Case

Gubeikou Town is an ecological conservation area in Miyun District, and it is also a key area for building the Great Wall Cultural Belt. After many times of communication with the director of the Expert Committee of the World Tourism Cities Federation, the general consultant director of China Tourism and Characteristic Town Platform, Dong, the vice president of the Great Wall Society, and the leaders of Miyun District, the overall positioning of China Characteristic Town in Gubeikou is "China Great Wall Leisure Ancient Town", and it is planned to build eight Great Wall attractions and ten Great Wall products (Great Wall viewing, Great Wall story, Great Wall hiking, Great Wall war, Great Wall antiques, Great Wall overnight, Great Wall memorial, Great Wall exhibition and Great Wall exhibition) in the product system.

The Great Wall of Wan Li stretches for thousands of years. Gubeikou, located in the northernmost part of Miyun District, is a fortress of the Great Wall with continuous smoke in history. In the long years, it has left rich historical sites and formed unique cultural relics resources. 20 16, 10 In June, Gubeikou Town was listed in the first batch of "China Characteristic Towns" by the Ministry of Housing and Urban-Rural Development. Now that one year has passed, how is the "characteristic town" of Gubeikou Town built? Recently, the reporter learned from a field interview that Gubeikou Town plans to build the Great Wall Cultural Belt (Gubeikou Section) and the Great Wall Landscape Trail with the Living Great Wall Culture IP. At the same time, relying on the leisure development engine that Gubeishui Town has formed, Gubeikou Town will build a new leisure lifestyle that integrates "ancient, wild, mountain, water, hometown, leisure and life".

Connect the points into a line to create a "one-vote pass" line at Gubeikou.

"air billow's Tomb, Gong Ling Temple, Liu Liying's Monument by Avenue, Three Wells in One Step, Three Temples in Two Steps" is a popular folk song in Miyun, which tells about Gubeikou Town at the foot of the Great Wall. As the name implies, ancient roads, northern Beijing and Yankou, traditional villages retain historical charm. From a distance, Panlong Mountain in the north of the village is one of the two barriers that seal and lock the Gubeikou. The Great Wall above is famous for keeping its original historical appearance. The General Building and the Twenty-four Eye Building are the essence of this section of the Great Wall. Stepping into the village, the Imperial Road, the Temple of Wealth and the Temple of Medicine King built in the Qing Dynasty, and the Yanglinggong Temple and the Third Eye Well built in the Liao Dynasty seem to go back thousands of years.

"According to the specific plan of Gubeikou Town to build a characteristic town, many cultural relics and historic sites here will be connected in series into tourist routes in the future, which will be opened in the form of a pass for tourists to visit." Jian Baoqiang said that Gubeikou village has cultural resources such as anti-Japanese war culture, frontier fortress culture, temple culture, Great Wall culture and patriotic culture. In recent years, these cultural resources have been well protected, sorted out and passed on. The next work focuses on further excavating and sorting out the traditional history and culture of Gubeikou, focusing on training professional tour guides. In the future, the tourist attractions in Gubeikou Village, Hexi Village and Chaoguan Village are expected to be built in the form of "one-vote pass" to fully display local characteristics and ancient town culture.

Upgrade the village to undertake the overflow of tourists from the water town.

Gubeishui Town, which opened on 20 14, has now become a tourist card of Gubeikou Town. In 20 16, Gubeishui Town received 2.47 million tourists (Gubeikou Town received 3.059 million tourists in 20 16), which became the pillar project of Gubeikou Town. Jane said frankly that the rural tourism industry in Gubeikou Town showed a blowout growth trend, driven by the Gubeishui Town Project.

"The construction and development of Gubeishui Town has brought opportunities and challenges to Gubeikou Town, and the spillover effect of the water town has provided development conditions for the surrounding areas. Focusing on the driving role of Gubei Water Town Tourism Resort, this year, our town has implemented environmental improvement, service improvement and catering improvement for Simatai Village, Gubeikou Village, Hexi Village and Chaoguan Village, laying a foundation for promoting the income of folk households and the quality of tourist reception. " According to Jane, in the next step, Gubeikou Town will vigorously enhance the popularity of various folk villages, optimize the catering accommodation and reception capacity, so that more tourists can stay and eat well when they come to Gubeikou, and realize the scene of "coming to Gubeikou without leaving for three days".

It is reported that relying on the Gubei Water Town Project, the whole village of Simatai Village has been upgraded, and more than 500 villagers have lived in a small building on the second floor. At the beginning of the design, they have determined "tourism customization", and they can also receive folk customs while living.

In addition to Simatai Village, the industrial development of other villages in Gubeikou Town also has its own characteristics. Yangzhuangzi Dongzao, Yang Long Vegetable, Beidianzi Datao and Beitai Yuling have all begun to take shape, and the industrial pattern of "one village, one product" has taken shape.

In addition to Simatai Village, the industrial development of other villages in Gubeikou Town also has its own characteristics. Yangzhuangzi Dongzao, Yang Long Vegetable, Beidianzi Datao and Beitai Yuling have all begun to take shape, and the industrial pattern of "one village, one product" has taken shape.

As the first batch of new farm cooperative in Beijing, Beitai Farm Cooperative has explored a new way to drive villagers to get rich through rural tourism. According to Li Hai, secretary of the Party branch of Beitai Village, Gubeikou Town, the Party branch of Beitai Village led the villagers to set up professional cooperatives for rural houses, and unified the construction, management and operation of rural idle houses according to the new folk tourism standards, so that villagers can achieve employment without leaving the village, and they can also increase their income by transferring idle houses. At the same time, combined with the agricultural planting industry with the characteristics of "Imperial Onion" in Beitai, we will create a special catering brand with the characteristics of "Imperial Onion".

The reporter walked into Beitai Village and was attracted by various styles of houses here. An old wooden door seems to push away childhood memories. A yellowed New Year picture and an old-fashioned piece of furniture all evoke the innocence and childlike interest of our childhood. A small courtyard, antique style, elegant decoration, exquisite and casual decoration, makes the whole yard full of strong home flavor.

Li Hailong said that nowadays, when tourists come to Beitai Village, they can relax in their farmyards without being disturbed, while villagers are trained as "housekeepers" to provide one-on-one services including changing sheets, cleaning the courtyard, catering and cooking.

Planning the development path of characteristic towns with multi-regulation integration

In promoting the economic and social development of the whole town, Gubeikou Town has established the development idea of "building a town by culture, strengthening the town by tourism and enriching the people by ecology" and made every effort to promote the construction of an "international leisure and cultural town". Jane said that in the specific construction of characteristic towns, a leading group for the construction of characteristic towns in China, headed by the main leaders, has been set up, and experts from the Great Wall, cultural relics, tourism and planning in China have been invited as consultants, and a planning and design institute has been hired to carry out detailed planning and design. Planning ideas and positioning have taken shape.

The person in charge of the top-level design of the master plan of China characteristic town in Gubeikou Town told the reporter that we will adopt the planning mode of "multi-planning in one", take the development of tourism industry as the leading factor, take the construction of characteristic town as the path, compile the master plan of "multi-planning in one", and plan the overall blueprint for the development of Gubeikou Town with innovative thinking.

According to the plan, the construction of China characteristic town in Gubeikou Town will take "China Great Wall Leisure Ancient Town" as the overall orientation, forming a development pattern of "two cores and three districts". Among them, the two cores are "the development core of the Great Wall Ancient Town" and "the development core of Gubei Water Town". The three zones are "Cultural Leisure Zone of Great Wall Ancient Town", "Tourism Development Zone of Gubei Water Town" and "Ecological Development Zone of Landscape Hometown".