Model of innovative and entrepreneurial project planning book for college students

With the rapid development of economy, more and more college students choose to start their own businesses. It helps us to provide basic data and guidelines for future business activities, so as to make a good business plan. The following is the Model of College Students' Innovation and Entrepreneurship Project compiled by me, which is for your reference only. Welcome to read it.

Model of innovative and entrepreneurial project planning book for college students (1) 1. Operation mode of entrepreneurial projects

Forms of technical cooperation. Considering that we are a franchise store for business and leisure coffee, it is suggested that the partners choose high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and product distribution (coffee beans and tea).

Second, products and services

1, product and service description.

Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good place for business and leisure and couples to get together.

These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.

2. Comparison of entrepreneurial project competitions.

The pattern of peer competition is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality are equivalent.

3. Resources and technology.

Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must be concerned about the full embodiment of its consumption value. To do this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get enough resources, advanced equipment and technology, on the other hand, they also avoid many business risks.

Third, the market analysis

1, market demand.

(1) Stable old customer resources.

(2) Office buildings and hotel customers.

(3) shopping and entertainment places.

(4) Mature residential areas.

(5) Foreign-funded companies and many IT enterprises, companies and other emerging industries in the region.

(6) If there are many schools in this area, faculty and students' couples are also potential customers.

2. Industry development trend.

(1) The coffee consumption market has developed rapidly, which has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. A survey in xx inland cities shows that xx% of urban residents drink coffee. In addition to xx, there are xx in areas where the proportion of people drinking instant coffee in the past year is above XX.

(2) Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

(3) Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.

3. competition

(1) indirect competition with strong brand stores.

At present, xx in major cities, as well as xx coffee and xx coffee from xx are equally divided.

(2) Direct competitors. Small cafes have a small audience, and it is necessary to ensure that there are no other cafes within Fiona Fang 1 km.

(3) Marketing planning.

Make use of the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of xx and stabilize old customers.

Four. Promotion plan

(1) publicity.

For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.

(2) Event marketing.

① Student gatherings and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend.

When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".

(3) Service marketing.

① Establish a membership card system.

The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him or her as Mr. or Ms. xx in public, and they will feel very respected.

② Personalized service.

Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also involve it in the coffee making process.

In order to win customers' love, coffee shop entrepreneurial projects should not only work hard on storefront design, but also pay attention to characteristics in coffee making.

Attachment: investment management skills of coffee shop.

At present, the market competition in the catering industry is quite fierce. It is not easy for investors to better seize the business opportunities of the catering industry and earn more money through a certain project, because they need to think from many aspects, because for investors, it is much easier for you investors to operate a project only if you are fully prepared. Below we introduce the contents that should be paid attention to when operating a coffee shop as follows.

Invest in the coffee shop environment: the internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. The interior decoration of the restaurant should be like this: the floor, walls, doors and windows in the restaurant should be designed to give people a warm and comfortable feeling.

The contents and materials of the menu should be clear, and the cover design of the menu gives people a sense of freshness. Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; Dining table, chair legs, and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.

The environment of the restaurant should adapt to the gender and age of the customers. The uniforms of service personnel are iconic and influential. The uniform of the service personnel should be consistent with the style of the restaurant. Characteristic clothing can not only set off the atmosphere, but also play a sales role. Tableware should be artistic.

Investing in the location of coffee shops and restaurants: The catering industry is different from other enterprises in that it attracts customers to spend in restaurants, rather than transporting products from the place of production to the place of consumption. Therefore, the choice of restaurant location has a great influence on restaurant management.

Choosing a good location is the premise of the emergence and development of restaurants. Compared with other factors of restaurant management, restaurant location has the characteristics of stability and long-term. So once the location of the restaurant is determined, it can't be changed, otherwise it will waste a lot of resources. The factors that affect the location of restaurants have already been mentioned before, so I won't go into details here.

Service factors of investing in coffee shops: catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of restaurants can only reflect their value through service.

In short, when investing in coffee shops, investors should pay attention to the environment of coffee shops, because a good and comfortable environment will bring pleasure to the destruction. Pay attention to the location of the coffee shop and restaurant here. It is very beneficial to choose a suitable location. Finally, we should pay attention to warm and thoughtful service. Investing in coffee shops, only by taking these factors into account, can business get better and better. This is also a skill of management, and I believe it will bring some help to friends who invest.

Model scheme of college students' innovation and entrepreneurship project (2) I have been living in school since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.

First, the restaurant name

xx .

Rule description: low-key, simple, easy to remember, distinctive (here, the characteristic does not mean directly reflecting the flavor) but not eccentric, no more than four words.

Second, the restaurant flavor

Give priority to with the farmhouse flavor of xx area.

Third, estimate the area of the restaurant.

xx~xx .

Fourth, the target city.

xx .

Verb (abbreviation of verb) site selection requirements

There should be at least one medium-sized residential area around 1 mile, and there should be a certain number of floating population around, which should be the target area for white-collar workers to come and go or rent houses;

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;

3. The rent should not exceed xx yuan/square meter, and xx yuan/square meter is the best. The 1 floor is best paved, and the main business area is on the second floor;

4. The restaurant itself needs to have the ability to park xx~xx family cars, or there is a parking lot not exceeding xxm nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

Six, restaurant layout requirements

The hall requires xx~xx small tables or four small round tables, xx large tables and xxm2 box (xxm specification).

Seven, restaurant opening budget

1. Rent: two get one free, calculated at xxm2, estimated at xx yuan per square meter, which should be paid in one lump sum; If the area is different, it can't exceed xx million in any case.

2. Decoration design fee: xx yuan.

3. Decoration cost:

A. The exterior decoration of the fa? ade can stand out, but it is not exaggerated. The cost is xx yuan;

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is xx yuan;

C. The kitchen covers an area of xxm2, and the decoration emphasizes sewage discharge and ventilation, with a cost of xx yuan;

D. There are two toilets, the male toilet is xxm2 and the female toilet is xxm2, which need ventilation. Others have no special needs, and the decoration is xx yuan. Buy your own materials, the total * * * is expected to be xx million yuan.

4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is estimated to be xx million yuan.

5. The cost of purchasing electrical appliances:

Xxp air conditioner, box xx small xxp air conditioner, ***xx yuan (central air conditioner can also be used);

B. Ten ceiling fans or wall fans, ***xx yuan,

C. Two refrigerators, two freezers and one disinfection cabinet, totaling xx million yuan;

D. Kitchenware, ***xx million yuan;

E. table and stool, ***xx yuan;

F others (please refer to the list), * * * RMB,

G. xx sets of automatic washing machines, RMB xx yuan.

6. Other unforeseen expenses, xx yuan.

Eight, restaurant decoration style description

1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;

B. The original column walls and halls below1㎡ adopt dark ceramic tiles; The self-supporting columns in the hall are mainly dark and play a decorative role; The ceiling is not completely decorated; Use spotlights; The Tianhua board above the spotlights is sprayed black; The lighting in the hall is very soft, but the lighting on the desktop is very bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. There are no other special requirements.

Nine. manning

1. Kitchen: **xx people, xx chef, xx deputy chef, xx side dish chopping, xx washing personnel, xx washing/picking personnel.

2. Box: xx boxes and xx waiters.

3. Hall: xx people, every four tables 1.

4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.

X. breakdown of operating expenses

1. Property management fee: no more than xx yuan/month per square meter, calculated as xxm2***.

2. Sewage charge: xx yuan/month