What are the basic functions of community O2O applet development?

1, diversification of community service categories

Sparrows are small and complete. In addition to the most basic services (property fees, utilities, parking fees, gas fees, etc. ) To meet the needs of community property, Jianghu team has developed community convenience stores, take-away business, home appliance repair and other services such as convenience, running errands, business and maintenance.

Don't underestimate these modules. You should know that these service modules can be the cooperation between platform operators and third-party service companies, which can not only provide good property services for community owners and gain recognition, but also save an extra sum of money for maintenance work. Third-party service companies can obtain long-term stable income by cooperating with multiple properties.

2. It is recommended to integrate the activities of surrounding businesses.

Platform operators can use the big modules of running errands, merchants, take-out and repairing cars to promote activities. Because it is mainly the peripheral activities around the community, the marketing of community activities is more targeted and has a fixed consumer group. As a community owner, priority will also be given to businesses around the community.

Then the merchants with higher recommendation ranking will be selected to be displayed on the homepage of the community function client (that is, the banner map that the user sees at first sight when opening the APP, etc.). ), more businesses will show them one by one in the function module. However, business ranking and specific planning can be set by operators in the background. For example, paid (that is, paid) recommendations rank high. Nearby recommendation activities can not only help the property to manage the surrounding businesses in a unified way, but also bring additional marketing benefits to the platform.

3. Convenient telephone service has improved the community platform.

For example, unlocking and changing locks in the community, delivery hotline, Jingdong express phone, convenience store phone around the community, etc. These small problems that users often encounter in their lives can be solved in time through the convenience service function.

On the one hand, the convenience service phone strengthens the stickiness between the car owner and the platform, on the other hand, it undoubtedly increases the income of the platform operator, because the merchant number in this function is completely set by the operator, and the platform operator can let the merchants compete for the number through the form of "inviting rent", thus obtaining the priority recommendation position.

4. Notification and business promotion.

Announcement is the main way of community promotion. Platform operators can publish community activities, property notices, event announcements, etc. Through this function, community owners can receive mass notification SMS of the property.

Smart operators must think that they can also carry out commercial cooperation and pay for extensive publicity. For example, sales promotion activities in Shang Chao, discounts at new stores, store snapping up, etc.