Catering planning

Article 1 of catering planning 1. Purpose of opening activities:

1, set up the public image of 1.5 experience store for teenagers, and win the attention of major media.

2. Gather popularity through the opening activities, show the brand-new image of the young people's vision recovery 1.5 experience store, and improve their popularity.

3. Strengthen the local influence of 1.5 Youth Vision Recovery Experience Store and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities and improve the communication effect.

Second, the early publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only by doing a good job of early publicity can we ensure the success of the opening activities. We should have this awareness ideologically, and don't be careless in the early publicity, otherwise it will have no effect.

The way and specific operation of pre-publicity:

1, surrounding community publicity:

Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. Set up a stall in the community and be a Yi Labao. The purpose of the publicity group is only to let customers fill in the reservation form and leave accurate information through one-on-one publicity with customers two weeks before the opening, and finally guide customers into the opening site.

(2) Divide the area where the store is located, and basically achieve a balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is the number of customers who guide into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of consultants.

(3) Community publicity content: 1.5 overview, product introduction, myopia hazards and detailed introduction of opening activities. It is worth noting that after knowing the situation of prospective customers, we should collect, sort out and follow up, and keep in touch with the store guide to find a suitable starting point to prepare for the rapid signing of the bill when opening. The day before the opening, the consultant should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

2. Around the school: The school is the most effective channel for our products. It is best if posters or outdoor advertisements can be laid around the school in the early stage. Let parents and students know in advance that there are good products to use and good gifts to receive; Without this advertisement, it is necessary to talk about the free trial mode of parents waiting for their children to leave school one by one or one by two. Don't talk too much, otherwise parents won't remember clearly and children will ignore you when they come out. Tell him some important information. If you can leave customer information, you'd better make an appointment directly. Be careful not to distribute single pages blindly, which is invalid. There are too many leaflets on the main road now. How many books can you read carefully?

3. Publicity materials: The design of publicity materials should be clear at a glance, and the theme of the activity is obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, professional title and telephone number for appointment (advance appointment can be provided);

B. content of preferential activities;

C, myopia hazards, product special effects;

D. information about the way to participate in the opening lottery and the distribution of gifts.

4. Temporary notice of newspapers and TV media: publicity is carried out within one week before the start of the activity, which is generally temporary centralized publicity. Creating motivation is crucial.

5, of course, combined with the local actual situation, can also take other effective methods to promote. This can be performed by some drum bands, or the cartoon dolls of 1-2 can be invited to sing, give gifts and take photos together.

Third, the design of publicity content of opening activities:

1. Make a fuss about our product set. Because our gifts are all marked with prices, we can master them flexibly. For example, customers who buy products in the store will be given an eye protection pen with a value of 2 1.5 from 8 yuan and a bottle of blueberry lutein with a value of 198 yuan.

Because we want to expand the brand influence, we need more people to pay attention to us. Therefore, customers who go to the store to buy can save cash 100 yuan by scanning the QR code of the headquarters (or the dealer's own) and sharing an advertisement of product information in the circle of friends; Pay attention to the customers of the official Weibo, forward a related message, and reduce cash 100 yuan. Temporarily named "pick it up immediately" 100 yuan activity.

There must be a lucky draw when opening a business. You can set an acceptable bonus range for dealers (200 yuan-1000 yuan), which can be cash or goods, and you should also get some customized gifts of 1.5 as encouragement prizes. It is aimed at customers who fill in the real customer registration form and receive 1.5 vision restorer.

4. Trial competition, you can count the children who signed up for trial, use 15 days to restore myopia, and decide the ranking according to the number of rows on the myopia promotion table. Finally, according to the number of participants, prizes and gifts, as well as certificates or certificates can be set. Our clients' children like to compete at this age, and their parents encourage them. At this age, they don't care about bonuses, they only care about honorary certificates.

5. Public welfare activities. In the early publicity, you can pay attention to a few customers with relatively general family conditions, let them come to the store to experience and recover, and the products can be given to them. Word of mouth is very important. Let them leave photos and touching cases, or agree to send banners.

Four. Create an atmosphere for the opening ceremony:

Arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. It must be atmospheric when placed. Before opening, dealers can book flower baskets sent by other dealers in the group, and the headquarters will also send flower baskets for blessing when opening. Gifts should also be placed with momentum, piled up in large piles, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the atmosphere of the scene.

1, terminal layout:

(1) Peripheral blocks: dm sheets such as page opening and myopia warning are issued.

(2) Outside the store:

Display colorful flags marked with logo outside the door;

Put balloons in front of the door;

A big arch is set outside the door;

Set up a large theme exhibition board in front of the store to release the theme of the event;

Hang the opening banner outside the store.

(3) In-store

The shop was decorated with balloons and bouquets.

The store is equipped with service personnel to distribute gifts and promotional materials;

Set up a publicity desk at the relevant position in the store to display related gifts, promotional materials and souvenirs, and provide consulting services.

We will combine the layout of the terminal with the theme of the opening ceremony, but no matter what theme is promoted, our company strives to be "serious, meticulous, serious and comprehensive" in the venue. Many people come to the store for the first time, one is to see the image of the store, and the other is to feel the service.

2. Specific layout: (Reference)

The small gift distribution agency arranges a customer registration form: register some personal information of the customer (name, work unit, home address, contact number (please fill it in after receiving the gift).

Registration desk/sign-in pen and paper.

Tables and chairs

200 gifts

500 copies 1.5 promotional materials

20-50 balloons

Poster, Yi Labao

Unified configuration of souvenirs such as staff.

Red Ribbon

chest card

1.5 consultancy service

Verb (verb's abbreviation) Training and arrangement of opening personnel:

On-site consultants should be put in place. Apart from distributing information, they should also be responsible for maintaining order at the scene. It is best for consultants who entered the community communication in the early stage to send information. They can eliminate the strangeness of customers who have already advertised, directly guide these customers into the store, and make psychological preparations for signing the bill, with a high success rate.

Be sure to train the participants in the activity in place in the early stage to understand all the knowledge about products and myopia. Otherwise, once customers ask questions and can't answer them on the spot, they will lose customers and lose their image. Many dealers choose to open stores after renovation, not realizing the importance of this process.

Six, on-site control:

Worries about the weather; Hydropower layout; Special persons in different product fields are responsible for the preparation and supplement of relevant materials.

Food and Beverage Planning Part II: Time

65438+Night of February 24th

Second, the target population.

About 100 people, senior managers and related personnel of relevant units and agreement units, permanent guests, etc.

Third, the festival layout.

1. Christmas decorations with festive atmosphere are hung in the China hall and corridor of the South Building. The entrance of China Hall is decorated with Christmas grass, and the banquet hall is decorated for Christmas.

2. Place a 4m Christmas tree, Christmas decorations and lanterns in the lobby of Haoyuan.

3. On the evening of 24th, China Pavilion arranged a Christmas buffet, decorated with large sculptures and physical sculptures, and an employee distributed Christmas presents in Christmas clothes.

4. It is suggested to hold a lottery and a cultural performance during the reception, and a wine tasting competition can also be held to increase the interest of the reception. (The prize is decided by the hotel)

On the evening of May 24th, in the lobby of Haoyuan, some riddles were hung on the Christmas tree. The guests who ate in Haoyuan that night participated in the riddle guessing activity, and the winner won the prize.

6. It is suggested that the hotel contact the social welfare institute or the school for the blind to hold small charity receptions in the name of the hotel on the evening of 24th and on the evening of 3rd1February, and report them in local newspapers.

7. Make a "Christmas package" for publicity. Improve the attendance rate of individual customers, and also participate in the Christmas lottery. The two restaurants have also formulated a number of "Christmas package" menus. If the food consumption exceeds 1000 yuan, each table will be added with 1 bottle of wine, which will be given by the etiquette staff.

8. It is suggested to carry out a social welfare activity, such as donating% of the customer's spending on the evening of 24th to the welfare home as charity, collecting 10 charity enthusiasts to visit the children in the welfare home, and sending gifts, school supplies and daily necessities.

9. Invite relevant media to report on the event. This charity activity will help improve the visibility of our library, guide the public to care for and care for the socially disadvantaged groups, and advocate charity and love, which will help improve the reputation of our library.

Fourth, the activity schedule

1, 65438+February, 1-5, and formulate a specific layout plan.

2. 65438+February 1-8, and contact the media to make a publicity plan.

3. 65438+February 5-15. Decoration and layout of the hall and various scenic spots.

4. Cultural programs approved by 65438+February 5th-15th.

May, 65438+February, 65438+May 20th, determine the drinks and menu for the event.

On February 23rd, 6.65438, we will do all the work of the activity and determine the person in charge of each link.

7. The above activities will be organized and implemented by the Food and Beverage Department according to the overall planning of the hotel.

The third part of catering advertising planning copywriting planning background: this planning case belongs to "planning", and the main symptoms are as follows: (1) after the advertisement was placed in Yuen Long in the early stage of catering, the expected effect was not outstanding; Displayed as:

1, consumer customer continuity is not in place (that is, "hot" in general advertising activities and "cold" after advertising activities).

2. The positioning of its own brand (features) is not comprehensive enough, and at the same time it fails to form an effective appeal and a reputation of customers.

3. The sales method and service quality are similar to those of the surrounding catering industry, with no special features. Therefore, establishing a distinctive brand and positioning it effectively is a key point of this plan.

Planning purpose: positioning the enterprise as a brand, combining service quality with promotion means, pushing Yuanlang people to the market, achieving market visibility and increasing the number of consumers.

The implementation mode of planning purpose: starting from the available advantages, integrating packaging positioning, and combining the promotion of media and activities.

order

The development of business in Longgang, especially the development of catering industry, makes people pay more attention to diet.

The pursuit of culture has changed from simple satiety in the past to "commercial diet" (commerce), "enjoying diet" (that is, pursuing a sense of taste and service quality brought by diet) and "family reunion". People's psychology towards food has become more and more meticulous and complicated, which also poses new competition and challenges to the catering industry.

So, what should Yuen Long people do in the numerous competitions?

Market analysis:

Jiuzhou Food Street in Longgang has basically formed a pattern, with businesses such as "Prairie Prosperity", "Lailiya" and "Little Sheep" stationed, which has also created a competitive pattern. Of course, some of the above businesses already have a certain brand foundation, and have their own characteristics in product positioning, sales methods and customer resources; For people in Yuen Long, this is a competitive shock.

However, the formation of the scale of Jiuzhou Food Street, in people's minds, "If you want to eat, go to Jiuzhou Food Street." This also brings opportunities to merchants and people in Yuen Long.

Therefore, the implementation of this scheme starts with the packaging and positioning of Yuanlang people, and at the same time, through effective publicity, customers can "remember" and "appreciate" the food culture and service quality of Yuanlang people. Analysis of consumption behavior:

According to market adjustment, consumer behavior can basically be divided into:

1, business-focusing on business and relationships.

2, Xu Tianlun-the whole family came out to spend together.

3. Friends catch up.

4. lovers meet.

The above consumption forms not only pay attention to the characteristic quality, but also pay attention to the service content, food culture taste and atmosphere. Relatively speaking, the proportion of ordinary consumption is getting less and less.

The main competitors in this area are:

1, Lailiya Western Restaurant Lounge;

2. Grassland development

3. Little sheep

4. Primitive forest catering

5. New First City Hotel and so on.

The above competitors have their own characteristics, for example, Lailiya is mainly western food, and the original forest catering is mainly wild mushrooms. , each with different selling points to attract people's consumption; In this case, if people in Yuen Long can't locate their own brand features and effectively promote them, Yuen Long will be no different from ordinary food stalls, let alone compete with competitors.

Theme slogan: Yuanlang people, life first.

The purpose of this advertisement is to render a consumption realm, let people experience a taste other than diet (such as service quality and consumption atmosphere), and highlight the characteristics of Yuen Long. The determination of advertising language is the foundation of a corporate brand, just like people's clothes.

Integration strategy

Brand positioning starts from the market trend. The positioning of Yuanlang people is more suitable for the middle and high-end positioning, which not only meets the consumption level of Longgang people, but also meets the higher demand of Longgang's economic development for food consumption. Positioning mainly reflects the characteristics of dishes, the rigor and personalization of service quality. The service quality should start from the details, and strive to be different from the surrounding industries and improve. The following are indicative expressions:

1. Give small gifts (printed with advertisements) to customers who drive to spend money, such as receiving napkins or Chinese knots for cars.

2. Send balloons and other small toys (with advertisements) to customers with children.

3. Send a "comment card" to the customer after consumption, with the following contents:

What do you think are the shortcomings of the service in Yuen Long? What do you think needs to be corrected, and so on. At the same time, it is indicated on the comment card that "the next time you come to spend money, you can get xx discount with the completed comment card-Yuen Long people select the comment card once a week, and the top three customers with pertinent and correct opinions will get rewards such as" gold card ","silver card "and ordinary membership card. ; This way may not have a lot of feedback, but it can have a direct effect of increasing customer impression, communicating with customers' psychology and the service quality of Yuanlang people.

4. Combination pricing strategy: Under normal circumstances, people will think that the price of drinks in catering is often higher than the price of dishes; People in Yuen Long can join hands with wine merchants to attract customers with low prices of drinks (in summer, the consumption of drinks is a key point) and raise the price of dishes to balance profits-the consumption of drinks and dishes is complementary.

5. Layout: The lobby in Yuen Long is large, but the layout is not harmonious. There is no need to arrange the dining table on the main stage, and the wedding banquet is arranged backstage. Usually, the main stage can be vacated, one or two musicians can perform musical instruments, and customers can also participate to increase the atmosphere of consumption.

6. Designing the main course and paying for an interesting copywriting theme for customers to read is also a promotion.

7, in addition to the general diet, formulate and recommend special diet; That is, "business package" and "romantic language", and different packages are given corresponding service contents, such as business package.

Send business gifts, send roses with romantic words and so on to attract customers' consumption with various styles and characteristics, and also increase the cultural connotation of the enterprise. (Details of various packages will be paid separately).

promotion policy

As we all know, satisfying consumption is the premise of attracting consumption, otherwise no matter how big the advertising campaign is, it can only be grandstanding, and its effect will often be counterproductive. The focus of the activity is to highlight the quality and advantages of the enterprise, and educate or convince the target with the help of the media. According to the situation of people in Yuen Long, we plan (the following) activities:

Name of activity: Sincere hand in hand, dedication.

Payment title:-Yuanlang people thank new and old customers, that is, xx (wine merchant) and Yuanlang people for their joint activities;

Activity content: In summer, alcohol consumption will undoubtedly increase. Marketing planning company, in order to attract customers, Yuen Long people can adopt the strategy of low-priced drinks to attract customers, on the one hand, to maintain a balance in the profit of dishes, on the other hand, to highlight the characteristics of dishes.

Before this activity, we need to invite a wine merchant to cooperate. Wine merchants have priority in wine promotion and have a certain degree of monopoly (the promotion price is controlled by the Yuen Long family). At the same time, in terms of advertising appeal, the Yuen Long family can also use the brand effect of wine merchants to achieve the purpose of "borrowing chickens and laying eggs"-borrowing other people's brands to influence their own brand image. Thereby increasing the trust and recognition of consumers.

Reference wine merchants are: Zhu Jiang Beer, Tsingtao Beer, Jinwei Beer and Beverage Merchants, etc. (Regional agents can also be considered)

In the following activities, Yuen Long residents cut the ribbon with wine merchants and enjoyed singing and dancing performances. Guests can get gifts such as "cash coupons" from Yuen Long people and drink water for free.

Food and beverage planning article 4 1. Restaurant name:

XXXXX. Description of naming rules: low-key, simple, easy to remember, distinctive (here, the characteristic does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Hunan characters. At present, the booking form is "XXXX Restaurant" or "XXXX House".

Second, the restaurant flavor:

Give priority to with xiangdong farmhouse flavor.

3. Estimated area of the restaurant:

280～350 M2

Fourth, the target city:

Guangzhou

Five, site selection requirements:

There should be at least one medium-sized residential area around 1 mile, and there should be a certain number of floating population around, which should be the target area for white-collar workers to come and go or rent houses;

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;

3. Rent should not exceed 60 yuan /M2, and 40 yuan /M2 is the best. It is best to have an entrance pavement on the 1 floor, and the main business area is on the second floor;

4. The restaurant itself needs to have the ability to park 7 ~ 10 family cars, or there is a parking lot not exceeding 200M nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

Six, restaurant layout requirements:

The hall needs 12 ~ 15 small dining tables for four people, 4 large dining tables 10 and 4 ~ 5 boxes 16M2 (4*4M specifications). (But it depends on the layout of the store. )

Seven, restaurant opening budget:

1. Rent: buy one and get one free, calculated at 300 M2, with an estimated 50 yuan of 45,000 yuan per M2; Different areas, in any case, can not exceed 50 thousand.

2. Decoration design fee: 800 yuan.

3. Decoration cost:

A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. Cost x yuan;

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is X yuan;

C. The kitchen covers an area of 40 M2, and the decoration emphasizes sewage ventilation, with a cost of X yuan;

D. There are two toilets, the men's toilet 1.5M2 and the women's toilet 1M2, which require ventilation. Other toilets have no special needs, and the decoration is X yuan. Buy your own materials, and the total amount is estimated to be 80,000.

4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.

5. The cost of purchasing electrical appliances:

A 3 5P air conditioners, 4 small 1P air conditioners in the box, RMB * * * (central air conditioners can also be used);

B. Ten ceiling fans or wall fans, * * * 3,000 yuan,

C. Two refrigerators, two freezers and one disinfection cabinet, totaling 1 1,000 yuan;

D. Kitchenware, * * * 45,000 yuan;

E. table and stool, ***5000 yuan;

F others (please refer to the list), * * * is 20xx yuan,

G. 1 automatic washing machine, 1000 yuan.

6. Other unforeseen expenses, 20xx yuan.

Eight, restaurant decoration style description:

1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;

B. The walls and hall bodies of the original columns below1㎡ adopt dark tiles, and the self-supporting columns in the hall are mainly dark for decoration. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. There are no other special requirements.

Nine, staffing:

1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel.

2. Box: 5 boxes, 5 waiters,

3. Hall: 5 people, every four tables 1.

4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.

X. breakdown of operating expenses:

1. Property management fee: no more than 2 yuan/month per square meter, and 300 M2*** is 600 yuan/month.

2. Sewage charges: 600 yuan/month.

3. Water and electricity costs Fuel costs: 4,000 yuan/month for water and electricity and 20xx yuan/month for fuel (business will be better if there is more fuel temporarily).

4. Personnel expenses: a. Salary: chef 1.800 yuan/month, deputy chef 1.400 yuan/month, others 1.000 yuan/month, * * * is 1+65438+. B. Accommodation and catering expenses: accommodation is 20xx yuan/month, and catering expenses are 200 yuan/person/month, * * *18 * 200 = 3,600 yuan/month.

5. Depreciation expense:

6. Raw materials: A. Raw materials, * * * yuan/week

7. Other unforeseen expenses: 1000 yuan/month.

XI。 Description of dishes:

1. Adhere to two characteristics: a. Green and healthy food; B. About 30% of the authentic peasant-style dishes in eastern Hunan can't be eaten by ordinary Hunan restaurants.

2. Insist on launching new dishes: a. Constantly launch new dishes, 2 new dishes per month; B. change dishes with the seasons.

3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at 35~60 yuan per capita.

Generally speaking, with farmers' characteristics and green health as selling points, different dishes can get higher prices and higher profits.

Twelve. Direct cost estimation:

Direct costs mainly include oil, salt, various condiments and raw materials that make up dishes.

1. The cost of special dishes (topping products) shall be controlled at 50%.

2. Mid-range, but it is rare in general Hunan restaurants, and the cost control is less than 40% in the country.

3. The mid-range ordinary cost should be controlled within 60%.

4. Low-grade ordinary dishes are controlled within 30%, mainly vegetables.

On the premise of not changing the quality of dishes, reduce the direct finished products.

Thirteen. Final cost accounting:

1. Opening expenses (unit: RMB):

Expense category amount

rent

Design 800

decorate

Certification fee

Procurement of large electrical appliances

kitchenware

Tables and stools 5000

Expenses for purchasing other 20xx appliances.

Other 20xx

total

2. Accounting expenses incurred at the end of each month (unit: RMB):

personal expenses

Property fee 600

Sewage charges in 600 yuan

Hydropower fuel 6000

raw material

Other 20xx

house rent

total

3. Need to prepare funds:

Opening expenses+expenses incurred in two months.

4. Survival turnover rate:

Survival business is RMB/month, which is equivalent to an average of 20xx yuan per day.

5. Minimum guaranteed turnover:

Store manager's fee (my fee), depreciation fee (calculated by 5 years), fixed investment of monthly fee and bank interest rate (calculated by 3%): ++4830+* 0.03 = yuan/month.

Fourteen Other questions:

According to the plan, renting a house requires the landlord to provide three months rent-free period. Handle all kinds of business-related documents in the first month, prepare for decoration in the second month, and prepare for opening related matters in the third month.

Catering planning 5 1, publicity

Select the main communication group. The method of publicity is very simple, that is, face-to-face communication to make them interested in our Halloween. Marketing to them focuses on Chinese Halloween, telling them that they can make friends through this activity. But there may be some difficulties in communication, but we must overcome them. The equipment needed at this stage is only a box of 100 to 200 business cards. There are no other requirements for business cards, but the traffic route of the reception must be printed on the back and marked with words. If you feel trouble, you can also print leaflets, send orders and convey the news to the target population. But if so, the effect may not be as obvious as face-to-face persuasion, and the cost will be much higher. Pay attention to face-to-face persuasion. When he says he will go, give him a seat number on his business card, which will put a predetermined pressure on them, so that the possibility of going that day will be greater. Because seats are limited. However, the more people go, the greater the sensation effect.

2. Internal publicity

A, the first step of playing the propaganda concept, that is, the publicity reception will create a passionate Halloween and play the slogan of spending Halloween with foreigners. Forms of publicity and transmission. Mainly in Binjiang Road New Culture, Starbucks and Pizza Hut. Let people know that the reception has prepared different Halloween activities. Don't mention any activities, set a suspense.

B, the temptation of wolves, this stage is to attract attention in a mysterious way. From the week before Halloween, let the wolf howl from the wedding banquet, and it is best to clearly reach the ears of pedestrians. And printed a propaganda bomb named "Who is Howling", once again set a suspense for people, so that those who got the leaflet would like to ask what the howl was at the reception and what kind of Holy Spirit night would be held at the reception. The charging place remains the same, but the method has changed.

C, blood arrow, although this idea is sensational, it is definitely on the edge of the law. It is difficult to implement and there are certain risks. But if it is really implemented, I believe it will attract many people. This plan is simple. Two or three nights before Halloween, draw a giant arrow with red paint on Weijin Road opposite the reception desk. When people go to work the next morning, they can clearly see the red arrow pointing to the reception desk. The next afternoon, leaflets were distributed. The content of the leaflet is an exaggerated description of the sudden arrow in an outsider's tone, which makes people feel mysterious again. At the same time, like the last publicity, we need corresponding tapes to inform people of this phenomenon in the form of stories.

This is the end of the publicity work before all activities are carried out. Of course, due to the unpredictability of the future, it may change with the evolution of things in the course of activities.