Evergrande employees exclusively revealed that it is true to eliminate 5% every month, and no automobile products will be launched this year.

On March 22nd, Evergrande Health issued a profit warning announcement of 20 19, revealing that the net loss of Evergrande's new energy automobile business was 3.2 billion yuan. Just two days later, it was reported that some employees of Evergrande Group were transferred to Evergrande's newly established company "Hengdabao". According to public opinion, this personnel transfer may involve about 180 employees of Evergrande New Energy Automobile, and even some employees are suspected of being laid off in disguise through assessment.

What is "Hengdabao"? Why do employees transfer to this company? What is the current development of Evergrande's automobile business? In this regard, on March 25th, Che Xianren contacted relevant employees involved in Evergrande Real Estate, Health and Automobile to understand the situation.

It is reported that Evergrande is an online sales organization established by Evergrande around the group business. Due to the decline of Evergrande's performance on 20 19, "all-staff marketing" was widely implemented internally. Middle-and senior-level leaders of various businesses, including automobiles, have certain sales tasks. However, a bottom-level leader of Evergrande's related businesses revealed that 5% was eliminated from the bottom of the monthly assessment, but he did not know about the online weekly elimination. Regarding the development of Evergrande's automobile business, some employees of Evergrande said that many practices of Evergrande are very different from those of traditional automobiles, but no products will be produced in 2020, and 202 1 at the earliest. At present, R&D's business in Europe is developing steadily. However, for the next development, many employees are conservative about Evergrande's input-output management in the automotive field.

1

What is Evergrande's "whirlpool of layoffs"?

On March 22nd, Evergrande Health announced that the group's net loss in 20 19 was about 4.9 billion yuan, including the loss in new energy vehicle business of 3.2 billion yuan. According to public data, in 20 19, Evergrande Health announced that it planned to purchase shares of NEVS, Koenigsegg and Hova in Germany for about 2.3 billion yuan, research and development expenses of electric vehicles for about 3 billion yuan, and investment in land and equipment of automobile production base for about/kloc-0.5 billion yuan. The car prophet found that on 20 19, Evergrande publicly stated that the total investment in cars exceeded 20 billion.

However, after consulting the semi-annual report of Evergrande Health, Che Xianren found that as of June 20 19, other investments were still in the planning stage except for the cost of several hundred million yuan generated by the acquisition of related enterprises. Whether it is true that Evergrande has announced that it has invested remains to be disclosed in the final annual report. In addition, after consulting the data of the semi-annual report of Evergrande Health in 20 19, Che Xianren found that Evergrande plans to amortize the patent, proprietary technology and franchise expenses of new energy vehicles on May-18; It is planned to amortize the acquired computer software franchise within 2- 10 years; In view of the R&D cost, Evergrande Health Financial Report shows that this fund has not been spent, and the amortization time will be calculated after the expenditure is confirmed. Judging from these data, the financial impact of Evergrande's long-term investment on the company is well prepared.

Hengdabao Group Co., Ltd. Relationship Diagram

Just as Evergrande Health issued a profit warning, it was reported that many employees of Evergrande Group had transferred to Evergrande. On March 25th, an internal employee confirmed the news to the car prophet. According to the investigation, Hengdabao Group Co., Ltd. was established on February 28th, 2020 with a registered capital of 3 billion yuan, with Liu Xuefei, vice president of Evergrande Real Estate Group, as executive director and general manager, and Xu Li, chairman and general manager of Jinbi Real Estate under Evergrande Group, as supervisor.

The relationship between Liu Xuefei and Xu Li of Heng Dabao.

During the interview, many employees from different business lines of Evergrande revealed to Automotive Prophet that Evergrande's recent promotion of online sales was inspired by the recent "sweetness" of online sales of Hengfangtong. As a result, Evergrande began to summarize various businesses such as real estate, health, grain and oil, and automobiles, and finally established "Hengdabao". Some employees concluded that the reason why it was named Hengdabao was more or less like Taobao.

Regarding the transfer of personnel in automobile and other business sectors, some employees' responses are indeed true, including those transferred from real estate and other departments before the automobile business line. In this regard, some employees think that there are indeed many inappropriate places, which are directly related to the all-staff marketing that Evergrande has been promoting, but this time it is more extreme.

2

There are two versions of Evergrande's 5% final elimination.

According to the filing information of Evergrande and the information disclosed by internal staff, it is found that Evergrande mainly trades online, and its products include real estate, automobiles and luxury goods. Evergrande employees focus on sales, forming an online trading platform similar to Taobao, and integrating Evergrande products through online sales.

Hengdabao industrial and commercial registration information appears "car sales"

According to the data, during the epidemic, Evergrande sold 47,540 properties through its own platform "Hengfangtong" for three days, achieving 58 billion sales, and then launched activities such as low-threshold subscription and 7.8% discount on house purchase. By the end of February, Evergrande had subscribed for 9 14 1 set online, and the subscription amount was102.67 million yuan. At present, he is a member of Hengfangtong Platform. Che Xianren found that after the house is sold, the sales staff will get a commission reward of 35,000 yuan+1%.

According to the information provided by Evergrande employees, Evergrande will provide the salary of "1 1500+ commission". However, many employees complained on social platforms that "this is a disguised layoff", and the source of this statement is the IT position, engineering position, management position and even about 180 employee transfer sales position of Evergrande New Energy Vehicle.

At the same time, on March 24th, some media simultaneously reported that Evergrande was laying off employees. In this regard, the internal staff told Che Prophet: "There is indeed a 5% monthly elimination system." However, after consulting Zhihu and other websites, it was found that some employees said that the elimination assessment was once a week.

For the layoffs caused by all-staff marketing, some employees think that this extensive sales model is not desirable, because many employees transferred to Evergrande come from IT, engineering and automobile fields, are unfamiliar with real estate and have no correct judgment on their own business. However, some employees think that this is the culture of Evergrande, and they have recently recruited around Evergrande. However, as for the automobile sales business shown in the registration information of Evergrande, the employees in the interview said that it is still mainly concentrated in real estate, and the automobile business will not be seen until 202 1 at the earliest.

three

What is the current development of Evergrande?

According to Xu Jiayin's previous plan, "Hengchi", the first model of Evergrande's automobile brand, is scheduled to be unveiled in the first half of 2020 and delivered in mass production in 20021year. However, according to insiders of Evergrande, the optimistic estimate of Evergrande's automobile products will be 202 1.

The employee revealed that although 20 19 has many layouts, Evergrande products are still under development. As far as he knows, these works are currently being carried out in Europe. He did not specifically introduce the internal development of Evergrande's automobile business, but during the exchange, he said that the operation mode of this enterprise is very different from that of automobile enterprises, which makes it difficult for many automobile professionals to adapt.

It is understood that at present, the layout of Evergrande Automobile is still carried out according to the previous three major businesses, namely, vehicle manufacturing business, power battery business and power technology business. However, because there is no profit expectation in the short term, the establishment of Hengdabao has also made a group of employees who were originally transferred from other businesses transfer to support automobiles, which makes the automobile business somewhat unsuitable for this temporary adjustment.

Regarding the product layout of Evergrande, another employee said that although Evergrande launched Gemera, the first new energy vehicle after a joint venture with Koenigsegg in 20 19, 80% of it is still old technology. Therefore, it is difficult to produce products as planned in 2020, and the optimistic estimate is 202 1 year later.

Gemera

According to the data, the work contents and plans of the three business segments of Evergrande are different. Evergrande's manufacturing business includes investment in new energy vehicles and Koenigsegg, as well as foreign investment and acquisition. Power battery business includes ternary soft battery company Kanai New Energy Battery Company; The power technology business includes the acquisition of Tate Electromechanical Co., Ltd. and the acquisition of British automobile company by NEVS.

Regarding the early warning that the automobile business leads to Evergrande's healthy profit, many employees in the interview said that the main business of real estate is the core business of Evergrande's development, and the automobile is still under planning. Although the outside world has seen Evergrande's "strong interest" in cars, after all, there is no hope of profit in the short term, so there are still many uncertainties in cars.

As early as 20 19, car forecasters combed the cross-border business development of Evergrande and found several phenomena in the cross-border investment logic of Evergrande:

1. Cross-border investment around real estate. Not long ago, the president of Evergrande revealed the idea of "buying a house and a car", forming two investment engines of "one million yuan real estate" and "one hundred thousand yuan car";

2. Keep up with the national strategy, from grain and oil, health, photovoltaic to automobile industry, Evergrande has been keeping up with the national strategy, and this entry into the automobile industry is also a critical moment for the country to re-examine the strategy of new energy vehicles;

3, big investment and big planning, fast forward and fast out. As can be seen from the previous photovoltaic, grain and oil businesses, Evergrande's cross-border goals and investment are great. However, in the event of development problems or poor industry prospects, Evergrande will quickly withdraw, which is also a concern of public opinion after Evergrande entered the automobile industry in the past two years.

Evergrande Health Semi-annual Report Data

However, after consulting the data of Evergrande Health's semi-annual report in 20 19, Che Xianren found that Evergrande plans to amortize the patent, know-how and franchise expenses of new energy vehicles in 5- 18; It is planned to amortize the acquired computer software franchise within 2- 10 years; In view of the R&D cost, Evergrande Health Financial Report shows that this fund has not been spent, and the amortization time will be calculated after the expenditure is confirmed. It can be seen that in the short term, Evergrande is ready to invest in automobiles for a long time.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.