How to treat the ecological sharing model initiated by Suning?

Shortly after the end of world internet conference in Wuzhen, the most striking thing was the "second child". In addition to all kinds of gossip information on the online dinner, the rest are golden sentences of the "segment hand" level of the big brothers, right? On the other hand, the bosses in the industry seem to be keeping a low profile on the Internet, but keeping a low profile is also a powerful faction. The bosses in the industry have proved by their actions that they just keep a low profile. In fact, when it comes to golden sentences, it is equally handy.

No, at the "Suning Smart Retail Development Strategy Conference" held on June 19, 300 big names from China real estate circle gathered in Nanjing to discuss cooperation, and the business leaders attending the meeting were equally eloquent. As Zhang, chairman of Suning Group, said, "If winter comes, can spring be far behind?" So many business leaders gathered in Nanjing for a meeting, how can they live up to the audience without an accident? Don't worry, and look at the author's detailed interpretation of you.

Smart Retailers join hands with real estate developers to launch ecological strategic initiatives with complementary advantages.

In the cold winter, many real estate developers gathered in Nanjing, aiming to discuss the new smart retail model with Suning and work together to create a common destiny. The birth of this fate is inseparable from the smart retail proposed by Suning.

I have to say that this cooperation between Suning and many domestic real estate giants is a strategic move with complementary advantages. With their respective advantages, the two sides can achieve the perfect win-win goal of this cooperation.

First of all, both Suning in the retail field and real estate developers have a strong economic lifeline of commercial entities and rich experience in offline operations. After years of development, Suning has a relatively mature offline entity operation scale. At present, there are about 4000 stores in China. By 2020, there will be more than 20,000 stores in various formats in Suning. From the perspective of offline operation experience, whether it is Suning, which started as an offline entity business, or the real estate industry rooted in offline entities, the advantages of both parties' operation experience are self-evident.

Secondly, the development goals of Suning and real estate developers are the same, that is, constantly empowering offline physical commerce. After the transformation of "+Internet" and "internet plus", Suning expanded its original offline resources and capabilities to online and started digital operation. Then let the integrated Internet technology feed back offline, transform and optimize the business processes of offline entities, and realize the integrated operation mode of online and offline.

Obviously, Suning, which proposes smart retail, pays equal attention to online and offline business layout, and offline physical business is the platform for Suning's smart retail solution to finally land. Through the full deployment of this solution, Suning can achieve the goal of empowering offline businesses. For real estate developers, it is also a very important direction of their reform to use online resources to empower physical commerce.

Through the cooperation between the two parties, Suning's smart retail model will bring benefits to real estate developers in two directions. First, provide professional retail solutions for real estate developers to make up for the shortcomings of their retail solution modules; Secondly, Suning's 600 million users, as well as technical services such as data cloud, financial cloud and logistics cloud, will be open to partners. Among them, the data cloud has developed digital marketing tools such as advertising drainage and intelligent recommendation, the financial cloud is supported by Suning Bank, and the logistics cloud has logistics distribution facilities such as warehousing and related supporting areas of 6.28 million square meters.

In this way, Suning and real estate developers have the same goal in the physical business under the prosperity line, and will maximize the utility in the cooperation mode of "one party provides the venue and the other provides the technical solution", and * * * start the ecological strategic cooperation with complementary advantages.

With Suning's smart retail solution as the core, we will achieve the goal of empowering real estate developers in the physical business scene.

As Zhang, chairman of Suning Group, said at the conference, "Suning smart retail solution is like a convenient and fast operating system and tailor-made APP application". Behind this concept is the essence and high empowerment of Suning's smart retail.

Let's look at the essence of Suning's smart retail. Through the essence of Suning's smart retail, we can see why this smart solution is regarded as a mobile phone operating system. As we all know, operating system and mobile phone complement each other. With the load of the mobile phone, the operating system can play a role, and the operating system is also the most basic system software running on the "bare metal" of the mobile phone. With this basic system software, other mobile phone software can run normally on the mobile phone.

Suning Smart Retail System Solution uses leading technologies such as big data, cloud computing and Internet of Things to integrate these technologies into all processes, links and scenarios of the retail industry to form a complete retail industry solution. With the support of this technical scheme, Suning's store opening plan can be quickly rolled out. For example, with the help of Suning's data gold mine system, we can conduct big data mining and analysis for the community people in shopping centers, provide accurate marketing solutions, and achieve efficient business operation goals.

Therefore, with the help of real estate developers' good basic ability of commercial entities, these real estate commercial entities are compared to mobile phone hardware, and Suning's smart retail solution is like the operating system inside the mobile phone. Only by combining the two can the good operation of physical commerce be realized.

Re-look at the empowerment of Suning's smart retail. Through long-term exploration, Suning has embarked on its own smart retail road. Under the situation that Suning is interconnected in all scenes and multi-formats are parallel, a fusion channel is created through technology promotion and digitalization, and new industrial entity forms are continuously extended. Suning's retail products involve 10 retail format, covering all aspects of life, thus forming Suning's new retail model.

According to the ecological layout of Suning's smart retail, you can not only enjoy online resources, but also set up various formats to open shopping malls, providing customized formats for offline physical commerce. As Zhang, chairman of Suning Group, said, "The reshaping and reconstruction of retail formats will effectively match all online categories with online scenes and open the era of 3D printing of retail formats".

If Suning's cloud stores, maternal and child stores, supermarkets, sports and other professional storefronts are compared to mobile apps, then these apps are equivalent to personalized mobile apps in the real estate industry. Mining user information through big data to provide users with accurate goods and services in business operations.

Under this premise, if the real estate developers already have a complete commercial operation system, then Suning can provide personalized physical professional storefronts for the real estate developers, so as to achieve the goal of covering a variety of scenes and a thousand stores. Therefore, with the empowerment of various physical formats in Suning and the support of advanced technologies such as big data, real estate developers can also create a "quality life experience base" for users to adapt to the new era of consumption upgrading.

With leading smart retail solutions and various physical formats, Suning has established strategic cooperative relationships with many enterprises, including the commercial Internet development plan with Wanda Group and the all-round smart retail development plan with high-end communities of Evergrande Group. As Xia Haijun, Vice Chairman of the Board of Directors of Evergrande Group, said, "Suning has not only invested in Evergrande, but also launched comprehensive strategic cooperation with Suning in smart retail".

Finally, look at the business model of Suning's "lease-and-build M&A alliance". Suning's smart retail development strategy is actually the overall operation of the "rent-build-merge" business model. Combined with Suning's earlier comprehensive development, that is, "self-construction" and "merger and acquisition", and the emerging "joint" development concept, that is, joint developers, joint property management companies, joint social brand manufacturers and so on.

On the basis of the alliance, Suning's original 10 format, as well as the funds and capital differentiated from its partners, together with Suning's public welfare, industrial IP and other business forms, can cooperate with real estate developers and other enterprises. Moreover, this mode of cooperation has broken the traditional leasing relationship in the past, and it is a new mode of industrial ecological cooperation between interests and * * * *.

All in all, Suning's smart retail solutions and rich physical formats can not only provide digital business solutions for real estate developers, but also provide personalized physical shopping scenarios for physical businesses, fully empowering the real estate industry.

The smart retail model has set an industry benchmark, and a new chapter in ecological enjoyment is about to kick off.

On the whole, Suning's smart retail development strategy, which real estate tycoons gathered in Suning to discuss, will be able to achieve social development momentum higher than commercial value under the new model of cross-industry ecological aggregation. These two forces to promote social development will be reflected in the following two aspects.

First of all, as far as the retail industry is concerned, it can set a new development benchmark for the retail industry. Around smart retail, Suning has built a large retail ecosystem covering real estate, finance, investment and other industries, and formed a cooperative way of resources in the whole industry. At the same time, 600 million users of Suning Eco-Circle are open to partners, which can achieve the goal of opening channels for users of the whole industry, further promote the construction of cooperative eco-circle of industrial integration, and * * * will contribute to the comprehensive roll-out of smart retail solutions.

With the support of Internet, Internet of Things and other technologies, Suning's smart retail model will predict consumption trends, perceive consumption habits, and provide the core development direction for the commercial operation of real estate developers. This mode of cooperation based on its own advantages will give full play to the respective advantages of partners, meet the people's beautiful new life and achieve the best empowerment goal of the ultimate development of all walks of life. As Xia Haijun, Vice Chairman of the Board of Directors of Evergrande Group, said, "An enterprise does not have to be proficient in everything to become bigger and stronger, and only through strategic alliance and cooperation of enterprises from all walks of life can it achieve success".

Secondly, from the consumer's point of view, it brings consumers' scene shopping demand. Nowadays, the quality life born in the era of consumption upgrading is entering the homes of ordinary people, and consumers' demand for quality life is also rising. Through Suning's smart retail solution, * * * will be launched, which will comprehensively promote new retail models and new formats, bring consumers a brand-new life experience, and meet consumers' personalized and scene-based consumption needs anytime and anywhere.

In the era of the Internet of Everything, through Suning's smart retail solution and the cooperation layout between Suning's smart retail and many real estate developers, Suning and its partner * * * will open the spring of smart retail, and a new chapter of ecological enjoyment will be opened soon.