Planning scheme of enterprise public welfare activities

In order to ensure the orderly progress of work or things, it is often necessary to make a careful plan in advance, which is concrete, careful and operable in terms of purpose, requirements, methods and progress. So how to make a scientific plan? The following is a group of corporate public welfare activities planning schemes I have compiled for you, hoping to help you.

Highlights of corporate public welfare activities planning scheme 1 1. Activity background:

A good ecological environment and a beautiful living environment are the hardware of a local economic construction, and also the embodiment of the value of a local spiritual civilization construction. In today's society, the cleanliness of the city has also become one of the tasks of building socialism. As we all know, with the rapid development of modern society, the problem of environmental protection has become more and more serious. Although this has aroused people's general concern, few people really take action to participate in environmental protection. With the plastic reduction policy implemented by the state on June 1 day, we will do our bit to publicize the importance of environmental protection, arouse contemporary people's awareness of environmental protection, strive to ignite more people's passion and protect our clear water and blue sky.

Second, the theme of the event:

"Use less plastic bags and build a beautiful home together."

Three. Activity objectives:

1. Reduce the use of plastic bags by organizing activities;

2. Improve and enhance the environmental awareness and knowledge of the masses through publicity activities;

Through the publicity of many media, let more people join our environmental protection team.

Fourth, the form of activities:

Take the opportunity of "energy saving and plastic reduction" to vigorously promote environmental protection. Specific activities and ceremonies take the form of environmental sanitation improvement, environmental protection exhibition and greening and tree planting. Environmental figures selection, looking for people who don't mention plastic bags on the street.

Verb (abbreviation for verb) Activity time:

(TBD)

Location of intransitive verbs:

(TBD)

Seven. Activity arrangement

1. About environmental protection transformation

(1) Get in touch with the local person in charge before the event to discuss the specific time and place of the event and the items needed for the exhibition.

(2) Before the activity 1 hour, properly arrange various matters, and transfer and assign personnel according to specific activities.

2. Regarding the environmental protection exhibition, the components of this exhibition are:

(1) Foreword: Introduce the general content and significance of this environmental protection exhibition.

(2) Main body: showing pictures and materials related to environmental protection.

(3) Quotations on environmental protection: Mainly based on the feelings and aspirations of young volunteers serving in our school on environmental issues.

3. About planting trees and greening

(1) Get in touch with the person in charge of the venue before the activity and negotiate the specific time and place of the activity.

(2) After young volunteers plant trees, put green slogans and signs beside the trees.

Eight. Activity process (schematic diagram):

Carry out environmental protection renovation activities-environmental protection exhibition-tree planting.

Nine. Matters needing attention in the activity:

1. The person in charge of the activity and the young volunteers gathered at 8: 00 a.m. on July 2, and set off collectively. Leave collectively after the activity.

2. Arrive at the event site: The event will start at 9 o'clock on time. A half-day youth volunteer activity.

3. The members of the communication group should write the activity report within 24 hours after the end of the activity, provide good activity materials for the activity summary, and carry out the follow-up publicity work normally.

4. Some jobs such as hoes and brooms (provided by the local government)

Highlights of planning schemes for corporate public welfare activities II. background

Xx Co., Ltd. specializes in producing "Yi Qing" brand packaging water. The company is headquartered in _ High-tech Industrial Park, with three production bases and several processing bases in Shenzhen, Guangzhou and Chengdu, with a total investment of 32,065,438+0.9 million. The company has increased its investment and has a strong system monitoring capability, which can track every barrel of water delivered from the factory in real time, put an end to fake water and reassure consumers. At the same time, the powerful service system and management system of bottled water specialty stores, the unified customer service center of the whole city, and the computers of various specialty stores.

In order to establish a good image of the enterprise and appeal to people to protect water resources, the enterprise has planned a large-scale public welfare activity with the theme of "What would life be like without water".

Two. purpose

In order to enhance corporate image, popularity and reputation, seek self-development, increase product publicity, publicize environmental protection knowledge to the public, and arouse social concern and support, it is under this specific background that the company held the city's water-saving activities.

Three. activity theme

What would life be like without water?

Four. moving target

In order to establish a good corporate image, extend brand strength and improve corporate reputation, companies plan large-scale public welfare activities and appeal to people to protect water resources.

Verb (abbreviation for verb) target audience

the public

Time and place of intransitive verb events

From September 12, it was initiated by Shenzhen Food & Beverage Co., Ltd. and supported by various enterprises and institutions in Zhuzhou City. The organizer donated 200,000 yuan for the drought in Yunnan for three consecutive years. The government and charities joined hands with the media to strongly appeal to encourage all enterprises and institutions to make donations.

10 12 in the morning, a large-scale water-saving publicity campaign with the theme of "What would life be like without water" was held in Yan Di Square, Zhuzhou, and donations were collected from the public in the form of fundraising. The publicity activities were undertaken by Shenzhen Food and Beverage Co., Ltd.

10 12 in the afternoon, _ university students also brought their own carefully prepared programs, which not only showed the advanced water-saving methods to the masses, but also provided a platform for the popularization of water-saving technologies. The demonstration and live demonstration of water saving in life attracted many citizens to stop and watch. The publicity activities were undertaken by Shenzhen Food & Beverage Co., Ltd. ..

Seven. Process design of activity project

First broadcast the video of Yunnan drought, then invite the director of the Municipal Political and Legal Committee and the representative of the general manager of Shenshi Beverage Co., Ltd. to speak and hold a donation ceremony, and invite representatives of enterprises and institutions in Changsha, Zhuzhou and Xiangtan, reporters from Zhuzhou Daily, reporters from xiaoxiang morning herald and Shi Jing, Hunan as media propaganda, calling on all enterprises and institutions to actively donate. This activity is mainly carried out in the form of banner signature, poster promotion, distribution of brochures and giving away balloons. It attracted a lot of people to watch. At the same time, the form of fundraising is like raising money for the citizens. During the activity, everyone donated money to the citizens and interacted harmoniously, so that the concept of saving water was deeply rooted in the hearts of the people. The citizens signed their names on the banner and made their own promises.

The purpose of this activity is to let students and citizens know the importance of saving water, establish the concept and consciousness of saving water, and gradually develop good habits of saving water. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened communication with social groups.

This activity focuses on young college students, attracting the masses through singing and dancing, and demonstrating water-saving skills in life. How to save water? How to recycle water? Wait a minute. Attract the public to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, this activity will promote water conservation and scientific water use in the whole society in a multi-angle, all-round, wide coverage, uninterrupted and sustainable way by popularizing water-saving knowledge, popularizing water-saving technologies and publicizing water-saving models. "Need water from concept, mechanism and science and technology" to alleviate the contradiction between human and water, realize the harmony between human and water, and provide water resources guarantee for better sustainable development.

Eight. Media publicity

This activity has received extensive participation and support from all walks of life, and the high-level support of the Municipal People's Government, in addition to outdoor publicity, banner publicity and manual publicity, also relied on the government's ability, the influence of TV stations and mass media, the active cooperation of various institutions and the publicity of TV media to comment on this activity, actively create social effects and advocate the whole society to pay attention to water resources and save water.

Nine. Schedule

September 12: Changsha, Zhuzhou and Xiangtan government officials, journalists, TV stations, representatives of enterprises and institutions make appointments.

X. material preparation

Donation boxes, videos, brochures, banners, pens, posters, balloons, tables and chairs, carpets, invitations, etc.

XI。 cost budgeting

Twelve. Validity evaluation

This activity will be publicized in Zhuzhou, aiming to let the general public know the importance of water saving, establish the concept and consciousness of water saving, and gradually develop the good habit of water saving. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened the communication of social groups.

Three highlights of corporate public welfare activities planning scheme 1. Activity background

It's late autumn and it's getting colder and colder. Recently, there are more people catching colds at school, and the form of influenza in the country is also very severe. Through the free distribution of masks, I hope everyone can enhance their awareness of influenza prevention, pay attention to their own cleanliness and hygiene, and at the same time send a warmth to the teachers and students of the school so that they can avoid the attack of influenza.

Second, the purpose and significance of the activity

Recently, everyone has learned about the severe situation of influenza on the internet or in the news media. Therefore, through this charity event, I hope that teachers and students in the school can avoid swine flu, and everyone can master the basic knowledge of preventing and treating influenza, so that they can be healthier in the future, know how to live and cherish health.

Three. Purpose and requirements of the activity:

This activity cooperates with pharmaceutical enterprises and institutions to promote the members of our association to carry out public welfare practice, carry forward the spirit of public welfare, publicize social morality, advocate public welfare culture, carry out public welfare practice and shape public welfare image, and carry out public welfare activities, and at the same time expand the influence of pharmaceutical enterprises and institutions and our association in schools on this basis. In public welfare activities, college students can combine with public welfare culture, highlight effectiveness, humanity and morality, and create a scientific and elegant moral atmosphere by spreading public welfare culture, so that college students can accept more new things, spread love and improve their self-cultivation.

Fourth, the activity time:

20_ year 65438+around February 22nd.

Verb (abbreviation for verb) organization of activities

This activity is sponsored by the Employment Association. For the planning and organization of this event, we will jointly set up an event organizing committee to plan and make unified arrangements, and make appropriate schedules according to the sponsors' arrangements.

Intransitive Verb Publicity Plan

Naming right: _X pharmaceutical enterprises and institutions

Leaflets: The company appears as a sponsor or distributes company leaflets at the same time. (The project can be independent and provided by the merchant separately)

Poster promotion: As sponsors, merchants can appear on posters and print their own logos. (Merchants can also design their own)

Exhibition board publicity: some sponsors' own posters 1~2 can be posted on the exhibition board.

Publicity column publicity: the sponsor's publicity and posters have the naming right of this event in the publicity column of our school.

Banner publicity: banners with sponsors' names can be hung at the event site, sports ground and canteen.

Promotion of prizes: prizes are sponsored, provided by sponsors or printed with the company's design.

Product promotion: the company's products can be used as the designated supplies for this event, and you can also use part of your time to promote your products to sponsors.

Seven. Activity steps:

1, approved by the Youth League Committee, looking for pharmaceutical sponsors to make work arrangements.

2. Assign tasks according to the results of the meeting: the Propaganda Department is responsible for distributing posters and display boards to publicize various activities.

3. Organize a mobile group, do publicity activities on campus on the day of the activity, distribute masks, and let students actively participate in this activity while promoting.

Eight. Expansion project:

Through the on-site distribution of masks, sponsor pharmaceutical enterprises and institutions can also sell medical and health care products here, especially drugs and medicines for preventing influenza, and distribute leaflets of our store, thus enhancing the influence of pharmaceutical enterprises and institutions in our hospital in the school.

Nine. Activity funds:

1, 1000 or more individually packaged medical masks (provided by sponsors)

2. Publicity slogans and banners 1~2 (provided by sponsors)

3, publicity board newspaper design and cost (I will contract)

4. Relevant remaining funds (see)

Tip: According to the general idea of the proposal, do sales promotion with the sponsor, and mention more about his benefits and influence in the school. Among them, the sponsor can choose 2~3 publicity schemes in the sixth point of the proposal, and all the activities are contracted by the sponsor. According to the attitude of sponsors, we can appropriately withdraw some other activities or sponsorship fees from the association.

Highlights of corporate public welfare activities planning scheme 4 I. Activity background:

An employee working in Yin Ji Trade City is seriously ill and needs a bone marrow transplant. Now he has found a matching bone marrow, but he needs a lot of money to pay for the operation. Taking this as an opportunity, it is planned to carry out charity activities of love relief.

There are no examples of commercial companies carrying out charity activities in Zhengzhou, so we take this opportunity to (o) set a precedent for charity and take advantage of the large flow of people in the commercial city itself to help the activities go smoothly. Weakness (w) The object of assistance is too thin, so it is necessary to sublimate the meaning of assistance and avoid negative speculation guided by public opinion. People lack sympathy and trust. If the activity can't attract people or meet people's needs in a certain aspect, it may go bankrupt or be ignored.

Second, the purpose and significance of the activity:

The origin of the name of the activity: it is both friendship and love. Pinyin causes word association and expresses the theme of concern. The purpose of the activity: to help seriously ill patients, so as to publicize the shopping mall culture, shape the public welfare image of "love and friendship" in shopping malls, and also show the public welfare image of Yin Ji Trade City as a profit-making organization to repay and care for the society.

The core point is the combination of business and public welfare, which plays down the stink of business and highlights the brilliance of human nature. Love promotion and charity sale are very attractive in themselves, especially for consumers, and they can also help others through activities. Not only materially, but also spiritually.

Third, the target audience of the event:

Encourage regular members and mobile travelers in the trade city to participate in the activities, and use the network to spread love and help expand the influence of the activities. If we can carry out activities together with the surrounding trade cities, the activities initiated by Yin Ji will definitely be broadcast to far away places, plus publicity reports, which can be handed over to the local media for free publicity, so as to grasp the rhythm of the whole activity and maintain timeliness.

Four. Activities:

1. Form: (1) Combination of promotion, charity sale and donation; (2) Love promotion, which is mainly to mobilize merchants with promotion needs in shopping malls to see if they are willing to reduce their profit margins, conduct love promotion and donate part of their income. (3) collecting charitable items. The charity sale income with the value below 100 yuan is donated by the provider, and the charity sale income above 100 yuan can raise at least 5% of the charity sale income according to the wishes of the provider. (4) Donation setting is mainly to set up love aid boxes (there are some scattered banknotes or coins in the boxes) at the exits of Yin Ji Trade City.

2. Location: Yin Ji Trade City and its surrounding shops.

3. Venue implementation: Promotional activities can be carried out according to the usual practice, and the promotion shop decides whether to host or not. Mainly the charity sale site, which must be handled by the host and the Commissioner. Of course, it can be held together with the Japan-Korea clothing exchange meeting. Pay attention to the layout of the booth and the online charity sale.

4. Daily activity list

5. Personnel arrangement: (1) Volunteer collection and posting, activity plan release: the planning department of the publicity group silver-based member club is responsible; (2) The collection of charitable items is concentrated in the Yinji Trade City, which is the responsibility of Yinji Logistics, a material group; (3) The release of the list of charitable items and product introduction shall be the responsibility of the material group, Yinji Logistics; (4) The permanent team is responsible for the logistics preparation. (8) Responsible for online publicity, posting and reply.

6. Financial budget: As the venue of this event is in and around Yin Ji Trade City, and the publicity is on the shopping mall's own network, the financial expenses include: labor expenses, design, printing and distribution of leaflets, venue layout expenses, donation box expenses and promotional film shooting expenses.

An analysis of verb (verb's abbreviation) activity;

Analysis of expected effect: Because the activity meets the material interests and spiritual satisfaction, it should be widely spread and influenced, and the activity is hosted by Yin Ji Trade City, and the location is also selected in the Trade City, so it can well publicize the image of your love in the Trade City.

Analysis of the impact and radiation on people: Because communication is mainly based on the Internet, it can attract those internet addicts to a great extent, influence people who care about public welfare undertakings, make them repost each other, and expand their social influence from the local area to the whole country.

Feasibility analysis: Commercial promotion is a word that attracts consumers' attention, but there is a contradiction between profit and dedication in public welfare undertakings through commerce in shopping malls. Trade City gives shopkeepers who need price reduction promotion an opportunity to help them guide passenger flow. Although they want to donate part of their income, they can reduce the direct loss of interests and attract businesses to participate without their publicity and special arrangements.

Problems and details in intransitive verb activities;

Publicity: correctly guide public opinion, pay attention to attitude, tone and wording when responding to questioning posts, and pay attention to controlling the number of netizens who maliciously irrigate.

Executive power: executives are required to have a good attitude and be able to stabilize the scene. Financial aspect: control the budget within an acceptable range.

Seven. Person in charge of the activity and main participants (organizations):

Indicate the names and units of the organizers and participants (in case of group planning, the name and person in charge of the group should be indicated).