Northeast sunshine tianji property

After a brief madness at the end of 2006, the Qinhuangdao property market in 2007 gave people a feeling of "tepid". Although house prices are still rising this year, the increase has slowed down greatly, and some real estates have seen the scene of price reduction and promotion near the end of the year. In this year, the government's regulation and control efforts were unprecedentedly strengthened, and new affordable housing began to be launched one after another. Some large-scale projects have also entered the market one after another this year, making it difficult to continue the crazy upward trend of port city housing prices in previous years.

1, unsalable phenomenon began to appear.

At the end of 2007, Li Ting, a citizen of Qinhuangdao, finally got his wish and bought a house. "2,800 yuan per square meter was unimaginable a year ago. It is said that developers are eager to withdraw funds, which is only five or six hundred yuan lower than before. " This price is also the envy of friends around Li Ting. The only thing that worries Li Ting is that if house prices fall, will the future property and supporting facilities shrink?

"As far as I know, some small and medium-sized real estate developers in Qinhuangdao have been under great financial pressure since the end of the year, and some properties with poor lots and environment have begun to appear unsalable. It is expected that this situation will continue under the general trend of the state's continuous regulation of the real estate market in the first half of 2008. " Li Haiqing, Secretary-General of Qinhuangdao Real Estate Development Association, told reporters that in 2007, the most outstanding performance of Qinhuangdao property market was the "tepid" performance of housing prices. Compared with the end of 2006, the price increase is not too big. Take the harbour area as an example. Since 2007, the prices of most buildings have remained at around 4,000 yuan per square meter, while some remote buildings are at the level of more than 3,000 yuan per square meter.

This situation is in sharp contrast with 2006. According to an official of Qinhuangdao Municipal Bureau of Statistics, in 2006, the house price in Qin increased steadily. The price of newly-built commercial housing rose by 6.9% year-on-year, slightly higher than the 6.0% in 2005, which was at the upper-middle level in the country, but the increase gradually increased in the fourth quarter, reaching 1 1.8% in February, making the house price at the end of 2006. At that time, most of the housing prices in Qinhuangdao city were around 4000 yuan/square meter. For this seaport city with a population of just over 500,000, the increase in house prices has exceeded people's expectations. In fact, this sudden rise can't last long. After only one year, the market reversed.

2, the dream of affordable housing.

This reversal of housing price trend is closely related to a large number of affordable housing in 2007. A real estate business analysis believes that this has diverted many potential buyers of commercial housing to a certain extent.

Wang Yiqing, a 60-year-old retired worker, is a loyal buyer of affordable housing. "My pension is only 1000 yuan. Don't even think about buying a commercial house in the harbor area. For several years, we have always wanted to buy an affordable house, but we have never been able to buy it. " In 2007, the adjustment of Qinhuangdao's affordable housing policy made the needy households like Lao Wang see hope again.

In August this year, the first affordable housing project in Qinhuangdao-Haiyang affordable housing project in Haigang District was officially started. This project with a total investment of nearly 500 million yuan is also the largest affordable housing project in the city. From June to 10, 2008, this port city launched 2060 sets of affordable housing.

Almost at the same time, there are policy adjustments. The Implementation Measures for the Linkage Operation of Economically Affordable Housing and Commercial Housing Development and Construction promulgated by Qinhuangdao Municipal Government clearly stipulates that the linkage operation of economically affordable housing and commercial housing development and construction refers to the operation mode of building a certain proportion of economically affordable housing in commercial housing development and construction projects and handing it over to the municipal low-rent housing and economic affordable housing management center for free sale to eligible low-income families. It is said that this method is the first attempt in Hebei Province.

In addition, the Qinhuangdao municipal government also put forward six measures to stabilize housing prices: to improve the security system of low-rent housing for the lowest-income families with per capita urban construction area of 1.5 square meters, so as to ensure that all should be guaranteed; Increase the construction of affordable housing, and implement the construction of affordable housing of 600,000 square meters during the year; Increase the proportion of affordable housing land supply and strive to meet the demand for affordable housing land; Promote the transformation of old residential areas and villages in the city to improve the living environment of residents; We will implement the "two competitions and two restrictions" policy of "limiting apartment types, housing prices, competitive land prices and competitive housing prices", do a good job in piloting different lots, and gradually improve the price-limited sales measures for commercial housing.

All these measures are aimed at the excessive growth of housing prices in the previous period, and Rainbow Yiqing, a low-income group in the city, will also benefit from them. In an interview, a citizen said, "In the past, affordable housing was more like a unit's self-built house, but now affordable housing has begun to turn to urban low-income families."

According to the reporter's understanding, in 2007, the relevant departments of Qinhuangdao issued tens of thousands of questionnaires in order to cooperate with the launch of affordable housing in the city. Judging from the questionnaire collected at last, the affordable housing projects launched one after another will meet the housing needs of low-income families in most cities.

3. The port city property market has entered the "quality era"

"From the current point of view, the housing price in Qinhuangdao is definitely the lowest among coastal open cities. Compared with the housing prices in tourist cities such as Qingdao and Dalian, the housing prices in Qinhuangdao are very competitive. " Yan He, sales manager of Qinhuangdao Wuxing Real Estate Co., Ltd., said in an interview that in the past few decades, the city scale of Qinhuangdao has not changed much, and most urban residents have their own houses. Only in recent years, with the improvement of living standards, more and more families have the need to further improve their living conditions. At present, "replacement" purchase has become the mainstream demand to support the development of the local real estate market. Compared with buyers in other cities, buyers in Qinhuangdao pay more attention to the quality and service of their houses. Due to picky buyers, the competition in the local real estate industry is becoming increasingly fierce.

Yanhe told reporters that the slogan of their "On the Water Side" project opened in early 2007 was "265438+ Replacement House in the 20th Century". The initial price was about 3500 yuan per square meter, but it was sold out in less than two months. 80%, and now the price has risen to more than 4,000 yuan per square meter. Because the project has adopted a large number of energy-saving measures such as reclaimed water reuse, rainwater collection and solar energy building integration, it has won a number of national and provincial energy-saving demonstration projects, which are quite influential in the local property market and its house price is at a medium level in the local area. Therefore, in addition to many local buyers, it has attracted many foreign buyers, most of whom are buyers from Beijing and Northeast China, and some buyers from other cities in the province such as Shijiazhuang and Hengshui.

It is understood that at present, in Qinhuangdao, local property buyers pay more attention to factors such as price, environment and supporting services when choosing real estate. Therefore, personalized real estate with a unit price of around 4,000 yuan, such as "water side" and "forest escape city", is more popular, and its real estate price is slowly rising. On the contrary, some buildings with remote geographical location and poor environment have some unsalable phenomena due to the lack of their own characteristics, although the prices are very competitive.

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Foreign buyers raise housing prices in port cities.

It is understood that the current real estate market in Qinhuangdao is mainly divided into two categories. One is the commercial housing market in the urban area, which is dominated by local people and is currently maintained at the level of 3,000-4,000 yuan per square meter. The other is tourism real estate, which is dominated by villas and small-sized commercial houses by the sea, mainly facing foreign buyers, and the price is 3000 yuan-10000 yuan/square meter.

In recent years, with the deepening of tourism development in Qinhuangdao, the development of tourism real estate has become increasingly mature, attracting a large number of buyers from Beijing, Tianjin, Northeast China and other places, especially those in Northeast China. In addition, there is an interesting phenomenon among these foreigners who buy houses. Buying a cheap house costs less and chooses bank loans, while most people who buy high-end luxury houses can pay the house price in one lump sum. This shows that many foreign buyers with high spending power have a special liking for Qinhuangdao.

In 2007, with the official start of the integration of eastern Hebei, the connection between Qinhuangdao and Tangshan became closer and closer, and more and more Tangshan people also came to Qinhuangdao to buy houses. In addition to convenient transportation, Qinhuangdao's unique seaside environment and low housing prices are also very attractive to foreign home buyers in Tangshan. The main reason why many Tangshan people come here to buy houses is that they have taken a fancy to the fresh and natural environmental conditions in Qinhuangdao. Among them, Tangshan people mostly buy houses in Nandaihe. It takes more than an hour to drive from Tangshan to Nandaihe and take the Beijing-Shenyang Expressway. Because the environment and air are much better than Tangshan, many well-off Tangshan people began to buy a second house here.

According to the requirements of Tangshan Municipal People's Government and Qinhuangdao Municipal People's Government's Framework Agreement on Regional Strategic Cooperation in Jidong and the provisions of relevant laws, regulations and policies, the housing provident fund management centers of the two cities reached an agreement on the handling of housing provident fund loans in different places. Last year, Qinhuangdao City and Tangshan Housing Provident Fund Management Center signed the Cooperation Agreement on Individual Housing Provident Fund Loan, which marked the official opening of the housing provident fund loan business in the two cities, giving more Tangshan working-class people the impulse to buy a house in Qinhuangdao. Many insiders predict that with the deepening of contacts between Tang and Qin, more Tangshan people will live a new life of "living in Qinhuangdao and working in Tangshan" in the future.

Work hard.

Establish a sound housing security system within five years.

The reporter learned from the local housing management department that in the next five years, Qinhuangdao will complete urban housing14.5 million square meters, of which affordable housing (including fund-raising housing) will account for 0/5% to 20% of10-2.9 million square meters. In 2007, Qinhuangdao has implemented four affordable housing construction projects with a total construction scale of 343 1 10,000 square meters.

Qinhuangdao issued the "Implementation Opinions on Improving and Implementing the Urban Housing Security System to Effectively Solve the Housing Problems of Low-income Families" and related supporting documents, stipulating that in the construction of ordinary commercial housing, the housing area with a building area of less than 90 square meters in Xing Tao should reach more than 70% of the total development and construction area; By 20 12, the housing security system will be established in an all-round way, providing housing security for all eligible low-income families, and realizing all the insurance coverage; Establish a housing provident fund system for 80% of employees; 90% families own or rent houses with complete functions and facilities.

At the same time, Qinhuangdao began to implement the linkage operation of affordable housing and commercial housing development in 2007. The construction area of affordable housing in the linkage project is determined according to the proportion of 10%-20% of the total living area of the project. In principle, the total area of affordable housing built on a plot should be greater than the total construction area of a house to ensure the steady growth of affordable housing construction.

◎ property market skyline

The course of rising house prices in Qinhuangdao

In the interview, the reporter learned that the house price in Qinhuangdao began to rise rapidly in a "triple jump" style in 2004. For a long time, the price of the local property market did not increase much. 1997, the average price of commercial housing in Qinhuangdao was only about per square meter 1700 yuan, and then it increased by 200-300 yuan every year.

Since 2004, the rise of housing prices in Qinhuangdao city began to accelerate, and the auction price of urban land also hit record highs. In the past, the price per mu was only 300,000 yuan, and in 2005 it reached 6.5438+0 million yuan. When a piece of land in the port area was auctioned in early 2007, the basic land price had risen to an average of nearly 4,000 yuan per square meter.

Will house prices fall after the Olympic Games?

Qinhuangdao is the venue of the 2008 Olympic Games. After the Olympic Games, will housing prices usher in an "inflection point" and begin to enter the downward channel? In the interview, local developers and related personnel believe that it is unlikely that house prices will fall.

"At present, the Qinhuangdao real estate market is dominated by the self-occupation demand of local residents, and the holiday demand of foreign buyers is not greatly affected by the Olympic Games." Yan He, the sales manager of Qinhuangdao Wuxing Real Estate Company, believes that the Olympic factors may have a certain impact on some investment and holiday buyers, but have little impact on the demand for self-occupation that dominates the local market.

Yang Guangjun, chairman of Qinhuangdao Haishan Jinwu Real Estate Development Co., Ltd., thinks that the house price in Qinhuangdao rose too fast in the last few months of 2006. There are many reasons, mainly the relatively low housing prices in 2005. At the end of 2005 10, about 2500 yuan per square meter. In 2006, the house price just rose to about 3800 yuan per square meter. On the surface, the increase seems quite large, but this is because it is. In addition, the land resources in Qinhuangdao are not very large, and the whole real estate development has undergone great changes, especially the varieties developed in 2005 and 2006 are very different. In 2005, most of them were about 2500 yuan per square meter. In addition, in 2006, high-rise buildings accounted for 80%, and most of them were villas. In this way, the whole house price has been greatly improved, but if the increase in cost is removed, the real price increase is not large. At present, the housing price in Qinhuangdao is the lowest among the first batch of coastal open cities, which is very low compared with other coastal cities. Therefore, there is not much bubble in Qinhuangdao's housing prices, and there should be little room for decline.

Authoritative interview

It is unlikely that the house price in Qinhuangdao will fluctuate greatly.

—— Li Haiqing, Secretary General of Qinhuangdao Real Estate Development Association

Qinhuangdao's real estate is mainly sold to local residents, and its investment is relatively poor, which forces developers to build houses that meet the consumption tastes of ordinary citizens and improve the taste of commercial housing, so there is little room for a sharp drop in prices.

In view of the recent decline in housing prices in cities such as Shenzhen and Guangzhou in the Pearl River Delta, Li Haiqing believes that this scene will not be staged in Qinhuangdao. "The house in Shenzhen has risen from 8,000 yuan per square meter to 20,000 yuan in a very short time. This kind of rise is irrational in itself, and it will inevitably produce a big bubble. Now, even if its price drops by 50%, it is still profitable for developers. " However, Li Haiqing believes that for Qinhuangdao's property market, although some small and medium-sized developers are facing greater financial pressure at present, it is unlikely that the overall price will drop sharply.

First of all, from the perspective of housing construction cost, with the increase of urban land auction price, the benchmark land price of commercial housing in Qinhuangdao is generally not less than 2,000 yuan per square meter, and with the construction and installation cost of about 1000 yuan, the cost of commercial housing development is basically not less than 3,000 yuan. It can be seen that the profit margin of developers is relatively stable, and the current housing prices in Qinhuangdao are mostly maintained at around 4,000 yuan/square meter. Although there is limited room for growth, there is not much room for sharp decline. Under the trend of national macro-control, some small and medium-sized developers with poor strength will find it more and more difficult to survive under the pressure of funds, so the buildings on the edge of the city may be unsalable.

Secondly, judging from the current development of the real estate industry in Qinhuangdao, many large local developers are actively complying with the requirements of the national macro-policy, improving the energy-saving and environmental protection level of the houses themselves and improving the internal quality of commercial housing. Although this invisibly increases the construction cost, it is in line with the industrial direction advocated by the state for the real estate industry and reflects the benign development. "Now everyone has a knowledge of * * *, not relying on price wars to attract buyers, but working hard to improve quality, which also caters to the needs of buyers and invisibly improves the marketability of commercial housing."

In addition, Li Haiqing also revealed that in recent years, the urban land supply in Qinhuangdao has been kept at about 3 million square meters per year, and the supply is relatively sufficient. In addition, the government will invest heavily in affordable housing and other affordable housing in the next few years. For Qinhuangdao, a city with a population of only over 500,000 in the main city, these factors have reduced the possibility of sharp fluctuations in housing prices, making it possible for buyers with different housing needs in the city to own their own houses.

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The price increase in Qinhuangdao slowed down.

During the period of 1- 1 in 2007, the sales area of commercial housing in Qin was 1.809 million square meters, up by 2 1.9% year-on-year, of which the residential sales area was 1.754 million square meters, up by 28.3% year-on-year. With the sales situation still optimistic, the sales price of houses in Qinhuangdao showed a steady upward trend, with a year-on-year increase of 5.8% in the first 10 month, 0.7 percentage points faster than the same period of last year, and slightly expanded. Among them, the price of new commercial housing rose by 7.0% year-on-year, and the most obvious upward trend was still multi-storey housing, with the price rising by 13.9% year-on-year, up by 4.6 percentage points over the same period in 2006.

In the same period, the price of non-residential commercial housing in Qin increased by 4.4% year-on-year, showing a fluctuating upward trend.

The transaction volume of second-hand houses has changed obviously due to the influence of policies. According to statistics of relevant departments, in the first three quarters of 2007, the transaction volume of second-hand houses in Qinhuangdao was1610.4 million square meters, down 9.9% year-on-year.

According to the survey data released by the National Bureau of Statistics and the National Development and Reform Commission, from June 5438+0 to June 5438+0, 2007, the total housing sales price index in Qinhuangdao was 105.8%, which was lower than the average increase of 70 large and medium-sized cities in China by 1.2 percentage points. According to statistics, the housing sales price in Qinhuangdao increased by 5.8% year-on-year, which was 65,438 0.3 percentage points and 0.2 percentage points lower than that in Shijiazhuang and Tangshan respectively. These data clearly show that the increase of housing sales price in Qinhuangdao is slowing down day by day.

Judging from the monthly sales situation, the current housing sales price index in Qinhuangdao has dropped from 18 in June 2007 to the 57th place in June 2007. Among them, the price index of new commercial housing dropped from seventh to 56th; Second-hand residential sales price index fell from 24th to 62nd.

The voice of the people

Effectively implement the published housing construction plan of Qinhuangdao City from 2006 to 20 10 to ensure the construction of affordable housing (including low-rent housing) and small and medium-sized Taoxing housing; Strengthen the audit of affordable housing tenants to ensure that the housing needs of low-and middle-income people are met; At the same time, it is necessary to strengthen the regulation of real estate developers' business behavior and establish corresponding credit records; Strengthen publicity to eliminate public panic about rising house prices; Guide citizens to establish a correct concept of housing consumption and investment.

—— Yang Shiying, academician of CPPCC and Qinhuangdao Architectural Design Institute.

I recently saw a small advertisement for selling a house. There are two houses in Li Donghua and Jian 'anli in the harbor area, and the asking price is only 3200 yuan/square meter, which is much lower than the previous price of 3900 yuan ~ 4000 yuan/square meter. Like these good second-hand houses in the city center, it is easy to rent and rent. If it is not easy to buy a new property for rent, the cost of raising a new house is not small.

—— Citizen Ms. Li

◎ Conclusion

Looking forward to the warmth of the city in 2008

□ Wang Zhen Hu Yinbin

One step at a time in January, one price at a time, this wave of national housing prices rose, and almost the same scene was staged in every city in Hebei. House price has become the most concerned topic in the city, and buying a house has almost become the top priority in people's lives.

The same "up" word, Hebei's property market has different expressions from other provinces, and such expressions are set off by different backgrounds and background colors in different cities. The description and realization of the blue dream, the investment and pull of fixed assets, the compensatory growth after many years of historical lows, the acceleration of urbanization, the awakening of investment awareness and even the appreciation of location have all helped Hebei property market finally join the fast-rising camp.

Rising is not a problem. However, when the vacancy rate is accelerating, the price is not a case, and the rental-to-sales ratio is unattainable-there is a problem with the hidden bubble and the "rise" inside.

In the attention to the property market of eleven cities in Zhao Yan, we pay attention to the rise of cities hidden behind housing prices, we pay attention to the sufferings of people's livelihood under high housing prices, and we pay more attention to the efforts made by city managers to improve the quality of people's livelihood, although many times such efforts are only exemplary.

As a result, many topics derived from the property market have derived meanings far beyond the property market itself.

We are pleased to see that various new policies based on stabilizing and accelerating the rising real estate market and improving the living conditions of poor and vulnerable groups were intensively introduced in 2007 and will continue in 2008; Low-rent housing, affordable housing, is or will soon have a quantitative leap, just like the early winter morning, warm sunshine spread in people's hearts as much as possible, and the turning point of economic policy has also brought about a "turning point" in the property market.

Has the "turning point" of Hebei property market really arrived? This debate lasted until 2008. In fact, at such an inflection point, we don't want the inflection point of house prices to turn from rising to falling, let alone from rising to falling, but from rapid rise to rational adjustment. In fact, it is not only the property market, but also the inflection point dispute that has spread in many fields. We all hope that it will be a rational new starting point.

A suite, a home, a dream, an expectation. In 2008, we are full of expectations for the rational adjustment of the property market, and we are increasingly worried about the city we are in.