What professional knowledge and skills do real estate salespeople need?

If you want to be a successful real estate salesman, you must constantly enrich yourself and exercise yourself in the following aspects.

I. Professional knowledge

Sales staff must have the most basic professional knowledge within their own business scope, including building regulations, architectural design, tax laws, land management, contracts, contractual behavior, market conditions, commodity structure, quality, goodwill and so on. , as well as technical terms commonly used in various businesses, in order to explain the advantages and disadvantages of products to customers in detail, and then win customers' orders and achieve sales purposes.

Two, six hearts.

Patience-anyone who sells high-priced goods must make long-term patient demands and explanations to customers.

Care-we should consider their problems from the standpoint of consumers and give perfect answers in order to win the trust of customers. Enthusiasm-enthusiastic to help customers, find problems, solve problems, and achieve the purpose of buying.

Sincerity-salespeople should be guides to induce consumers to buy good goods, not just cheating. Determination-When you come into contact with a new case, you should make up your mind and don't hesitate to miss the opportunity.

Strong enterprising spirit-set the expected sales target and ideal profit for yourself, and complete the goals and tasks with strong and vigorous enterprising spirit.

Three or eight troops

1. Observability —— We should keenly observe the types, preferences and intentions of customers in a short time, and immediately observe the advantages and disadvantages, characteristics, countermeasures and solutions of products when facing customers.

2, understanding-can deeply understand the customer's needs and product quality, characteristics and other issues.

3, creativity-new products have new ideas, innovation, this is your opportunity to make money.

4. Imagination-Before the land and commercial housing are completed, we can imagine their future prospects and make the best judgment and explanation on case investment or sales.

5. Memory-There are many customers in the real estate industry, and customers will always put forward different ideas. Only by strengthening memory can we give each customer the best explanation and service.

6, judgment-good and correct judgment is the biggest factor of success, on the contrary, the wrong judgment is a fiasco, and all previous efforts are in vain.

7. Persuasion-having strong persuasion ability and cleverly publicizing the advantages of the house can often win the hearts of customers and clinch a deal.

8. Analytical power-analyze the market, environment, location, price and value-added development potential from the customer's standpoint, and make a case analysis by comparing the nearby land. If the analysis is more thoughtful, the chances of winning the transaction will be greater. Fourth, rich common sense.

When negotiating with customers, in addition to exchanging professional opinions, it is better to talk about gossip that is off topic. If salespeople have rich common sense and flexible conversation skills, they can shorten the distance with customers and strengthen their influence in sales.