Beijing Maolong Shi Weidong Status Quo 2022

Shi Weidong, legal representative of Beijing Maolong Cultural Industry Development Co., Ltd. and other senior executives of Beijing Xianglong Property Management Co., Ltd. and Beijing Maolong Cultural Industry Development Co., Ltd.

Brand is an important symbol of the comprehensive strength of an enterprise, a region and a country, and it is a concentrated expression of good quality, high quality and high reputation. A hundred years of change and a hundred years of epidemic interweave, China enterprises face difficulties and make great efforts to contribute to the stable and healthy development of China economy. 202 1, 143 China enterprises rank among the top 500 in the world, ranking first in the world, and China has become a veritable brand power.

May this year 10 is the sixth Chinese brand day. To this end, a group of brand enterprise leaders and CPPCC members were invited to share their corporate brand management methods and stories of corporate brand construction and re-creation from the perspective of enterprise development and suggestions to the industry.

Beijing's foreign trade "time-honored brand" moved to the Internet has given it new vitality.

Shi Weidong

As a century-old brand of Beijing's foreign trade, Beijing Maolong Cultural Industry Development Co., Ltd. (hereinafter referred to as Maolong) achieved contrarian growth. According to official data, in 20021year, the operating income was 350 million yuan, and the profits and taxes were 30 million yuan. "Among them, in the modern service trade business such as bonded import and export, the three-year performance of the epidemic has not declined, but has increased by more than 30% year-on-year." Shi Weidong, member of Beijing CPPCC, secretary of the Party branch and chairman of Beijing Maolong Cultural Industry Development Co., Ltd. introduced.

Shi Weidong said that Maolong brand's calm attitude of "facing danger and coping calmly" stems from its accurate grasp and judgment of future trends. "At the beginning of the epidemic, judging from years of trade experience, we believe that the global luxury goods market will definitely be highly volatile due to this influence. At the same time, the domestic market should usher in greater development space and potential market opportunities. " Shi Weidong said.

"The three-year epidemic forced Ganlong Company to think and practice the comprehensive transformation of productivity and supply chain." Therefore, starting from 2020, Maolong Company began to lay out the domestic market in an all-round way, taking into account the fields of international trade that it was good at before. First of all, in the organizational structure of the company, we should rebuild the live e-commerce team by changing strategies, innovating forms and breaking the original structure. Secondly, continue to improve and strengthen the company's core product advantages and channel advantages for many years, and optimize the value of some core products through online sales mode, such as overseas famous products and crafts, national gifts and treasures. In the end, Maolong achieved rapid growth in the new battlefield of e-commerce transaction volume, helping the century-old brand image to bloom again under the epidemic.

At present, Maolong's business covers three major areas: the operation of cultural industrial parks, modern service trade such as bonded import and export, and handicraft sales. Shi Weidong introduced that the development goal of Maolong during the "14th Five-Year Plan" period is to take the cultural industry as the core, promote the circulation of cultural works of art as the goal, provide services through the modern service trade platform, and build an international cultural exchange platform.

Behind the corporate brand, a company's overall value recognition and profound cultural connotation are condensed. Kyle Polo brand, founded in the early 20th century, means "abundant financial resources and prosperous business". Although it has been a hundred years, Shi Weidong believes that the brand concept of "being honest and making a career and feeling at home" has never changed. The company is rooted in China's profound traditional craft culture, adhering to the mission value of the East-West cultural exchange platform. In the new era, we will continue to base ourselves on China's excellent cultural genes, look at the world's long history, and strive to tell the story of Maolong and China brand in the new era.