Enlightenment of Jiangyin Cheng Chuan Socks Co., Ltd.

Now, many post-80s youths have successfully taken over the burden of leading enterprises from their parents through hard study and bold practice, and become the second generation of enterprise leaders since the reform and opening up. Zhu Cheng was born in 1985, and his parents are ordinary employees. He founded his own enterprise-Jiangyin Cheng Chuan Socks Co., Ltd. with his diligence, wisdom and love, and made famous brand products with his love. He also used his love to help the poor and make more people happy. He realized his dream of embracing this era with the most precious love that sprouted in adolescence in his life. At the age of 23, he realized an entrepreneurial dream.

Zhu Cheng's entrepreneurial idea began to sprout when he was studying at Hohai University. There is a Bingxin Memorial Hall in Xiagang Street, and the former residence of the famous writer Bingxin is also there. When he visited Bing Xin Memorial Hall, he was deeply moved by the famous saying "Everything has love" in Bing Xin's works. From then on, he fell in love with reading Bing Xin's works. Bing Xin's poems filled with the juice of love planted the seeds of love in his heart. When he was studying in college, he saw some poor students wearing worn socks. He thought to himself: there are many sock factories in his hometown, Huashi Town, and there are also his relatives and friends in the factories. Why not let acquaintances buy some pairs of socks for students at ex-factory price? This idea is affirmative. When he returned to his hometown during the holiday, he bought a lot of socks with the money he had saved in 600 yuan and took them to school. The students were overjoyed to see these brightly colored and fashionable socks and asked him where he bought them. Zhu Cheng said, "They are all made in my hometown factory. I bought them at a low price when I left the factory and gave them to students in need. If everyone wants it, I will give it to students with difficulties. For students with good families, I will sell it to you at the ex-factory price. " So none of the first socks were left. Every time he goes back to his hometown, he will try his best to bring back many socks. Later, the store owner at the school gate also found Zhu Cheng and asked him to help the store purchase goods in bulk. The clever Zhu Cheng is sincere, and he deals with his classmates every day and knows what kind of socks they like. Every time he helps the store to order goods, he is welcomed by consumers. It didn't take long for the news to spread, and many shopkeepers asked Zhu Cheng for help to purchase goods. Although Zhu Cheng is still a college student, in the eyes of these operators, he is a well-educated management talent with high IQ. One day, a shopkeeper said to Zhu Cheng, "Although the things you bought are cheap and of good quality, there is no brand, so customers can only buy them themselves, not as gifts." "Socks can also be given as gifts?" Zhu Cheng is a little strange. "Of course!" The store said: "socks are the most affordable. Everyone can use them. They are not too much. It's nice to take out and it's not expensive. Why not? "

The shopkeeper's words, like a key, opened the door of Zhu Cheng's thinking. He immediately realized that socks produced in his hometown could not keep up with the market demand. In 2007, he was about to graduate from college, just turned 23, and discussed the Spring Festival with his mother. He sold his house in Jiangyin City and opened a sock factory in his hometown of Huashi Town, specializing in the production of fine socks. This decision surprised my mother. She said, "You are going to get married after graduating from college, and the house in the city is for you to get married. After you got married, mom and dad retired. We went back to our hometown in Huashi Town and left you the house in the city. Where do you live when you sell your house? " Zhu Chengdao: "I moved to my hometown just like you." Mother said sadly, "if you sell the house, you will not be a city dweller." Zhu Cheng said, "It doesn't matter if you're not from the city. Young people must make a difference first! Don't you often teach me to give love? If I am mediocre, what can I do to give my love? " The son's words deeply touched the mother's heart. She thinks that her son will have ideals, love and promise. So she reluctantly sold the house and exchanged more than 400,000 cash for Zhu Cheng. Zhu Cheng returned to Huashi Town with his parents' hard-earned money and more than 65,438+10 million earned by helping the shopkeeper do business while studying. First of all, I rented an old house of 200 square meters, bought six hosiery machines, recruited six workers, registered the trademark "Chen Chengchuan" and designed exquisite packaging boxes for the products. In March of that year, production began. To his mother's delight, the factory won and earned back the input cost in the first year. After three years of hard work, Zhu Cheng bought a new house for his parents in Huashi Town, so that they could spend their old age with peace of mind and repay their parents' kindness.

At the age of 26, he realized a brand dream.

"The flower of success, people are only surprised by her current charm; However, at the beginning, her buds were soaked with tears of struggle and splashed with blood and rain of sacrifice ... "In 2008, Zhu Cheng excerpted a poem written by Bing Xin on the front page of his diary. At this time, he founded a foundation through struggle, but the boss's words kept hitting his forehead: "Although your socks are cheap and of good quality, they have no brand. Customers can only wear it themselves when they buy it, and they can't give it as a gift. " He looked up the history of knitting socks in Jiangyin. As early as the thirty-fourth year of Guangxu in Qing Dynasty (1908), China people began to make socks by hand, which happened to be 100. "100 years later, I must build a famous brand!" Zhu Cheng was angry. He wrote six characters in his diary: "Good socks make a gentleman". This is his goal and his solemn oath. He wants to inherit the century-old socks industry in Huashi Town and surpass history. In order to establish a brand, he invited Japanese experts to help enterprises find and make up for the shortcomings in production and management. At the same time, he is committed to consolidating the ideological foundation of brand building and establishing a communication culture among all employees.

The core of Zhu Cheng's opinion on Cheng Chuan culture is "sincerity and joy". "Cheng" is not only the abbreviation of Jiangyin, but also the representative of socks industry. He thinks that unhappy people can't make famous brand products. Therefore, he wants people who come to Jiangyin Chengjiang and Cheng Chuan Socks Co., Ltd. to have a good mood every day. For every employee of the company, he paid all kinds of labor insurance fees in full according to the regulations. In addition to working overtime in special circumstances such as giving love to the disaster area, the 8-hour working system is strictly implemented, employees' wages are paid monthly, and the total bonus is increased year by year. We also organize employees to travel twice a year. In order to educate employees to firmly establish brand awareness, he led employees to study in Huaxi Village, a model of integrity, and visited the Shanghai World Expo in batches. He regularly organizes employees to learn scientific knowledge and advanced technology, and encourages everyone to get happiness and joy through entrepreneurship, innovation, Excellence and brand creation. He also often goes deep into staff dormitories and canteens to learn about the diet and living conditions of employees. When he learned that 10 employees had children at home and had difficulty attending kindergarten, he set up a small nursery in the factory. Our employees' children went to kindergarten for free, which relieved the worries of employees ... A series of tangible measures made all "sincere" employees "happy". They said, "Manager Zhu treats us as relatives, which makes us love our work even more. We will definitely try our best to build a brand. " A Japanese businessman visited Cheng Chuan Socks Company and said with deep feelings, "I saw the workers' heartfelt smiles here. Happy people make high-quality products. "

Zhu Cheng majored in international trade in university, and he has been studying the market trends at home and abroad. According to the new demand of the market, he developed thousands of unique varieties such as gentleman socks, ladies socks, deodorant socks, antibacterial socks and bamboo fiber socks, with an annual output of more than 8 million pairs. In order to grasp quality management meticulously, he lived in the factory for many years while young people were full of energy, and took time to go home during the Spring Festival. Under his leadership, the employees of the company redoubled their efforts. After more than three years' efforts, "Zen Cheng Chuan" brand products have become a rising star in the domestic socks industry. They are not only unique in Jiangyin, but also popular in large and medium-sized cities such as Shanghai, Beijing and Guangzhou, and are also exported to Japan, Britain and the United States. Zhu Cheng and his staff carefully cultivated the brand flower, which finally produced fruitful results. 20 10 August, the "Chan" brand boutique socks industry was awarded the title of "China Famous Trademark" by China Light and Medium Quality Supervision Center. Since then, Cheng Chuan Socks Co., Ltd., founded by Zhu Cheng, has been at the forefront of domestic counterparts. At the end of the year, Zhu Cheng renamed Jiangyin Youcheng Hosiery Co., Ltd. as Cheng Chuan Hosiery Co., Ltd. and positioned the company name on the word "Cheng Chuan Hosiery", indicating that he was determined to inherit the century-old history of the hosiery industry in Huashi Town and create a more brilliant hosiery industry in Huashi.

Zhu Cheng shouted the brand of socks, and some customers jokingly called him "Sock Cheng". He felt very happy. Because "Cheng" is the abbreviation of Jiangyin, "Sock Cheng" also represents the brand of Jiangyin. He dreams that during the Twelfth Five-Year Plan period, China will build a sock city belonging to China, and the name of this city is "Sock City" ... After careful consideration, he has brewed a new advertising slogan in his heart: "China has a sock city!" He firmly believes that this dream will come true as the enterprise he founded becomes stronger and bigger!

Every year, he has a love dream.

"People alive? Is to struggle; What is the struggle for? It is for dedication! " This question-and-answer motto was written in Zhu Chengkao's diary when he was in college. At that time, he learned about the needs of society by sending socks to students with financial difficulties, and sprouted the dream of starting a sock factory. In the second year of his factory, a major earthquake occurred in Wenchuan, Sichuan and other places. He worked overtime with his employees, made 1.3 million pairs of fine socks with "heart-shaped" patterns, and sent them to the disaster area together with donations from him and his employees. Friends in Jiangyin and Huashi Town praised: "It's not easy for Zhu Cheng to fulfill a major social responsibility at such a young age!" But Zhu Cheng still feels guilty. He thought: socks donated to the people in the disaster area can only be said to be "gift is light and affection is heavy", because the product has no brand and is not a gift. If the people in the disaster area can put on "China famous brand" socks, my heart will be at ease. Later, as soon as the Yushu earthquake in Qinghai and the Zhouqu mudslide disaster occurred, he also rushed to make a large number of "love socks" and sent them to the disaster area. "People should make a contribution when they are alive" is his motto, and "Creating the best products and contributing to society" is the sublimation of his dream. After getting the certificate of "China Famous Brand", he immediately contacted the relevant departments and sent a batch of famous brand products to the nursing home, so that the lonely old people in Jiangyin put on the best socks. 20 1 1 In March, Jiangyin Youth League Committee launched the "Ten Yuan Hundred Love" campaign. Zhu Cheng responded positively and immediately mobilized employees to knit new socks worth 654.38 million yuan, and presented five pairs of "love socks" to the elderly in the city's nursing homes. In the past three years, 27-year-old Zhu Cheng has donated 500,000 yuan to the society.

While implementing the love plan in Zhu Cheng, the leaders of Huashi Town and all walks of life gave him love. Huashi Town Government actively supports Zhu Cheng to build a brand, supports him to build a new factory in the town's industrial concentration area, and helps his enterprise to transform and upgrade and become stronger and bigger. The leaders and staff of Jiangyin Huashi Branch of the State Taxation Bureau visited many times to publicize the state's policy of supporting the development of small and medium-sized enterprises, and gave special guidance to enterprise financial personnel. The leaders and employees of Shanghai Pudong Development Bank Chengdong Sub-branch also took the initiative to provide on-site service, be good staff of the enterprise, provide loans in time, and warm up the continuous blood transfusion for the enterprise ... All this, like a warm current, kept pouring into Zhu Cheng's heart. He said: "Society is like a big family. If you love her, she will love you more. I must redouble my efforts to create better and more loving products to repay the society. "