and environment of the scenic spot. In order to protect tourism resources, many scenic spots plan to relocate the indigenous farmers in the scenic spots, but the relocation cost is too high for the general scenic spots to bear, and the protection of tourism resources in the scenic spots is threatened.

5. The funds for scenic spot construction are insufficient and the quality of personnel is not high.

Because the management system of scenic spots is not smooth, the legal environment is not perfect, the market funds dare not intervene boldly, and the state funding is gradually decreasing, resulting in insufficient funds for scenic spot construction.

Many scenic spots are located in remote areas, so it is difficult to attract talents, which leads to a shortage of scenic spot management talents and professionals.

The system is not smooth, which is a feature of China's current economic transition period, but it is a problem that must be paid attention to. System reform cannot be accomplished overnight, nor can it be expected to be completed as a whole at once. It has a step-by-step process, and some breakthroughs should be found.

It can be said that the management system reform of scenic spots is not only ripe, but also urgent, and should be the focus of the current system reform.

The system problem is a big problem in the development of tourist attractions, which has become the biggest obstacle to the development of tourist attractions in China, and the most concerned issue is the ownership and management rights of tourist attractions. In some places, due to institutional problems, the further development of tourist attractions has been restricted, and many investors who are interested in the development and investment intention of tourist attractions have also sighed. For example, the outsourcing of the management right of tourist attractions has once become a good model for many places to imitate, and some places have also promoted the development of scenic spots. However, because China's tourist attractions belong to construction, land resources, forestry, cultural relics and other departments, after the outsourcing of tourist attractions, the relevant departments will object, making the outsourcing of tourist attractions a sensitive issue. Therefore, it is urgent to establish a coordination mechanism to solve these problems in order to promote the development of China's tourist attractions and further promote the development of China's tourism industry.

(B) scenic area development funds are the bottleneck

The development funds of scenic spots used to be the bottleneck of the development of scenic spots in China, and the lack of funds will seriously affect the development of scenic spots, because in the process of scenic spot development, a lot of funds are needed for early investment and infrastructure construction, and the source of funds for scenic spot development is mainly the government, and the government's investment in scenic spot development is limited. Without a large amount of capital investment as the backing of its development, the development and construction of scenic spots are only rough, and the degree of development and supporting facilities are not in place, which will seriously affect the long-term development of scenic spots.

With the development of market economy and the reform of financial system, a large number of idle funds have accumulated in society. The holders of these funds are looking for investment everywhere. The rapid development of tourism makes them confident to invest their funds in the development of tourist attractions, which brings hope for the development and development of many tourist attractions in China. On the one hand, tourist attractions use idle funds in society to carry out development and construction work, ensuring sufficient funds. On the other hand, improve the utilization rate of social funds, thus fundamentally solving a series of problems caused by the serious shortage of funds. However, if the relevant system cannot support the business model of separation of ownership and management rights, it will cause difficulties in practical operation.

So fundamentally speaking, although capital is the bottleneck of the development of tourist attractions, there is not enough capital investment, and the construction and development of scenic spots are only short-term behaviors, which cannot guarantee the long-term development of scenic spots. But with the deepening of China's market economy, the real problem lies in the system.

(3) The development and protection of scenic spots are the key points.

The ecological environment of tourist attractions is fragile, and the development of tourist attractions will have a certain impact on its ecological environment. If it is not properly developed, it will cause great damage to the ecological environment of the scenic spot. Especially for cultural tourist attractions, it will also cause damage to cultural relics and other resources with scientific research and archaeological value.

In the process of developing tourist attractions in China, there are indeed some problems in some areas, such as rushing headlong into it, blind development, and repeated construction at close range. In some places, the number of tourists in the peak season is out of control, white pollution, and cultural relics and historical sites have been repeatedly destroyed. These problems in the development of scenic spots should be solved through correct guidance and corresponding control, but the destruction of ecological environment and cultural relics can not be completely attributed to the development of tourism. The development of tourist attractions is closely related to the protection of ecological environment. Development is not giving up protection, and protection cannot give up development.

Under the background of market economy, the protection of scenic spots should at least study its philosophical basis, mass basis and capital basis. The protection of scenic spots does not mean that nothing is allowed to move, and the protection of immobility has never existed. The protection of scenic spots must follow the objective law of natural growth and decline of scenic spots resources and the objective law of tourist orientation stipulated in the definition of scenic spots. Therefore, dynamic protection is the philosophical basis of scenic spot protection.

First, the scenic spot can move, which is the premise;

Second, the scenic spot must be relocated as planned, which is fundamental;

Third, moving scenic spots should be done according to law, which is a guarantee.

Planning is the general program and basis for the protection of scenic spots. Tourist attractions are a valuable resource. If it is not developed, the value of resources will not be reflected. The key is to deal with the relationship between the development and protection of tourist attractions.

Therefore, the development and construction of scenic spots in Scientific Outlook on Development is the main method to solve disputes. Specific measures include administrative collection, such as collecting resource maintenance fees; You can also set up a property management company; You can also divide the responsibility area in the form of three bags in front of the door, so that the right to protect resources can be integrated into the right to operate and manage, and the obligation to protect resources can be equal to the right to enjoy resources. The protection of scenic spots is a systematic project, and it is a real great achievement that has contributed to the present and blessed the future. The harmonious development between man and nature is positioned as the core issue of tourism resources development and protection, so as to obtain good economic, social and environmental benefits.

The second part: the farmhouse tourism market has development potential.

Experts believe that farmers' tourism in eastern China has begun. Among the 400 million people in the eastern region, farmers account for nearly 200 million, which has become an important part of China's tourism market. Farmers' tourism in the central region has just started. Some peasant entrepreneurs and some rich peasants have now entered the ranks of tourism, while the peasant tourism in western China is in the stage of gaining momentum.

Wei Xiaoan, a senior researcher at the Tourism Research Center of China Academy of Social Sciences, believes that China's farmhouse tourism market has the characteristics of diversified tourism purposes, diversified tourism modes, regional differentiation and hierarchical consumption. These four characteristics make the farmhouse tourism market different from the urban tourism market, but it is still difficult for current tour operators to value the farmhouse tourism market, which means they will give up many business opportunities.

According to experts' analysis, from the current characteristics of farmers' tourism, sightseeing is only one aspect. More importantly, they hope to find various business opportunities and form various new markets in the process of sightseeing. Therefore, farmers' tourism will form a colorful situation in the future. "There are many students around who estimate and realize the huge amount of this group, so I think everyone should pay attention to the market of farmhouse tourism.

Part III: Writing style of graduation thesis.

First, the meaning of writing style

The style of writing is the ideological style embodied in the article, or a certain social atmosphere in the article writing.

People's consistent attitude and behavior in a certain aspect is called style. There is also a problem of writing style in graduation thesis writing, and the writing style we show in graduation thesis writing is the writing style. People's writing style is closely related to the world outlook, and the writing style of graduation thesis is no exception. What kind of thinking, position and style a person has, what kind of writing style he shows. Feng, a wise man, said in Miscellanies of Rain and Air: "Writing is like a man! People are like people! " In other words, write what kind of article you are. If the thought is correct, the attitude is clear, and the writing is appropriate, the writing of the paper will be accurate and distinctive; If you are full of vigor and sharp thinking, writing a paper may be more lively; A flashy person will never write a paper simply; A person with poor thoughts must write an empty paper. The style of writing is not an individual article phenomenon, but a universal and tendentious literary atmosphere. The writing style of graduation thesis should be the reflection of certain spirit of the times and social fashion in the thesis, and should be the consistent expression of some people with the same or similar world outlook, ideological style and thinking method in the thesis writing.

There are both connections and differences between style of writing and style of writing, and they cannot be equated. Style of writing is style of writing. The style of a paper refers to its characteristics and style. We can ask the author to establish a good style of writing, because this is the minimum requirement for the author, but we can't ask every author to have the same style, because style is the expression of the author's creativity and maturity. We ask every author to establish a good style of writing and abandon the bad style of writing; However, it encourages diverse styles and advocates flowering styles.

Second, the performance and elements of writing style

(A) the style of expression in the paper

1. The writing style of the paper.

Good writing style and bad writing style are prominently reflected in three aspects, namely, truth and hypocrisy, enrichment and emptiness, freshness and triteness.

(1) Truth and hypocrisy.

Truth means that the material of the paper has both objective reality and historical inevitability. As Lenin pointed out, facts are "things that speak louder than words" only by "grasping facts from the sum of facts and their connection"; However, if the facts are "piecemeal and randomly picked out, then the facts can only be a kind of child's play, and even this kind of child's play is not as good as it is" (Complete Works of Lenin, Volume 23, page 279). Therefore, the materials that make up the thesis must be authentic and reflect the historical inevitability.

Hypocrisy is a departure from the facts that must or have happened, and the materials in the paper go against the facts.

② Enrichment and emptiness.

Enrichment means rich content. On the premise of enriching the truth, express the true facts accurately. Marx said that the rich style of writing should be "three more": "speak more clear opinions, pay more attention to some specific facts and provide more practical knowledge." (The Complete Works of Marx and Sigmund, Volume 27, page 436) When writing a graduation thesis, we should put forward clear questions, analyze them concretely and solve them reasonably, and strive to speak with facts, convince people by reasoning, and integrate theory with practice.

Empty is empty, empty is nothing to say, nothing to say or unrealistic. Comrade Mao Zedong once listed "false talk about the country" as the first charge of stereotyped Party writing.

8 fresh is not fresh.

Novelty means that the theme of the paper is correct and innovative, and the material of the paper is novel and unique, and it does not tamper with the views of predecessors or attack other people's literary thoughts. The requirements for graduation thesis are diverse, fresh and unique, and everyone's graduation thesis should strive for innovation.

Obsolete means that the graduation thesis is old and absurd, and the materials are similar and not fresh. The stale style of writing spreads stale ideas, poisons people's thoughts and consciousness, creates a decadent atmosphere and suppresses people's creativity.

2. Writing style in the form of papers.

Form is restricted by content, which affects the expression of content. The style of writing is reflected in three aspects.

(1) is novel and ancient.

Novel forms are helpful for the graduation thesis to fully express fresh content, which requires novel forms to express. What we mean by striving for novelty is not artificial, but based on nature and adapting to fresh content.

Old-fashioned, old-fashioned things. The same old-fashioned paper form cannot show the ever-changing and ever-changing world. The form of scenery is always combined with stale content, but it conflicts with novel content.

② Quality supplement and glitz.

Simple means simple but not colorful. Flashy and gorgeous, but not true, pursuing gorgeous rhetoric, not practical.

(2) accurate and lengthy.

Rigidity means expressing as much content as possible in as frugal words as possible. Writing a graduation thesis requires that the words are not greasy, concise, and "keep the promise and get rich". Lengthy means to express less content in a long space. In Liu Zhiji's words, it is "empty talk, spread gossip widely."

(B) the elements of writing style

1. The epochal characteristics of writing style.

The writing style of the thesis is a reflection of the spirit of the times and social atmosphere. It was always the product of political life at that time, which was determined and restricted by the political situation. In other words, the style of writing is always branded with the imprint of the times. Take the writing style of the May 4th Movement as an example. From the late Qing Dynasty to the May 4th Movement, great changes have taken place in the article, with vernacular Chinese replacing classical Chinese. This change in writing style is enormous and unprecedented. The main reason is spiritual liberation. At that time, such an atmosphere was formed: freedom of thought, academic democracy and spiritual liberation. On the other hand, the style of writing will also have a negative effect on political thoughts and social customs, which can directly or indirectly have a certain impact. For example, during the ten-year turmoil of the "Cultural Revolution", "great stereotyped writing" was extremely popular and played a very bad role, which also showed the great influence of writing style on the times from the opposite side. The popularity of "stereotyped writing" in this period had a bad influence on the political life and social atmosphere at that time.

2. Personal writing style.

For an individual, the formation of writing style is a comprehensive reflection of the author's own position, viewpoint, ideological style, mental outlook, cultural accomplishment, writing purpose and attitude. The ancients said that "writing is like a person" and "knowing people by writing" are all the same. Therefore, the style of writing and personal style are inseparable.

3. The national characteristics of writing style.

National style permeates the style of the times, which is an important factor to form the style of writing. Writing a paper should use national forms, that is, language characteristics, organizational structure, various expressions, etc. , so that the style of writing has national characteristics, China style, China style. National characteristics are not immutable, it should not only inherit the old traditions, but also innovate and develop constantly. In fact, foreign cultures have been introduced since ancient times, and national characteristics have been formed through exchanges and integration with foreign cultures.