Model market questionnaire

With the social transformation, white-collar workers? As an important stratum in the social structure, it plays a key role in the social operation and development, and has become the object of general concern of the outside world and sociologists. Then the following is the relevant content of the model market questionnaire I compiled. Please refer to.

Sample article 1 of the market questionnaire

Foreword:

Zhengzhou needs a trustworthy white-collar rental community.

This research report focuses on the current situation of young white-collar workers renting houses in Zhengzhou. Where do this generation of fashionable, petty bourgeoisie and individual young singles rent a house? What is the psychological price? What are your complaints about the house? What are your demands for future apartment products?

Investigation on the rental market of white-collar workers in Zhengzhou

Investigation on the rental market of white-collar ethnic groups in Zhengzhou: We investigated Jinshui CBD, Zhengdong New District CBD, Manhattan and other areas by random sampling, and issued questionnaires. * * * 330 questionnaires were distributed, and 270 valid questionnaires met the relevant preset conditions.

Research time: 2065438+May 65438+August ~ 22nd, 2005.

Target population: This survey is mainly aimed at middle and high-end consumer places where white-collar workers are concentrated, such as cafes, office buildings and fashion shopping centers.

Characteristics of the targeted sampling group: 24-34 years old, with an income of 5,000-8,000 yuan, having a proper job, unmarried and renting a house.

Second, the basic situation of the respondents

Sex ratio: 47.8% of them are men and 52.2% are women, and women are slightly higher than men.

Age group: 68% are 24-29 years old, and 32% are 30-34 years old. The proportion of single white-collar workers under the age of 30 is significantly higher than that over the age of 30.

Occupation distribution: white-collar workers are mostly concentrated in enterprises outside the government management department. Judging from the local economic structure of Zhengzhou, most of them are white-collar high-income people in finance (including financial practitioners), IT, real estate, education and training, studying abroad, advertising and other industries.

Third, Zhengzhou white-collar rental status

Rental price: The survey data shows that the overall rental price is within the range of 1500-3300 yuan.

Judging from the small apartment rental market in Zhengzhou, there are no houses in Zhengzhou that meet this price and rental conditions, which are higher than 3,000 yuan/month and less than 50 square meters.

The survey results show that the rent of more than 3000 yuan has caused certain economic pressure on white-collar rental. 68% people think that such a high monthly rent is not as good as buying a house and paying the mortgage directly.

Main rental area and apartment type: excluding shared groups, at present, single white-collar workers in Zhengzhou generally rent an area of 23-45 square meters, and the apartment type is standard room or one room and one living room; Couples who share a room are slightly larger, usually one room, one hall and two rooms.

Judging from the Zhengzhou market, there is no apartment below 23 square meters in the market except the village in the city.

Four gathering places of white-collar workers

Jinshui CBD area

Main small apartment projects in the region: Zheng Hong Digital Apartment, Zheng Hong Shihao Small Mansion, Chenjia Times Apartment, Guo Mao 360 Apartment and Nongke Road Very SOHO.

Jinshui CBD area is the most concentrated area of small apartment or apartment in Zhengzhou at present. Residents in the area are mainly working people in the surrounding radiation areas, such as the science and technology market, the office building of Guo Mao 360, the office building along Jingsan Road and the office building along Dongfeng Road.

Surrounding area of CBD in East District

Major small apartment projects in the region: Blue Seaside, Zhong Kai Huafu, Shuanghewan, Three-dimensional World, and Sacrifice City Resettlement House.

The small apartment around the CBD in Zhengdong New District is a region with relatively high rental market price. The survey results show that the residents in this area are mainly financial, corporate headquarters and office staff of large companies in Zhengzhou, with high income and are not sensitive to the rent price, let alone privacy and life comfort.

The low-class white-collar workers in the eastern region are mainly concentrated in the resettlement housing areas in the sacrificial cities.

Manhattan area

Major small-sized projects in the region: Manhattan Plaza, Shi Sheng, and First International.

Analysis on the existing rental environment of white-collar groups

1. It's hard to talk about dignity when renting a house.

White-collar workers should live a decent rental life.

The rental market in Zhengzhou is still a seller's market, and the second landlord or owner is a strong group, which makes the white-collar workers who rent houses have no dignity and the market has no contractual spirit.

Take the digital apartment as an example. A 42-square-meter digital apartment with one bedroom and one living room was 1.800 yuan/month the year before last, and then it rose directly to 2,000 yuan/month, with an increase of more than 10%.

Statistics show that white-collar young people who rent houses move once every 7.2 months on average; 4 1.3% of people have encountered the situation that the landlord arbitrarily raised the price according to the contract; 43.8% of people were deducted or even cheated by black intermediaries; 54. 1% people think that the information of renting houses is asymmetric and it is difficult to rent houses.

2. The material conditions are not satisfactory:

1) There are too many households, resulting in insufficient elevators and chaotic corridors.

2) In the small-sized residential area, there is a problem of charging electric vehicles upstairs, and the management of the residential area is not in place, which has potential safety hazards.

3) The buildings with concentrated small apartments have poor sound insulation, and the living groups are noisy, which affects rest.

4) Many properties are not satisfied with the maintenance services provided, and it is difficult to be satisfied with the timely maintenance of hardware facilities.

5) Poor communication and interaction between neighbors and lack of trust among residents.

3. Insecurity

The survey results show that 80% of the respondents listed safety as the primary factor; 72% of the respondents believe that the lack of security is mainly due to lack of trust.

The existing rental environment makes it difficult for white-collar workers to have a good sense of security. Most serviced apartments face the following concentration:

First, tenants have mixed occupations, such as Dashiqiao Fashion Party and Guo Mao 360 Apartment, which have almost become the centralized rental places for nightlife workers;

Second, due to the strangeness and ignorance of tenants at the same level, tenants generally close their doors and live separately, and sometimes they still describe strangers after living together for a year or two;

Third, the lack of social behavior and the lack of happiness in life caused by the above reasons.

Seven Zhengzhou white-collar rental demand

Based on the comprehensive survey data, on the basis of reasonable price, the demands of white-collar rental mainly come down to three aspects: safety, comfort and convenience.

1. Comfort:

The focus of comfort lies in the living space. Because the small-sized apartment generally has a small use area, it pays more attention to the rational design of the use function. The existing small apartment in the market generally has the problem of unreasonable design leading to defects in use.

From the design, we should give full consideration to the diversity of living space. For example, rooms can be three-dimensional, and small apartments can also be made into duplex and staggered floors to meet diversified daily needs.

Or the bedroom, living room and study should be taken into account in the design. The bed is designed in three-dimensional mode and can be used as a cabinet during the day. The room is a living room and a study. When it is leveled at night, it becomes a warm bedroom, just like the pattern of a large apartment.

In addition, white-collar youth pay more attention to supporting facilities, such as broadband, hot baths, French windows and so on. Small huxing with innovative products will be favored by buyers, which requires continuous innovation in small huxing project design.

2. Security:

1) Physical environment safety:

24-hour surveillance video, tight security, access control into the community, various security measures.

2) the establishment of a sense of security:

Cognition of neighbor sharing: verify tenant information, including ID card, diploma, work certificate, etc. Even the information of renting the same floor can be publicized on the same floor. Zhengzhou needs a reliable white-collar rental community to dispel users' concerns about sharing partners.

3. Social needs

Collect tenant information, such as work, gender, constellation, hobbies. Reserve public activity space for people with similar hobbies. Unscheduled food tasting, reading club, apartment design competition, etc. It can enrich the life experience of white-collar workers and enhance the stickiness and happiness of tenants.

4. After-lease service

The general characteristics of young tenants are simple life, worry and effort. This requires property owners to provide complete public service guarantee, such as apartment cleaning, laundry, apartment maintenance and other services.

The second part model of market questionnaire

According to Zhaopin, in order to better understand the job-hopping intention of white-collar workers in the spring of 20 15, Zhaopin launched a job-hopping survey of white-collar workers on 20 15. In this survey, the professional confidence index and job-hopping intention of white-collar workers were investigated respectively, and * * * valid questionnaires were collected 12228.

When it comes to confidence in the career of 20 15, 66% of white-collar workers in Changchun express great confidence or confidence. The confidence index is 4.00, which is much higher than the national average.

Zhaopin's recruitment of workplace experts believes that career confidence survey is an important reference index for employers and employees to communicate and formulate new year plans. Employers can make more considerate career development plans for employees according to the characteristics of enterprises and their understanding of employees, combined with the results of market research, and strengthen communication and counseling for employees with insufficient confidence in time. For white-collar workers themselves, this is also a good opportunity to recognize their working conditions. Pay attention to your own needs, communicate frankly with the employer, and make a good career plan to make the career development of 20 15 better.

8.5% of white-collar workers have started to go through the resignation procedures.

It is one thing to have confidence in your work in the new year, and it is another to be satisfied with your current job.

According to Zhaopin's recruitment observation, after the Spring Festival holiday every year, it is generally the peak period for white-collar workers to choose job-hopping. The factors that lead to this phenomenon include that the year-end bonus has been issued, the work goal of the new year has changed, or some changes have taken place in personal life. According to Zhaopin's recruitment survey data, 8.5% of white-collar workers in Changchun have started to go through resignation/employment procedures, while 44.7%? Spring is budding? About 40.4% of people in the workplace have begun to look for new opportunities, of which 40.4% are interested white-collar workers. 6.4% will definitely not jump ship. It can be seen that white-collar workers are over 40%? Job hopping? Intention.

Salary level is the main reason for white-collar job-hopping.

? I have been in the company for three years, and my salary has not changed much. I submitted several resumes years ago, and recently a company contacted me to prepare for an interview. ? Ms. Yu, a white-collar worker in Changchun, said that she made up her mind to change jobs because the salary level of the existing unit could not meet her needs, and some of her classmates had entered middle-level positions, which made her feel that it was urgent to change jobs.

Zhaopin recruitment survey shows that 20 15 Changchun white-collar workers quit jobs, and dissatisfaction with salary is still the primary reason, but apart from considering? Money way? ,? Enterprise development prospects? It has also become an important reason why many white-collar workers want to quit.

In addition, job promotion and work-life balance are also the main reasons why white-collar workers consider job-hopping. For employers, maintaining the competitiveness of enterprises is the main way to attract outstanding talents.

Market questionnaire model Part 3

1. The format of market research report generally consists of title, table of contents, overview, text, conclusions and suggestions, annexes, etc.

(1) title

The title, report date, entrusting party and investigating party should be printed on the title page.

With regard to the title, it is generally necessary to clearly and concretely express the surveyed unit and survey content on the same page as the title, such as. Some investigation reports also take the form of headlines and subheadings. Generally speaking, the headline expresses the theme of the survey, while the subtitle specifically indicates the units and problems of the survey. Such as: reader's research report.

(2) content

If the contents and pages of the research report are large, in order to facilitate readers' reading, the main chapters and appendices of the report should be listed in the form of a catalogue or index, and the title, relevant chapter numbers and page numbers should be indicated. Generally speaking, the length of a directory should not exceed one page. For example;

catalogue

1, survey design and organization implementation

2. A brief introduction to the composition of the respondents

3. Brief introduction of the main statistical results of the survey.

4. Comprehensive analysis

5, data summary table

6. Appendix

(3) Overview

The overview mainly expounds the basic situation of the subject, that is, according to the order of market research topics, it expounds the principles of selecting, evaluating, drawing conclusions and making suggestions on the original data of the survey. It mainly includes three aspects:

First, briefly explain the purpose of the survey. That is, briefly explain the origin of the investigation and the reasons for entrusting the investigation.

Two, a brief introduction to the survey object and content, including time, place, object, scope, main points and questions to be answered.

Thirdly, the methods of investigation and research are briefly introduced. Introducing the methods of investigation and research helps to convince people of the reliability of the investigation results, so we should briefly describe the methods used and explain the reasons for choosing the methods. For example, whether to use sampling survey or typical survey, whether to use field survey or copywriting survey, these are generally the methods used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis and cluster analysis, should also be briefly described. If there is a lot of content, there should be a detailed technical report to explain and supplement it, and attach it to the annex of the last part of the market research report.

(4) Text

The text is the main part of the market survey and analysis report. This part must accurately explain all relevant arguments, including the conclusion from the problem to the conclusion, the whole process of argumentation, the method of analyzing and studying the problem, all the survey results and necessary market information for market decision makers to think independently, as well as the analysis and comments on these situations and contents.

(v) Conclusions and recommendations

Conclusions and suggestions are the main purpose of writing a comprehensive analysis report. This part includes a summary of the main contents put forward in the introduction and text, and puts forward some choices and suggestions on how to use proven measures and solve specific problems. Conclusions and suggestions should closely correspond to the text, and no conclusions without evidence or arguments without conclusive opinions should be put forward.

[6] Accessories

Attachments refer to the parts that cannot be included or mentioned in the main text of the research report, but they must be accompanied by explanations related to the main text. It is a supplement or a better explanation to the written report. Including data summary table, original materials, background materials and necessary technical reports, such as details of selected samples and copies of documents used in the investigation.

Second, the content of the market research report

The main contents of the market survey report are:

First, explain the purpose of the investigation and the problems to be solved.

Secondly, introduce the market background information.

Third, the method of analysis. Such as sample extraction, data collection, collation, analysis technology, etc.

Fourth, research data and its analysis.

Fifth, put forward arguments. That is, put forward your own views and opinions.

Sixth, demonstrate the basic reasons for putting forward opinions.

Seventh, put forward alternative suggestions, schemes and steps to solve the problem.

Eighth, predict possible risks and countermeasures.