Is Evergrande a single holiday or a double holiday, and has the working time been arranged?

Evergrande Real Estate Group (HKEx: 3333), referred to as Evergrande Real Estate or Evergrande for short, is a large-scale residential real estate developer in Chinese mainland, one of the top ten real estate enterprises in China and one of the top five real estate developers in Guangdong.

The company is headquartered in Guangzhou, and its founder is Xu Jiayin. Judging from the land reserve, Evergrande is the largest real estate developer in Chinese mainland. Evergrande has land reserves and real estate projects in 22 cities in China, including Guangzhou, Tianjin, Shenyang, Wuhan, Kunming, Chengdu, Chongqing and Nanjing. Guangzhou Evergrande Football Club, which owns 20 13 AFC Champions League. By the end of 20 17, it has won the Super League championship for seven consecutive years.

On June 201May 15, Tencent Holdings, Evergrande Real Estate and Masge entered into a subscription agreement for new shares. 2065438+On June 24th, 2005, Guangzhou Evergrande Taobao Club announced the change of shareholding ratio in official website, and Evergrande Group increased its capital. After the capital increase, Evergrande Group holds 60% of the shares of the club and Alibaba holds 40%.

Development strategy?

Scale strategy

The "first-class scale" of Evergrande Real Estate Group is the basis of Evergrande's "three first-class" target strategy. Before 2004, Evergrande took root in Guangdong and developed rapidly. Since 2004, Evergrande has put forward the development strategy of rapid national expansion, rapidly realized the national layout of projects and standardized operation of products, and realized the blowout growth of performance.

In the past six years, Evergrande has achieved an average growth of 46 times in many core indicators such as land reserve, sales amount, sales area, business amount, area under construction, completed area and cash balance. Evergrande has more than 200 large-scale projects in more than 20 major cities nationwide, with total assets reaching 239 billion yuan by the end of 20 12.

brand strategy

"First-class brand" is the core of Evergrande's "three first-class" target strategy. In terms of brand strategy, Evergrande is determined to implement the boutique strategy. With the strategic policy of "building Evergrande's boutique and international brand", more than 6,000 "boutique engineering standards" have been formulated in the whole process of real estate development such as project planning and design, engineering construction, garden environment supporting, decoration, materials and equipment, and a solid strategic alliance has been established with more than 300 leading enterprises in related industries around the world.

Achieve a great leap in product quality. High cost performance has become an important symbol of Evergrande products, forming a strong market appeal, making Evergrande real estate sales miracle after miracle. The brand value of Evergrande is as high as 24.86 billion yuan, ranking first in the brand value of China real estate company for three consecutive years.

talent strategies

"First-class team" is the guarantee of Evergrande's "three first-class" target strategy. In terms of talent strategy, before Evergrande decided to expand to the whole country in 2004, it reserved a large number of outstanding talents through a high-standard and moderately advanced talent introduction mechanism and a scientific and perfect internal training mechanism. Evergrande gives full play to the dual roles of salary guarantee and performance appraisal, and realizes the optimal allocation of talent structure.

An iron army team with high quality and strong execution has become a powerful guarantee for Evergrande's sustained and steady development, and it is also the most proud competitive advantage and strength of Evergrande.