Brand extension of Country Garden Holdings Limited

Real estate industry: the forerunner of urbanization and a unique development model

As the forerunner of urbanization in China, Country Garden projects are mostly located in urban development potential areas, and the integrated development model of design, architecture and property is implemented. Country Garden Home Mode, which consists of high-quality products, high-quality garden environment, perfect supporting facilities and national first-class qualified property services, provides a large number of high-quality residential products with excellent value for money for the regional market.

Property management plate: five-star community life service provider

Qualification: In 2006, Country Garden Property Management Company was recognized as "first-class qualification" by the Ministry of Construction. It has won many honorary titles such as national, provincial and municipal excellent demonstration communities, civilized communities and greening units.

Details: Country Garden property service project covers all aspects of the owner's life, "do every little thing with heart", and be a five-star home in every detail service.

Major: As early as 1994, Country Garden was the first to introduce the hotel-style property service concept. In 2003, the first five-star hotel in Country Garden Community opened. Based on this, a professional property management team with five-star hotel service literacy came into being to be a good housekeeper for the owners.

Science and technology: Country Garden Property keeps pace with the times, and introduces intelligent property service systems such as access control system, garden monitoring system, solar residential building and electronic pulse fence. In 2007, Country Garden Community Service Online was the first comprehensive community service platform independently established by a property management company in China.

Culture: Country Garden takes "good neighborliness and mutual assistance" as the brand of community culture and advocates a harmonious and friendly living atmosphere. Property management companies pay attention to guidance and help owners form associations. Community owners actively practice the concept of charity and contribute to charity.

Phoenix International Hotel Management Company: the largest and strongest five-star brand hotel group in China.

Country Garden Phoenix International Hotel Management Company is a five-star hotel group with the strongest comprehensive strength in the local area. Phoenix International has carefully cultivated two brands: "Country Garden Phoenix" and "Country Garden Holiday".

On July 20 1 1, Country Garden Phoenix International Hotel Management Company was awarded the title of "Top 30 Local Hotel Management Companies (Groups) in China in 20 10" by National Tourism Administration and China Tourist Hotel Association. June 1 1 won the honor of "White Gold Award for Chinese and Foreign Hotels-Top Ten Brand Hotel Management Companies".

In order to further improve the management level and service quality and provide our guests with better products and services, Country Garden Phoenix International Hotel Management Company signed management cooperation agreements with internationally renowned brands such as Mary Tim and Hilton, which opened a new chapter in the development of Country Garden Phoenix International.

Architectural decoration plate: Guangdong Tengyue Construction Engineering Co., Ltd., a private construction enterprise with the second comprehensive strength.

Guangdong Tengyue Construction Engineering Co., Ltd. is a second-class legal person enterprise under Country Garden Group. The company has the first-class qualification of general contracting of construction, the second-class qualification of design and construction of building curtain wall and the third-class qualification of professional contracting of electromechanical installation. Since its establishment, Tengyue has kept close to the market, seized the opportunity, and constantly achieved leap-forward development. The company has a registered capital of 900 million yuan and an annual construction capacity of more than 5 million square meters, covering Guangdong, Anhui, Jiangsu, Hubei, Shenyang and other provinces and cities.

Tengyue Building has a complete organizational structure and perfect management system. Through deepening reform and innovating project management mode, it has obvious advantages in rapid construction, cost control and quality management. In recent years, it has won the second place in the comprehensive strength of private construction enterprises in China, the top 100 construction enterprises in China, the most competitive construction enterprise in Guangdong and the star of the top 100 construction enterprises in China on 20 12.