Management content of enterprise management

According to the actual sequence of specific commercial property (real estate) management behaviors, the contents of commercial management are as follows: 1. Planning and Positioning: Ten positioning issues, such as the overall positioning of the project, the positioning of commercial functions, the positioning of commercial formats, the positioning of building products, the positioning of commercial categories, the positioning of target brands, and the positioning of target customer orientation, so as to determine the construction direction and positioning objectives of the project.

2. Commercial planning and design: including general layout planning, commercial planning and layout, commercial moving line design, shop counter division, property standard determination, equipment selection, project expansion design review and consultation, and project construction drawing design review and consultation. 1. Business dress design: design the internal space, external space, lighting, shopping guide instructions and business dress standards of commercial properties, and ensure that the spatial connection and visual effects of commercial objects are in harmony with the business positioning and brand requirements of the project. Including: commercial space concept design, commercial lighting concept design, shop counter design, shopping guide logo design, facade and square concept design.

2. Real estate sales (if necessary): plan and determine the project packaging concept, investment value, selling point, pricing strategy, sales strategy, sales control strategy, customer gathering strategy, crisis management strategy, etc. To help developers realize capital withdrawal and investment income. 1. Investment promotion: head office, general brand store or specialty store.

2. Operation management: store opening preparation, establishment of management team, various management training, brand optimization and merchant training, guiding store image, brand image and commodity display, supervising and guiding merchant sales management, commodity management, employee management, promotion management, customer management, standardized management services, promotion management, etc.