Do you want to do a community group purchase?

Of course. If you are interested in this industry and want to do community group buying, you can do the following homework in advance.

Competitive product analysis

First of all, how many community group buying platforms are there in your city? How many people are there on these platforms, how many streams are there, and how many fan members have been developed? What are the categories of these platforms? How many SKUs are there? What price did you reach? And so on, this series of problems need to be analyzed by friends who are ready to enter the game.

Self - analysis

Take stock of what resources you have for community group buying. Community group buying mainly includes the following three aspects:

1, supply chain

Is there a high-quality primary source? If there are, for example, familiar with many orchards and vegetable bases, or with some factories, it is definitely a super advantage and a decisive attempt; Secondly, it also includes warehousing, sorting and distribution, which is not a big problem. The warehouse can be rented, and the sorting and distribution can employ employees.

2. Group

Is there an existing team? If there is, it is also an advantage, which can help you win for at least one month.

3. Marketing resources

Are there any acquaintance resources such as convenience stores and rookie stations in each community? Or do you have property resources? If so, it is easier for you to recruit a team leader than your competitors 10 times.