How many steps does a complete marketing plan have?

Step 1: Define marketing objectives.

What is planning? Planning is a plan to achieve marketing goals, so it has a strong purpose. We must make clear the marketing goal and direction, and design specific action plans according to this goal to help webmasters do network marketing well.

Step 2: Collect information and analyze data.

Information is the basis of the plan. Without information, it is impossible to plan, so it is very important to collect information. I hope that webmasters can collect more high-quality and valuable information, which is very important for network marketing planning. Everyone must take it as his main job.

Step 3: Make an accurate planning plan.

After that, it is necessary to formulate an accurate planning scheme, which is also an important part of network marketing planning. In this process, we should pay attention to the innovation of website planning scheme and increase the intensity of innovation, which is what webmasters must do well.

Step 4: Start the planning scheme.

After the planning scheme is completed, it shall be submitted to the superior supervisor or entrusted customer for consideration and approval. At this stage, the main task is to explain, demonstrate and promote the planned scheme to superiors or customers. If the best planning scheme cannot be understood and adopted by the other party, it is a waste. Therefore, starting the planning scheme is also an important part of the planning.

Extended data

Marketing planning framework

(1), marketing opportunities analysis.

Including: the quantity and amount analysis of the whole commodity or consumer goods market; Sales volume and sales volume analysis of each competitive brand or brand commodity structure; Comparative analysis of market share of competitive brands or brands; Analysis of age, gender and family income of customers and consumers; Analysis of the advantages and disadvantages of each competitive brand or brand.

Comparative analysis of market segmentation and commodity positioning of competitive brands or brands; Comparative analysis of advertising expenses and advertising performance of competitive stores or brands; Comparative analysis of promotional activities of competitive brands or brands; Comparative analysis of public relations activities of competitive stores or brands; Comparative analysis of pricing strategies of various competitive stores or brands.

Comparative analysis of competitive brands or brand distribution strategies; Comparative analysis of the layout of competitive stores or brand stores; Analysis of enterprise's profit structure and expenses.

(2) Target market positioning

Including determining the target market and commodity positioning; Business objectives; Price strategy; Distribution strategy; Advertising form and investment budget; The focus and principles of promotional activities; The emphases and principles of public relations activities.

(3), promotional activities planning

Including: defining the goal of promotion; Choose the form and content of promotion.

(4), distribution activity plan

Include: price strategy; Distribution channels; Shop display; Quality of service.

(5), sales management plan

Including: the duties and authority of supervisors; Sales target plan; Selection and training of personnel; Salary standard of sales staff; Incentive measures for sales staff.

(6), market feedback and adjustment

Including: the feedback mode of marketing information; 3. Feedback arrangement of marketing information; Business objective accounting; Adjustment of business behavior.

Reference: Baidu Encyclopedia-Marketing Planning