520 flower shop activity planning scheme daquan

Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. The following is the "520 flower shop activity planning scheme" I compiled for you, for reference only. Welcome to read this article.

520 flower shop activity planning scheme (I) I. Target strategy

1. The overall goal is to achieve the success of the activity in the three-day Valentine's Day, attract more customers for the flower shop, win more people's support and love, and finally maximize the benefits.

2. During the specific target activities, strive for a turnover of more than 20,000 yuan per day for three days, order no less than xxx flowers per day, and send flowers no less than xxx times per day. The total number of scattered flowers is xxx.

Second, the purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Three. Activity goal four. Theme V. Mode of activities

(1) Identify partners. In this activity, we can find companies that provide us with bouquets and flower care products to cooperate and win their sponsorship.

(2) Promotion methods:

1, flower booking activity

2, Valentine's Day theme flower exhibition activities

3, Valentine's Day bouquet promotion activities

4, 7 Valentine's Day flower scattering special activities

5. Short articles related to flower arrangement

Four. Time and place of activity

Activity time: The activity lasts for three days, namely May 19, May 20 and May 2 1.

Venue: this time, our cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

Fifth, the way of advertising cooperation

1, big exhibition board.

2. Leaflets.

3, signboard design, flower shop decoration layout.

4. Website promotion.

Preparation of intransitive verb materials

Before the event, we carried out various advertising campaigns, distributed leaflets in the streets and alleys, publicized the store decoration, updated the flower shop business online, widely accepted all kinds of reserved bouquets and online orders, and prepared to supplement enough supplies for a large number of flower delivery activities. At the same time, the items provided by the partners were packaged and presented as small gifts for the event.

Seven, medium-term operation

During the activity, you can get our new and old customers when you spend all your money in 99 yuan. If customers have any questions about this activity, the sales staff should explain it in detail, and the final interpretation right of this activity lies with our store.

Eight. After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, use the principle of strike while the iron is hot, further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and improve the sales rate of flower shops by one grade.

520 Flower Shop Activity Planning Scheme (II) I. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the three-day Valentine's Day activities, the success of the activities will attract more customers, win more people's support and love, and finally maximize the benefits.

2. Specific objectives

During the activity, strive for a turnover of more than X million yuan per day for three days, order no less than xxx flowers per day, and send flowers no less than xxx times per day. The total number of scattered flowers is xxx.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our flower activity is mainly aimed at the crowd of 16-30, and these young people are 82. 2% people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

Flowers invite you to spend Valentine's Day.

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project.

2. Valentine's Day Theme Flower Show.

3. Valentine's Day bouquet promotion.

4. Special activities for Valentine's Day.

5. Short articles related to flower arrangement.

Seven. Time and place of activity

(1) Activity time

This activity lasts for three days, which are May 19, May 20 and May 2 1.

(2) Venue

The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

Eight, advertising mode

1, big exhibition board.

2. Leaflets.

3, signboard design, flower shop decoration layout.

4. Website promotion.

Nine, preliminary preparation

(1) Personnel arrangement

Recruit xx temporary workers (xx female, xx male) before the event, responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late.

Need X delivery personnel (our original X delivery personnel, X male temporary workers);

It takes x staff (our original), x customer service staff and x female temporary workers to answer the phone and order online);

X bouquets decorators (there are 2 bouquets decorators and X female temporary workers in our store);

X door propagandist, X street propagandist (X temporary worker, X female, X male, female propagandist at the door, male propagandist under the pretext);

Arrange xx people to sell scattered flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (there are X salespeople in our store, xx is a female temporary worker, and these xx temporary workers will be given some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select xx places to send out our elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: xx people, with an average salary of RMB xxx for 3 days each.

Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About 2000 yuan.

Advertising fee: a banner is xxx yuan, a leaflet is xxx yuan, and about X large exhibition boards in Annex I are rented for one month, each of which is xxx yuan per month.

project cost

Temporary workers' expenses are xxx yuan.

Store decoration xxx yuan.

The advertising fee is xxx yuan.

The total is xxx yuan.

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower delivery personnel to arrive at the destination xx minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of flower shops and left a deep impression on the public, just like thinking of melatonin when it comes to giving gifts. Let consumers think of our flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.

520 Flower Shop Activity Planning Scheme (III) I. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people.

Fortunately, our Qianhui flower shop has also become an important part of weaving this beautiful coastal city! Here, we only strive for a warm home, bright smiles and a bright future!

Xx flower shop opened in 20xx, and its address is a small private flower shop in the center of Tianjin. Since its opening, with the cooperation of the boss Qi Xin and employees, the flower shop has been operating well.

X is coming, and we will welcome our 20xx Valentine's Day. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

In view of this Valentine's Day, the public relations department of our flower shop has decided to adopt a series of plans that closely meet the needs of consumers and the requirements of the times. I hope that the "masters" of the flower shop can make suggestions and fully cooperate.

Second, the project background

In fact, the Valentine's Day planning of Qianhui Flower Shop a few years ago has many advantages that are worth continuing to use. For example, after a long period of accumulation, our flower shop has formed a good image in the eyes of customers, and many old customers have been supporting us, which has made Qianhui flower shop stand firm here and won people's praise. But it cannot be ignored that the shortcomings in our store are becoming more and more obvious. Especially in the face of Valentine's Day and Spring Festival, we lack strong motivation and fail to fully seize the opportunity.

Therefore, in this Valentine's Day promotion, we should learn from the previous lessons, foster strengths and avoid weaknesses, seize opportunities and meet challenges!

Third, the target strategy

1. Overall goal:

During the three-day Valentine's Day activity, the activity was a complete success, winning more customers, more people's trust and support for the flower shop, and finally realizing the best interests of the flower shop.

2. Specific objectives:

During the activity, we will strive to achieve a three-day turnover of xxx yuan per day, order no less than xx flowers per day, and send flowers no less than xx times per day. The total number of scattered flowers is xxx.

Fourth, communication methods and media strategies.

1. Transmission mode selection:

Large-scale exhibition boards, leaflets, sign design, flower shop decoration and layout, online ordering.

2. Media strategy:

Paper media, oral media, online media, telephone and mobile phone media.

Creative description of verb (abbreviation of verb)

1. Activity name:

Xx Flower Shop 20xx Valentine's Day Special Event.

2. Activity theme:

Qianhui invites you to spend Valentine's Day together.

3. Slogan:

Qianhui invites you to spend Valentine's Day together.

4. Publicity works:

Flower Booking-Home Delivery Project Valentine's Day Theme Flower Show, Valentine's Day Bouquet Promotion, Valentine's Day Flower Spreading Special Activities Small Articles Related to Flower Arrangement

5. Accessories:

All kinds of perfumes, all kinds of paper, all kinds of plastic bow ties, all kinds of lovely love, all kinds of intimate small pendant ornaments. All kinds of ornaments are required, but the romantic theme of Valentine's Day should be highlighted to satisfy customers.