commercial plan

Model essay on business plan template (5 general articles)

In today's society, business plans are used in many places. Business plan is an all-round business plan, and its main purpose is to submit it to investors, so that investors can judge the enterprise or project, so that the enterprise can obtain financing. How to draft a business plan is appropriate? The following is a sample essay (usually 5) of the business plan I collected for you. Welcome to share.

1 Summary of Chapter 1 of Business Plan

It is the crowning touch of a plan. Without a good summary, your plan will not attract the attention of investors. So I suggest that you prepare a summary first as the basic framework of your whole plan. It doesn't take too long, just extract the essence.

Please briefly describe the following points:

1, project description (introduce the purpose, significance, content and operation mode of the project, etc.). )

2. Products and services (state your products or services so that others can understand them, including their competitive advantages)

3. Industry and market (industry history and prospect, market size and growth trend, competitive advantages of industry competitors and our company, market sales forecast for the next three years)

4, marketing strategy (in terms of price, promotion, the establishment of sales network and other aspects of the strategy and its operability and effectiveness, the incentive mechanism for sales staff)

5. Capital demand (capital demand, purpose, use plan, sale of shares, investor's rights, exit mode)

6. Financial forecast (sales revenue, profit and return on assets in the next 3 or 5 years, etc.). )

7. Risk control (possible risks in the operation process and control measures to be taken)

Chapter II Summary

After reading the abstract, potential investors have a general understanding of your plan. Then, it is necessary to show your prospective investors a vivid project planning scheme through the summary of this chapter, and further see a sufficient and feasible scheme with sufficient market feedback demand from the framework concept. In this way, your plan will have a solid foundation and enough weight to convince the other party. Don't be too complicated, clear and powerful.

I. Description of the Project

1, project background

2. The purpose of the project

3. Project introduction

Second, products and services

1, product variety planning

2. Research and development

3. Future product and service planning

4. Implementation phase

5. Service and support

III. Industry and Market Analysis

This chapter is the most important and difficult chapter in writing a business plan. If you don't pay attention to this chapter, your plan will be the worst In this chapter, you should point out which industry field, market field and job function you are competing for. What are the characteristics and nature of the market? How do you divide the market structure?

1, market introduction

2. Target market

3. Customer purchase standard

4. Analysis of competitors

Fourth, market and sales.

1, marketing plan

2. Sales strategy

3. Channel sales and partners

4. Sales cycle

5. Pricing strategy

6. Market contact (exhibition/advertisement/press conference/annual meeting/academic seminar/network promotion, etc.). )

Verb (abbreviation of verb) operation organization design

1, organizational structure

2. Job descriptions and requirements of team members

3. Establish team vision, mission and spirit.

Implementation schedule of intransitive verbs

1, short-term goal

2. Medium-term goals

3. Long-term goals

Seven. financial plan

1, capital demand and use plan

2. Financing plan

3. Profit and loss forecast table

4. Cash flow forecast

5. Balance sheet

6, break-even analysis

7. Return on investment

8. payback period of investment

Eight. risk control

1, policy risk

2. Legal risks

3. Competitive risk

4. Risk of loss

Tip: Be sure to answer the following questions as much as possible in your business plan.

1. What kind of business experience does your management team have?

2. Are there any successful members in your management team?

3. What is the motivation of each management member?

4. How did your company and products enter the industry?

5. What are the key factors for the success of your industry?

6. How do you judge the total sales and growth rate of the industry?

7. What is the industry change that has the greatest impact on your company's profit?

8. What is the difference between your company and other companies?

9. Why does your company have high growth potential?

10, why did your project succeed?

1 1. What is your expected product life cycle?

12. What makes your company and products unique?

13. Why does your company succeed when it has to compete with bigger companies?

Who are your competitors?

15. What advantages do you have compared with your competitors?

16. Compared with your competitors, how do you compete with them in terms of price, performance, service and security?

17. What is the substitute for your product?

18. According to your estimation, how will your competitors react to your company?

19. If you plan to gain market share, what will you do?

20. What is the most critical factor in your marketing plan?

2 1. How will your advertising plan affect product sales?

22. When your product/service matures, how will your marketing strategy change?

23. What are the statistical characteristics of your customer base?

24. What do you think is the bottleneck of the company's development?

25. Who is your supplier? How long have they been doing business?

26. Where does your company's labor supply come from?

27. What are the exit options for investors?

2 1, the establishment of the organization

Briefly introduce the basic information of the organization to be established, such as business projects, investment amount, number of entrepreneurial teams, contact information, etc.

2. Project

(1) explain your entrepreneurial project in detail and analyze the market growth of the project.

(2) Describe your entrepreneurial elements as follows:

Customers-what customers are you facing, or what is your target market?

Marketing-What ways or channels do you intend to let customers know and buy your products/services?

Capital-Where does the main start-up capital come from and how do you plan to allocate and use it?

Venue-where is your office, what is the location condition and how to decorate the venue?

Team-background information (resumes) of the current members of the entrepreneurial team and their responsibilities.

3. Profit model (this part is more important, please focus on data analysis and description)

(1) How is your project profitable? If there are any historical materials, please write them down.

(2) Carefully analyze your profit development trend, and specify how you generate cash flow in the short term, and where you plan to invest in the future to obtain long-term benefits.

4. Competition

(1) Where do the competitors in the market come from and what is their business model?

(2) explain your competitive advantage

(3) explain your competitive strategy or cooperation strategy.

(4) How is your service or product priced and why?

5. Risk

(1) What are the main risks of your entrepreneurial project?

(2) What methods are you going to take to avoid or reduce these risks?

6. Loan purpose and specific repayment plan

(1) How to use the loan after it is successfully applied?

(2) How to repay after the loan term expires? Explain the specific repayment plan.

Entrepreneurial Plan Chapter III Project Name: Three-dimensional Polyculture of Fish, Duck and Chicken

Project location: xx village

Total investment: 654.38 million yuan.

I. Background of Project Construction

Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.

Second, the project economic and social necessity evaluation

Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low planting yield and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.

People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.

Third, the market demand analysis and forecast

Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.

Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.

Four. Content and scale of project construction

1, scale

The water area of the farm is about 23 mu, and the mountain area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 local chickens.

2. Specific construction contents

(1) farm reconstruction

The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.

(2) Construction of feeding shed

Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with the first-phase investment of 6,543,800 yuan+0.5 million yuan.

(3) Other expenses

Forage planting fee is 2,000 yuan, chicken and duck fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, conservation site rental fee is 3,000 yuan/year, and daily expenditure is 1000 yuan, totaling 75,000 yuan.

Total initial investment: more than 654.38 million yuan.

Verb (abbreviation of verb) project investment benefit analysis

The income of each duck is 5 yuan. According to the survival rate of 85%, it is estimated that the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.

Every chicken goes to 7.5 yuan. According to the survival rate of 85%, the income of each batch of chickens is 6200 yuan, and the income of two batches of chickens is 1.24 million yuan.

It is estimated that the income from fish farming is 30 thousand yuan.

Estimated total income: 53,000 yuan.

Sources of funds for intransitive verbs

The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.

To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.

I. General situation of the enterprise

Main business scope:

My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.

Type of enterprise: manufacturing □ traditional industry

□ Retail □ Other

□ Wholesale □ Service □ Agriculture □ New Industry

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.

Educational background and related courses (including time)

20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.

Huang Liang and Li Yan both graduated from junior high school.

Third, the market evaluation

Target customer description:

The target customers are:

1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.

2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.

Market capacity or expected market share of the enterprise:

With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.

There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.

Changing trend of market capacity:

With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.

Situation analysis

superiority

1, there are few similar consumption places nearby.

Disadvantaged

1, less first-time entrepreneurial experience.

chance

1, close to the university town, will bring more passengers.

With the improvement of consumption level, more and more people.

threaten

1, more and more restaurants will become competitors.

2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.

Fourth, the marketing plan

Step 3: Location

(2) The main reason for choosing this address:

There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.

(3) Sales method (select one and tick)

The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.

(4) Reasons for choosing this sales method:

Coffee is a disposable consumer product.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.

Name of the proposed enterprise: xxxx

Enterprise employee: xxx

Monthly salary:

Boss or manager, barista, pastry chef

Article 5 of the Business Plan I. Introduction of the Project

Project Name: "Huanhuan" Children Custody Service Company

Scope of business: child care, after-school counseling and nutrition catering service.

Project investment: 30,000 yuan.

Location: Ningyang School, Ningguo Avenue

Project outline: In today's society, the pressure of office workers is increasing, and children have no time to take care of them, which leads to many examples of withdrawn personality and inferiority. Set up Huanhuan Children's Custody Service Company, organize children whose parents can't take care of them, provide diet management, sleep and study guidance, solve the difficulties of parents and children, and cultivate children's self-discipline, independent management and teamwork spirit with systematic management education for the benefit of the next generation.

Second, the market analysis

At present, child care in Ningguo City has become a long-standing problem in citizens' daily life. This is because my acquaintances and I often talk about children who can't take care of their children in time because they are far from work after school, and also talk about children who are thin because of poor lunch after school. What we have talked about more is that parents' low educational level has become a problem in helping their children with their homework, and there has been a generation gap problem. From this, an idea has arisen. If these children can be organized, they can be guaranteed to eat well and sleep well, and at the same time help them with their homework, wouldn't it be a good business opportunity?

1, market demand analysis

It is reported that there are several primary schools in Ningguo at present, and all primary schools have difficulties in custody to varying degrees. According to incomplete statistics, each primary school has an average of 900 students. About 60% of freshmen need trusteeship services, 45% need homework in all subjects, 30% need art, music and English, and 20% need only one homework. However, at present, the trusteeship service in primary schools is inconsistent, and teaching accidents occur from time to time.

From the above data analysis:

Today people pay more attention to education than before;

② Nowadays, children are highly competitive and under great pressure;

③ Parents are too involved in social work and fail to take good care of their children;

④ The degree of education socialization needs to be continuously improved.

2. Market competition and prospects

There must be competition in social progress, so we must pay attention to industry competition in the stage of starting a business. According to relevant reports, at present, Ningguo City has not developed the tutor and trusteeship service market for a long time, but there are generally problems of low quality, such as substandard goods, unqualified teachers and poor service quality. As long as we develop our strengths and avoid weaknesses, formulate our own competitive advantages, highlight our advantages and innovate and develop, we can continuously meet the needs of society. Great development potential. As far as entrepreneurial projects are concerned, as long as we attach importance to competitors and adopt the business policy of "all-round development, diversified services and winning with quality services", we will certainly succeed.

Third, the cost budget of college students' business plan

1, salary budget

20xx self-help students, no salary cost (just started, reputation is very important, people are not at ease)

2. Investment budget

The rent is 8000 yuan per year, decoration 10000, things 10000.

Description:

(1) Simply decorate the original facade and use the original decoration. There are two kitchens, bathrooms, bedrooms and classrooms. Book lounge, multimedia learning classroom.

(2) It is necessary to make full use of the infrastructure of the original business premises and add new ones to the old ones.

3. Operating cost budget

Description:

(1) Student meals: transparent, updating recipes every day (on WeChat)

(2) Students' food standards: According to children's dietary needs, recipes that meet the standards are formulated according to different festivals.

Fourthly, the profit and loss analysis of college students' entrepreneurial plan.

Length business goal

(1) Preliminary planning objectives: 20 15, 12 students (small class teaching) 20 16, considering 20-30 students.

Lunch plus tutoring 200, "homework" tutoring plus 100, and evening assistance 200, totaling 500 (months); One semester 2000 (200 discount for familiarity or special requirements);

Namely: 500× 12=6000 per month. 2000×12 = 24,000 years.

(2) Enrollment target: it is best to focus on grades 3 and 4 (every recruit a student to test their learning level, and the average score is enough, if it is too bad, it will not be accepted).

(2) Main turnover target: annual turnover: conservatively estimated at 2065438+40,000 in 2005.

Verb (abbreviation for verb) trusteeship concept

Adhere to the service concept of "let children grow up healthily and happily". Adhere to the five-hearted service, that is, love, confidence, carefulness, patience and perseverance.

Supplement: First of all, summer vacation enrollment, English training and day care services.

Features: during the summer vacation, free international phonetic alphabet classes.

During school, "homework" counseling

Small class teaching, one class 10 students.

Multimedia teaching is more vivid, easy to accept and boring to change. Let learning become an interest. Lounge, reading, gobang and other educational games are entertaining.

Parents feedback manual, communicate with parents about students' study and life (normalization) decoration part every month.

Requirements: Kitchen: clean and tidy.

Toilet: easy to clean and comfortable at home.

Classroom: clean and bright, with learning atmosphere, easy to clean.

Lounge: bookshelves and books

Details: to be determined

car card

Student trusteeship agreement (normalization)

Extremely responsible for the original six-tube service

Management safety

1, transportation safety;

2. Check-in safety;

3. Classroom safety;

4. Game safety;

5. Outdoor safety;

6. Food safety;

7. Sleep safety;

8, in the heart, emotional security;

Pipeline learning

1. Counseling colleges should do homework assigned by teachers in public schools;

2. After finishing the homework, go to the teaching culture class of the trusteeship school (self-compiled textbook course connected with the public course);

3. Teaching olympiad, composition and English content is beyond the curriculum level of the same grade;

4. Individual parents provide counseling for their children's specific learning requirements to improve their children's performance in a certain subject. Guan entertainment

1, outdoor playground entertainment;

2. Indoor playground entertainment;

3. Classroom entertainment ("learning to play" class);

4. Outdoor sightseeing and entertainment;

5. Thinking and entertainment in any space (arrange thinking the game's homework and let him use various occasions for thinking and entertainment).

Manage life

1, manage students' diet. Let them have a hosted lunch or (and) dinner;

2. Pay attention to arrange students to drink water between classes;

3. Ensure a half-hour nap and more than 9 hours of night sleep;

4. Wash your hands before and after meals and clean your body all day;

5. Heating in winter, cooling and heatstroke prevention in summer;

6. Ensure that students' clothes, shoes, hats and schoolbags are clean and tidy. School supplies, cold and heatstroke prevention supplies are complete. Guan pinxing

1, "five loves" education (the collective name for loving the party, patriotism, socialism and others);

2. Educate Chinese traditional virtues;

3. Education of laws and regulations;

4. Education of socialist spiritual civilization;

5. Seed development concept education (environmental protection, conservation, low-carbon knowledge and behavior education);

6. Thanksgiving education.

Manage health

1, healthy vision;

2, dental health;

3. Spinal health;

4. Prevent common diseases, frequently-occurring diseases and infectious diseases;

5. Prevent malnutrition and overnutrition;

6. Mental health.

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