20 17 case analysis of entrepreneurial failure

There are many entrepreneurs who often encounter various problems on their way to starting a business. Let me share with you the case analysis of 20 17 entrepreneurial failure. Please refer to.

20 17 failure case: a grocery store that closed down in two months.

Student Xiao Liu has always wanted to be his own boss after graduation. It's quite touching to see that my neighbor has opened a grocery store in the community and his income has been good. So, Xiao Liu rented a warehouse as a storefront in the community, raised more than 10 thousand yuan as a start-up fund, bought some goods and opened a grocery store. However, after two months of operation, Xiao Liu's grocery store could not persist and had to close down. Why is it that the same grocery store, neighbors can have a prosperous business, but Xiao Liu's shop has a bleak business? It turned out that in order to highlight the characteristics of his grocery store, Xiao Liu did not buy public goods such as tea, rice, oil and salt like his neighbors, but locked his business scope in some western-style seasoning foods such as sauce, cheese and cheese. However, the residents in the community have little demand for her goods, and her shop is located on the edge of the community, and the business hours are not fixed. Because of her temper, many neighbors are unwilling to detour, so the business is not very prosperous.

Experts say: innovation and difference are not applicable everywhere. Experts from the City Entrepreneurship Training Center pointed out that many college students had the psychology of seeking novelty and difference at the beginning of Xiao Liu's entrepreneurship, which was both an advantage and a fatal disadvantage. Management needs to have its own characteristics, but management should adapt to the needs of the market environment. The reason why a food store like Xiao Liu closed down was because she didn't do a good job in market research. This food store may run well in a foreign-related residential area, but she chose an ordinary residential area. The demand of grocery stores in ordinary communities for tea, rice, oil and salt is far greater than that of western condiments such as sauce, cheese and cheese. In addition, improper pavement position and irregular business hours are also the reasons for Xiao Liu's entrepreneurial failure.

20 17 Business Failure Case 2: Business Failure of Graduate Noodle Restaurant —— Cause Analysis

Think back to that year: Chengdu? The first graduate noodle restaurant? open

Since ancient times, gentlemen have stayed away from cooking. On February 24th last year, 65438+, six graduate students from the Food Department of another university in our city, claimed to have raised 200,000 yuan by themselves, and started a business by the old roadside of the famous Shanshui Qintai in Chengdu. Six-flavored noodles .

Thank you, sir. Open 20 chain stores in five years.

The first store has not yet opened, and six shareholders have set their sights on five years later. When it comes to future plans, the six of them said in unison: of course, it is to open a branch! Do the first store well this year, accumulate experience, and then talk about development. We are going to open 20 chain stores in Chengdu within two years and then compete with KFC and McDonald's.

Love hurts money: nobody cares, and it ends hastily.

At present, due to the unmanned curator and poor management, investors are ready to make an open transfer. This family first met in Chengdu? The first graduate noodle restaurant? Our restaurant has only been open for more than four months, and it is about to end in a hurry.

Insider: Is there an inside story about the collapse of the graduate school?

Originally thought? Graduate student? Create a sensational advertising effect, but the development of things is unexpected. ? Graduate noodle restaurant? Shortly after the start of school, six graduate students were talked to by the school leaders one by one, and they were asked to choose between their studies and noodle restaurants: either to resign or to drop out of school.

Entrepreneurship Failure-Cause Analysis

1, business is sluggish and management is chaotic. Six graduate students said that their homework was busy and there was often no one in the shop.

2. Nearby businesses:? The taste is not good, the weight is not enough, and there is not enough to eat. ? The street where the noodle restaurant is located is not a bustling commercial city.

3, the monthly expenditure is huge, making ends meet.

20 17 Business Failure Case 3: Why did the jewelry store fail?

By chance, I found someone wanted to transfer a batch of ornaments in the second-hand market of a local website. Out of curiosity, I contacted the man and asked about the situation. I didn't want to buy it at first, because I have no experience in this field after all. Who knows, two days later, the man called me again and enthusiastically said to let me see the goods first, but out of affection and women's love for beauty, I agreed. That man is a southern woman, very elegant and smart. She said she was going abroad, so she wanted to transfer the jewelry she had just carefully selected from Guangzhou. According to her introduction, making jewelry is very profitable. During the SARS period, the profit was the least, but at that time the monthly net profit was more than 2,000 yuan. I am very tempted by her statement. Then I looked at the samples she brought. Those samples are exquisite, and of course the price is high. She said she could transfer it to me at 20% off the list price, so that no matter how I sell it, I won't lose money. When I heard that, I was really tempted. However, I told her that I don't have a shop now. After hearing this, she recommended two places to me and said that I was going abroad soon, so let me make a decision quickly. Others are also contacting her.

So I went to a place she recommended. There is an international business center. Most of the market consists of small shops, covering an area of four or five square meters, with a monthly rent of about 1,000 yuan. I think this condition is acceptable. There are just a few vacant rooms here, all of which say sublet. I tried to contact several companies, one of which had a good location and low rent.

In fact, I also doubted whether the business here was bad, but I asked several shopkeepers, and they all said that the store had just opened for a long time and would definitely last for a while. This commercial building has government investment and will not collapse. I think it makes sense. Anyway, I am a part-time job, and I don't rely on this business for a living. As long as I don't lose money, I will practice here first. Everything else is ready, and now we are short of people. I have to go to work every day and I don't know how to recruit people. Who am I looking for? I thought of my sister-in-law, who is unemployed at home. She is so smart and capable that it will be no problem to help first. As soon as I told her, she immediately agreed, saying that she would help first and then hire someone when I found out. Everything is ready. I think god may be helping. Everything is going well, and I am destined to do this job. I'm going to take the jewels and rent the shop at once. Who knows, I just paid the money, but my sister-in-law informed me that she had to prepare for the exam and could not help.

This is the first blow to me, but the arrow is already in the string and I have to send it. I can only take one step at a time. If my sister-in-law doesn't come, it's a big deal to hire someone. But the second blow came. When going through the check-in formalities, the commercial building declared that the second floor was a clothing mall and could not operate accessories. When subletting, both the landlord and the tenant told me that the contract was about clothing, including clothing and accessories. At that time, there were other people dealing in accessories, so I didn't delve into it. Now the managers tell me that they are cleaning up the stalls that don't follow the rules. My heart is half cold. Did I pay the rent for nothing? Many people advised me to do it first, but I haven't taken care of it yet. The rent has been paid, that's all. After renting a house, I was just catching up with a business trip to Hangzhou, so I bought some accessories and a small amount of pajamas and Chinese-style chest covering in case I really couldn't cope without selling accessories. When I came back, it was already two weeks later. Time is money! I decorated in a hurry and put the goods on the cabinet. Looking at those beautiful goods, I am still very confident. When there were no employees at first, my husband and I took turns going after work. It's a bit difficult, but we're glad to do business. During the day, I thought that the store was closed, and my heart was on fire, so I posted a job advertisement. People are important things. Fortunately, a few days later, someone introduced me to a little girl. I took a look and found that the little girl had good conditions, so I hired her. I'm relieved to have someone. Everything's done. I just have nothing to do. I'll check it out, and then go to the nearby wholesale market to order. I find that people always ask me about things that I don't have in the store, such as nail polish, false eyelashes, lip oil, key chains and so on. I also put some on it at the request of customers. If you take an inventory every two months, you will lose one or two hundred yuan every month. I think the merchants didn't care too much at first. Who knows, the situation in this shopping mall is getting worse and worse. After the peak season in July and August, there are fewer and fewer customers. The developer of this commercial building is a real estate developer. They made a lot of hype when they opened the market, and people who bought shops even lined up all night. However, after the store was sold, it was no longer promoted. The commercial building has been open for half a year, and people living nearby don't know yet. Moreover, because most shops are sold to individuals and rented by owners, it brings great difficulties to management, and it is impossible to manage them in the later period. In addition, due to the high expectations and rents of commercial buildings, the prices of corresponding commodities will rise, while the purchasing power and level of nearby residents are not high. This is also one of the reasons why people are discouraged.

With the decrease of passenger flow, the goods of merchants began to overstock, and everyone's mood was very low. Some businesses are still selling summer clothes in autumn and winter. Some businesses simply quit. Some merchants keep closing their doors until they leave, and those who open the door play cards and chess. In short, they are not doing business. This situation in shopping malls makes passenger flow more scarce, thus forming a vicious circle. Later, the booth rent in shopping malls dropped to 300 yuan, but I lost even more. At that time, I couldn't even afford to hire a waiter, because hiring someone lost more money than closing the door. At this time, the shopping mall was empty, only a few stall owners were chatting. In this case, no one will care whether they want to lose money or hoard goods. After the contract expired, 90% of the merchants withdrew from the market. I can't support it any longer, so I have to end up with a pile of goods. Up to now, I still have a bunch of beautiful but outdated ornaments in my hand.

I supported this business for half a year and lost thousands of dollars, but I also accumulated a lot of experience and lessons from it. Generally speaking, there are the following points:

First of all, you must be careful when choosing projects, especially in industries you don't know. It is best to have expert guidance and do more research.

Second, for jewelry, generally do not take over the transfer, because even the best jewelry, after it is worthless.

Third, the most important thing in doing business is site selection. It is necessary to carefully examine the geographical location, as well as the passenger flow and the purchasing power of nearby residents. Another point is to examine the ability of property management. Never rent a shop whose property rights and management rights are sold to individuals. If there are many shops in one place at the same time, don't rent them.

Fourth, don't pursue perfection and more at the beginning of loading. No matter how many people need what you don't have, too many goods will take up funds, and too many will form a sense of disorder.

Fifth, starting a business is not an easy task. You can't make money by hiring someone to do it. At least you have to pay a lot of energy and time in advance, so you have enough time and freedom to start a part-time business. We should evaluate the situation and accept it when it improves. If business is bad for reasons beyond your control, you can stop immediately and retreat to find another job to avoid greater losses.