Why didn't Dicos succeed in stealing from McDonald's in the early days?

The secret of McDonald's is not so easy to be stolen, so it didn't succeed. This is KFC's business strategy. The strategy of McDonald's opening a shop in one place is: first, investigate the market, build a base to grow potatoes and so on. Don't open the store until you are ready? Later, KFC liked to open a shop with McDonald's, which saved him a lot of upfront funds. This is KFC's business strategy? 1. Because McDonald's and KFC are very cautious when choosing the location of their stores, they usually investigate the local area and the area where they open stores. Basically, they will choose to open stores in densely populated areas with consumption potential, geographical advantages and places where young people gather, so the location is the same. ? 2. Secondly, catering is basically concentrated, because many cities have a street for catering, which is related to the consumption habits of the catering industry itself. ? People who basically like fast food will choose McDonald's when they see KFC full. The distance between the two stores is close, and it is easy to gain the recognition of the target group. ?

Where are McDonald's and KFC? There has always been a saying in the industry that "it is a big money": "It is definitely right to choose a store to emulate McDonald's and KFC!" It seems that no matter where McDonald's and KFC open stores, they are all symbols of the gold market. We can even often see McDonald's and KFC opening their stores in places that don't look particularly eye-catching. The crowded situation makes people have to admire their clever location. ?

Where is McDonald's Heart Sutra? The development of McDonald's in China is undoubtedly rapid. Now almost no children don't know Uncle McDonald's. Some people say that this is the result of McDonald's localization strategy. There is indeed a reason for this. McDonald's will adjust its recipes according to local tastes, but only a small part. No matter where you go, you always take Hamburg as your own characteristic. But localization is only one aspect of his success. The most successful place of McDonald's lies in its location. It only chooses to open stores in places suitable for eating hamburgers, so every store is very successful. ?

"It should be said that it is precisely because McDonald's site selection insists on a comprehensive understanding of market information and the implementation of site selection evaluation criteria that restaurants can grow and develop healthily and steadily now and in the future." McDonald's staff said. ?

McDonald's, established with the idea of "standard first, then local", first looks for the target market suitable for its own positioning as the location of the store, and then makes appropriate adjustments according to local conditions. They spend a lot of money and are not afraid to waste more time on site selection. But they generally don't spend huge sums of money to develop new markets, but look for markets that suit them; I don't think there is room for development everywhere, but I choose to copy the store address of the parent store as completely as possible. To use an image metaphor, they don't tailor clothes for everyone. All they need to do is find someone who can wear their clothes. ?

The symbol of the development of chain enterprises is the expansion of scale, and its premise is the unified control of headquarters to give full play to the overall advantages. The first step to achieve this goal is to make the branches more standardized and the management of the headquarters more simplified by selecting the appropriate store location and maximizing the replication. The three preferred conditions for the successful development of McDonald's chain operation are "site selection, site selection and site selection". They just want to choose the target market and speed up the chain operation. ?

It is understood that the location of McDonald's is mainly divided into the following steps: first, market research and data collection. Including population, economic level, consumption power, development scale and potential, income level, as well as the level of previous research business districts, development opportunities and growth space. ? Secondly, evaluate the properties in different business districts. Including people flow test, customer ability comparison, visibility and convenience considerations. , in order to obtain the best position and reasonable choice. On the basis of understanding the market price, regional division, supporting conditions and property right nature of the engineering property, the turnover forecast and financial analysis are carried out to finally determine whether the location has the ability to open McDonald's restaurant. ?

Finally, the investment of shops is a decision with both risks and high returns, so we should pay more attention to market positioning and price level, not only to consider the level of return on investment, but also to pay attention to long-term stable returns, so as to better control risks and achieve the purpose of investment returns. ?