What are the good publicity methods of home service?

As a practitioner and experiencer in the domestic industry for ten years, I have witnessed the development of the industry. At present, door-to-door service is a hot-selling door-to-door service for all parties, and various capital forces have entered. I want to talk about my own experience. Speaking of good publicity methods, I think there is no best, only better. With the development of the times, perhaps the previous good methods are no longer applicable. The purpose of publicity is to keep and transform customers, mainly talking about offline and word-of-mouth publicity methods and their advantages and disadvantages.

Offline publicity

(1) Print advertising leaflets. Distribution in the street with large traffic and passenger flow has the advantage of many people, but the disadvantage is that the target group is not clear, which may be that there is no big gain by paying time, energy and financial resources. In addition, more and more street flyers will also cause low resolution.

(2) printing small cards. When I first joined the company, I made every effort to issue small cards, and specially sent beautifully printed small cards to high-end residential areas and stuffed them at the doors of all owners. The advantage is that the customer is accurate, and as long as there is telephone consultation, the transaction can be 60%. Disadvantages are that the owners object, property fines, high-end residential areas and electronic doors are difficult to enter after application, and posting small advertisements may be punished by public security organs.

3 push. Use readily available gifts, low-priced promotions, etc. The cost is also relatively high, and the cost of obtaining customers is average.

(4) Elevator, subway advertisement, media broadcast, etc. The cost is the highest, and the short-term customer acquisition cost is high, but it is conducive to image promotion.

Online publicity

With the development of society and Internet, online publicity is very important.

1 Small programs and official WeChat account promotion: traffic promotion is needed, and the cost is slightly higher.

② Three-party platform promotion: Taobao, JD.COM, Meituan, in place and other promotion operations. Please refer to the operating rules of each platform for details.

3 APP promotion: if your own strength allows, you can do APP promotion.

4 new media promotion: Tik Tok, headlines and other publicity with goods.

Word of mouth publicity

I think word-of-mouth publicity is the most important in housekeeping. There are two ways of publicity: internal customers (waiters) and external customers (users).

High-standard service quality, perfect after-sales policy and transparent charging standards will lead to repeat customers, and repeat customers will naturally have sales.