He: Hechuang speeds up the product layout and launches at least one new model every year.

High-end Interview with Guangzhou Auto Show 2021119 Guangzhou International Automobile Exhibition opened with the theme of "New Technology, New Life". Under the double challenges of epidemic situation and chips, mainstream automobile brands gather in Guangzhou to paint a vision for the future intelligent and electrified transportation, and also inject confidence and vitality into the sustainable development of China automobile industry.

On the first day of the auto show, the new force car released two new concept cars-Coupe Concept-S and MPV Concept-M. According to He, the chief technology officer of the car, these two models will be mass-produced in the future. At the same time, in the next five years, Hechuang will launch new models at a rate of not less than one model per year.

Since the Pearl River Investment Management Group increased its investment in Hechuang Automobile this year, Hechuang Automobile began to usher in a new round of development opportunities. Before the EDG team won the championship, co-creation as a sponsor also received a wave of attention. In the future, according to He, Zhujiang Investment Management Group will continue to empower vehicles in the whole scene by relying on its own resources.

The following is an interview record:

Automobile production and marketing. Com: Today, Hechuang Automobile released two new pure electric concept cars. Could you please introduce it in detail?

Ho: These two cars are coupe Concept-S and MPV Concept-M respectively. They are based on the aesthetics of the national tide, perfectly integrated into intelligent ecological technology, showing the beauty of the collision between trends and intelligence, and empowering young people to dare to pursue their dreams and find a better life, poetry and distance.

Concept-S is inspired by the meaning of the Chinese character "Sa", and the heart of "Sa" is like the declaration of blood of generation Z, which shows the publicity and romance of young people when they treat life. The dynamic posture of the car body shows the passion and vitality of young people, and the sharp corners of the eyes represent firm beliefs. It skillfully combines the dream-chasing attitude and spirit of Z generation with the design language, showing the style of going forward bravely and burning the bridge.

The design of Concept-M is inspired by the Chinese character "Hong", which contains the idea of "all things are one", emphasizing the magnificent world outlook and the boldness of still water and embracing the world. Concept-M's "Hong" in modeling, the parameterized front face symbolizes the opening of the intelligent future. The dynamic lighting language illuminates the sense of dimensional science and technology of the whole vehicle, and also embodies the grand ambition of Generation Z to embrace the world and explore the infinite future.

In the future, Hechuang Automobile will launch new production models based on these two concept cars. In the next five years, we will gradually introduce a variety of new energy intelligent networked cars according to the rhythm of not less than one new product every year. We plan to launch a brand-new model next year, so stay tuned.

Automobile production and marketing. Com: At this auto show, Hechuang also described a very futuristic scene brought by the H-VIP intelligent driving interconnection system. What are the specific arrangements?

? Ho: "Tide" and "Wisdom" are the directions of our brand development and product research and development. Besides "tide", "wisdom" is an important part of the future. H-VIP intelligent driving interconnection system is an important hand and carrier of our intelligence. Let's review the development of mobile phones. At first, it was a communication tool, and gradually the mobile phone became a smart terminal. Cars are electrified first, then intelligent and networked, which is the most potential sector for the future "new four modernizations".

Our H-VIP intelligent driving interconnection system is based on the full-scene vehicle domain ecology of HYCAN aggregation, and through the integration of two cutting-edge technologies, namely VI(Voice Intelligence) intelligent voice interaction and IP(Intelligence Pilot) intelligent assisted driving, as well as three electric systems, it builds a full-scene intelligent travel ecology for users.

Based on the self-developed technology H-VIP intelligent driving interconnection system, Hechuang Automobile builds a full-scene car-domain aggregation ecology for users, and through seamless connection with the smart life created by Zhujiang Investment Management Co., Ltd., it strives to realize the beautiful vision of * * * enjoying a pleasant and intelligent travel experience and make life full of imagination.

In addition, Hechuang Auto's strategic partners cover the upstream and downstream enterprises of the entire industrial chain. In the future, with Hechuang Automobile as the matrix center, all parties will work together to build HYCAN technology ecological matrix to build a more perfect travel life ecology for users.

Automobile production and marketing. Com: What empowerment will the future joint venture Pearl River Investment Management Group provide in terms of the aggregation ecology of the whole scene?

He: The Pearl River Investment Management may give you more impression of a real estate company, but the Pearl River Investment Management is not only a real estate company, but also one of the earliest comprehensive groups engaged in large-scale energy and infrastructure investment in China. With strong financial strength and resource advantages, it is constantly transforming into new infrastructure, new energy and intelligent technology, which will provide application scenarios and resource guarantee for the rapid development of smart car projects.

We will set up exclusive parking spaces and energy replenishment stations in Zhutou and Hesheng properties and highways. In addition, we will also open all sections of Heshenghui Shopping Mall. For example, if you leave for Heshenghui Shopping Mall, enter the "third space" of Hechuang Automobile Intelligence, and log in all the applications in the car through voiceprint recognition, it will automatically help you plan the route to Heshenghui, arrange and create exclusive parking spaces. You can also book the coffee you want in advance in the car, and the merchant will prepare it for you in advance. You can pick it up at the destination without waiting. We will continue to explore the potential of parking and charging vehicles in the community and the ecological beauty of cars. In addition, by using big data to find people, we will pay more and more attention to health and will continue to link medical care with ecology. At present, it has launched a parking ecology based on the cooperation of car factories with Bosch and others.

In September this year, Hechuang Automobile, together with major strategic partners, conducted an ecological field test of automatic parking service in Shanghai Wujiaochang Heshenghui underground garage. This is the first time that Hechuang Automobile is equipped with automatic parking service technology on production models and Z03. It is expected that demonstration operation bases will be gradually set up in more key cities next year, so that everyone can feel the smart parking ecology brought by Hechuang Automobile. Welcome to make an appointment then.

Besides, people like Bi Li are also our partners in the culture and content of car use. For example, our shareholders are also one of the shareholders of Miley Miley, so we may have some cooperation with Miley Miley, mainly through our shareholders. The most direct thing is to connect some products with the ecology of our cars, which will help us to link young people and produce content that many young people like.

Automobile production and marketing. Com: After EDG won the championship some time ago, Hechuang Automobile, as an important strategic partner of EDG, has also received great attention. With such a good start, how will the two sides continue to cooperate in the future?

He: Deeply cultivating the e-sports culture favored by generation Z and creating * * * life with young people is the initial intention of building a car together and the core of seeking differentiated competition under the wave of electrification. With the continuous advancement of the new four modernizations, Generation Z will become the main consumers of intelligent networked new energy vehicles and the main participants in the era of "national e-sports". As a cutting-edge player on the intelligent networked new energy automobile track, Hechuang Automobile aims at the emerging soil of e-sports culture, chooses domestic head e-sports team IP EDG to cooperate, opens up communication links, actively embraces young people, and makes more users feel Hechuang Automobile's three-dimensional and easily perceived tide wisdom. Chaojing Group, a subsidiary of Zhujiang Investment Management, a shareholder of Hechuang Automobile, will provide cultural empowerment for Hechuang Automobile, gain in-depth insight into the preferences of young users, and narrow the distance between Hechuang Automobile and Z generation users.

We are very close to EDG in spirit and culture. For example, we regard "tide" as an important development direction. Young people like e-sports, and young people like to be positive. In fact, it is consistent with our brand and style, and the concept is the same. As a veteran team of LPL, and as an e-sports "core monument of life" in the hearts of many young people, EDG has always maintained an enterprising spirit of tenacious struggle and never giving up. The modern life attitude conveyed by this "chivalry" and e-sports spirit coincides with the wisdom gene of Hechuang Automobile and the concept of actively embracing young people and constantly exploring more possibilities for future travel with an enterprising attitude.

EDG Champion Car and Chuangz03 are products of Hechuang Automobile, EDG and millions of users. The production version of * * * creates a diamond-shaped air intake grille on the front face, a through taillight at the rear, and the interior color matching decided by ESP at home. In the future, we will join hands with EDG to create more products with users.

In the future, Hechuang Automobile will also explore innovative ways of cross-border linkage between smart travel and e-sports, bringing more interesting and interesting interactive experiences to young users. Hechuang Automobile will also build a brand experience center with EDG elements nationwide, and bring new social experiences to young users by strengthening offline scenes.