The complaint rate of cross-border customers is somewhat normal.

The complaint rate is between 1% and 2%.

The normal range of customer complaint rate of cross-border e-commerce varies with different products and markets. Some cross-border e-commerce platforms usually control the customer complaint rate between 1%-2%, which is considered to be a reasonable range.

This also means that if the complaint rate exceeds 2%, it needs to attract the attention of the platform and take measures to reduce the complaint rate. The platform should handle customer complaints in time, strengthen after-sales service, improve product quality and distribution efficiency, and thus enhance customer satisfaction and loyalty.